Experience

Solera | AutoPoint

• United States
• IT System Custom Software Development
• 100 - 200 Employee

• OEM Account Director, Mercedes-Benz USA

  • Nov 2020 - Present



MullenLowe U.S.

• Advertising Services
• 500 - 600 Employee

• Regional Account Director

  • 2013 - Mar 2020

  MullenLowe provides creative media, brand planning, direct-marketing, interactive design, and public relations outreach. Reported to the SVP, Group Account Director, served as the Agency lead across 24 regional & national advertising markets for Acura’s Southeast zone. Oversaw workflow, creative development, and production schedules while implementing marketing strategies and activities. Provided a consistently high level of strategic and integrated brand stewardship while effectively… Show more MullenLowe provides creative media, brand planning, direct-marketing, interactive design, and public relations outreach. Reported to the SVP, Group Account Director, served as the Agency lead across 24 regional & national advertising markets for Acura’s Southeast zone. Oversaw workflow, creative development, and production schedules while implementing marketing strategies and activities. Provided a consistently high level of strategic and integrated brand stewardship while effectively fulfilling tactical deliverables. ▫️Spearheaded procurement initiatives including price negotiation, vendor management, and branded artwork design for Acura’s NSX supercar; delivered “out of scope” project on time/under budget requirements. ▫️Pioneered a live stream broadcast in lieu of cost prohibited semi-annual meetings; resulted in significant client savings and added convenience for attendees; similar practices adopted by all regions. ▫️Interfaced between agency, Acura Zone management, Dealer Advertising, Dealer Network & third-party agencies. ▫️Local subject matter expert for all national & regional marketing activities, including strategy, creative, media, digital, event and social. ▫️Coordinated & executed local Acura marketing opportunities. ▫️Created and facilitated monthly zone reports, capturing sales data, Share of Voice (SOV), competitive concerns, and Tier 2 Dealer Advertising Association (DAA) tactics to steer national marketing programs by region, including coordination and post-analysis. ▫️Advanced multi-cultural initiatives within key business segments, securing incremental funding. ▫️Conducted social media & website audits, tracing digital footprints, and counseling dealers on optimization. ▫️Promoted advanced advertising platforms, inclusive of Search Engine Marketing (SEM) and unified messaging programs to accelerate sales; present at dealer ad association meetings to coordinate initiatives. Show less MullenLowe provides creative media, brand planning, direct-marketing, interactive design, and public relations outreach. Reported to the SVP, Group Account Director, served as the Agency lead across 24 regional & national advertising markets for Acura’s Southeast zone. Oversaw workflow, creative development, and production schedules while implementing marketing strategies and activities. Provided a consistently high level of strategic and integrated brand stewardship while effectively… Show more MullenLowe provides creative media, brand planning, direct-marketing, interactive design, and public relations outreach. Reported to the SVP, Group Account Director, served as the Agency lead across 24 regional & national advertising markets for Acura’s Southeast zone. Oversaw workflow, creative development, and production schedules while implementing marketing strategies and activities. Provided a consistently high level of strategic and integrated brand stewardship while effectively fulfilling tactical deliverables. ▫️Spearheaded procurement initiatives including price negotiation, vendor management, and branded artwork design for Acura’s NSX supercar; delivered “out of scope” project on time/under budget requirements. ▫️Pioneered a live stream broadcast in lieu of cost prohibited semi-annual meetings; resulted in significant client savings and added convenience for attendees; similar practices adopted by all regions. ▫️Interfaced between agency, Acura Zone management, Dealer Advertising, Dealer Network & third-party agencies. ▫️Local subject matter expert for all national & regional marketing activities, including strategy, creative, media, digital, event and social. ▫️Coordinated & executed local Acura marketing opportunities. ▫️Created and facilitated monthly zone reports, capturing sales data, Share of Voice (SOV), competitive concerns, and Tier 2 Dealer Advertising Association (DAA) tactics to steer national marketing programs by region, including coordination and post-analysis. ▫️Advanced multi-cultural initiatives within key business segments, securing incremental funding. ▫️Conducted social media & website audits, tracing digital footprints, and counseling dealers on optimization. ▫️Promoted advanced advertising platforms, inclusive of Search Engine Marketing (SEM) and unified messaging programs to accelerate sales; present at dealer ad association meetings to coordinate initiatives. Show less



