Experience

Academies Australasia

• Australia
• Education Management
• 1 - 100 Employee

• Sales & Marketing Manager

  • Sep 2012 - Present

  • Develop strategic partnerships with relevant stakeholders or Institutions to extend the network of collaborators / recruitment sources. • To improve marketing opportunities by identifying consumer requirements, defining market, competitor’s strength and weaknesses, forecasting projected business and establishing market share. • Implementing marketing strategies, programs to build business revenue, awareness and objectives. • To comply with CPE’s requirement. • Responsible for the development of the sales and marketing team. • Explore to new markets & build brand presence. • Increase student population, revenue from new & current markets. • Maintain & continue collaborative partnerships in various markets (China, Indonesia, Vietnam, Thailand & Myanmar). • Recruit & manage agents/partners (both local & overseas). • In-charge of marketing collateral, website and other channels of public communications. • Handle complaints. Show less



Ascensia Academy, Singapore

• Singapore

• Business Development & Marketing Manager

  • Jul 2011 - Aug 2012

  • Be responsible for exploring & bringing in new business opportunities. • Build brand presence. • Increase student population & revenue from new & current markets. • Maintain & continue collaborative partnerships in various markets (China, Indonesia, Vietnam, Thailand, Myanmar & Cambodia). • Recruit, monitor & provide training to agents (both local & overseas). • Redesign & produce new set of marketing collaterals. • Enhance website into forceful marketing tool. • Do planning of annual marketing budget. • Conduct sales training. Show less



SAA Global Education

• Singapore
• Education Administration Programs
• 1 - 100 Employee

• Senior Country Manager

  • Mar 2011 - Jun 2011

  • Managing Myanmar & Vietnam markets • Representing school for international education exhibitions & co-organize seminar/talk with various agents (Vietnam, Myanmar) • Prospecting for new clients through telephone, e-mail and face to face meetings. • Increasing sales revenue by sourcing for new business and recruiting agents • Giving training to agents • Collaborating with overseas institutions • Providing education & career counseling for students • Generating leads of enquiries & weekly report • Supporting in-house Info Talk for up-coming programmes • Providing administrative support to Student Pass department Show less



Cambridge Institute, Singapore

• Business Development Manager

  • Jun 2006 - Oct 2010

  • Managing a team of Sales executives, ensuring individual and monthly group targets were met or exceeded. • Setting and operating rep office in Hanoi, Vietnam • Fully in charge of projects between school and partners in Vietnam (Tri Duc Boarding School, Hanoi Civil and Engineering University) • Representing school for international education exhibitions (Vietnam, Thailand) • Increasing sales revenue by sourcing for new business and recruiting agents • Involvement in formulating long-term and short-term goals • Prospecting for new clients through telephone, e-mail and face to face meetings. • Maintaining client relationships through close contact with client. • Ensuring that the company is able to provide and deliver effective advertising solutions. This is done through clear communication between, myself, the design department and the client. • Contributing to marketing strategy through regular meetings with management, sales & marketing and design teams. • Managing part-time/full-time courses enrolment • Preparing costing & budget • Allocating teachers for part-time/full-time language courses • Analyzing student feedback • Handling complaints • Signing agreements with teachers and agents • Training of staff and teachers Show less