RPA

• United States
• Advertising Services
• 700 & Above Employee

• Regional Account Director

  • 2008 - 2013

  Rubin Postaer & Associates is a full-service advertising and marketing agency. Reported to the SVP, Group Account Director, managed the duties of Account Supervisor, Account Executives, and an Administrative Assistant. Acted as the lead agency contact to advance Integrated Marketing initiatives for multiple brand accounts: Honda Regional Marketing: ▫️Responsible for managing across a four-state region, the largest dealer body in the country. ▫️Oversaw Honda’s regional… Show more Rubin Postaer & Associates is a full-service advertising and marketing agency. Reported to the SVP, Group Account Director, managed the duties of Account Supervisor, Account Executives, and an Administrative Assistant. Acted as the lead agency contact to advance Integrated Marketing initiatives for multiple brand accounts: Honda Regional Marketing: ▫️Responsible for managing across a four-state region, the largest dealer body in the country. ▫️Oversaw Honda’s regional marketing and influenced creative direction for the SE region utilizing market reports, advising on local media investment opportunities, coordinating sponsored events, and establishing zone plans to create synergy and buy-in from stakeholders. ▫️Immersed as a liaison with the GA Attorney General’s Office to rectify legal issues with leasing advertisement disclosures for Honda & Acura; negotiated a nationally adopted solution to mitigate account risks. ▫️Represented Honda at sponsored EdVentures Partner program with multiple colleges/universities. La-Z-Boy Furniture Galleries: ▫️Maintained 34 markets for La-Z-Boy as their Agency of Record (AOR) representative; executed annual local media plans, budget oversight and conducting post-analysis. Honda & Acura Dealer Associations: ▫️Identified, targeted and pitched new business, successfully 3 new accounts totaling $5.44MM in revenue gains; oversaw seven individual Honda/Acura Dealer Associations. ▫️Implemented Integrated Advertising plans and strategies, including traditional and digital media and produced television and radio campaigns with third-party vendors. ▫️Projected budgets, managed cashflow. Office Management: ▫️Steered the agency’s Atlanta office remodel project through vendor management/negotiations, procurement, coordinating office logistics and schedules to deliver under budget; improved office morale by encouraging staff participation throughout the project. Shared responsibility of managing the day-to-day office affairs. Show less Rubin Postaer & Associates is a full-service advertising and marketing agency. Reported to the SVP, Group Account Director, managed the duties of Account Supervisor, Account Executives, and an Administrative Assistant. Acted as the lead agency contact to advance Integrated Marketing initiatives for multiple brand accounts: Honda Regional Marketing: ▫️Responsible for managing across a four-state region, the largest dealer body in the country. ▫️Oversaw Honda’s regional… Show more Rubin Postaer & Associates is a full-service advertising and marketing agency. Reported to the SVP, Group Account Director, managed the duties of Account Supervisor, Account Executives, and an Administrative Assistant. Acted as the lead agency contact to advance Integrated Marketing initiatives for multiple brand accounts: Honda Regional Marketing: ▫️Responsible for managing across a four-state region, the largest dealer body in the country. ▫️Oversaw Honda’s regional marketing and influenced creative direction for the SE region utilizing market reports, advising on local media investment opportunities, coordinating sponsored events, and establishing zone plans to create synergy and buy-in from stakeholders. ▫️Immersed as a liaison with the GA Attorney General’s Office to rectify legal issues with leasing advertisement disclosures for Honda & Acura; negotiated a nationally adopted solution to mitigate account risks. ▫️Represented Honda at sponsored EdVentures Partner program with multiple colleges/universities. La-Z-Boy Furniture Galleries: ▫️Maintained 34 markets for La-Z-Boy as their Agency of Record (AOR) representative; executed annual local media plans, budget oversight and conducting post-analysis. Honda & Acura Dealer Associations: ▫️Identified, targeted and pitched new business, successfully 3 new accounts totaling $5.44MM in revenue gains; oversaw seven individual Honda/Acura Dealer Associations. ▫️Implemented Integrated Advertising plans and strategies, including traditional and digital media and produced television and radio campaigns with third-party vendors. ▫️Projected budgets, managed cashflow. Office Management: ▫️Steered the agency’s Atlanta office remodel project through vendor management/negotiations, procurement, coordinating office logistics and schedules to deliver under budget; improved office morale by encouraging staff participation throughout the project. Shared responsibility of managing the day-to-day office affairs. Show less



Arnold Worldwide

• United States
• Advertising Services
• 200 - 300 Employee

• Management Supervisor

  • 2006 - 2007

  Arnold Worldwide is a global creative agency delivering services across advertising, digital promotions, design, and branded content. Reported to SVP, Management Supervisor, while delivering strategic counsel and implementation of marketing and promotional initiatives for the Local Marketing Groups for Bentley Motors & Retail Marketing Boards for Volvo’s Southern Region. ▫️Managed Local Marketing Groups for Bentley Motors; sourced & executed luxury-focused experiential-based… Show more Arnold Worldwide is a global creative agency delivering services across advertising, digital promotions, design, and branded content. Reported to SVP, Management Supervisor, while delivering strategic counsel and implementation of marketing and promotional initiatives for the Local Marketing Groups for Bentley Motors & Retail Marketing Boards for Volvo’s Southern Region. ▫️Managed Local Marketing Groups for Bentley Motors; sourced & executed luxury-focused experiential-based activities. ▫️Generated and analyzed demand summary reports to produce marketing decks for Volvo Regional Board meetings and dealer presentations to support the introduction and sale of in-brand approaches and campaign blueprints. ▫️Controlled all facets of projects, including media placement, creative execution, client education, and aligning budget planning to achieve wholesale forecast vs. actualized spend. ▫️Partnered with Euro4D (an Interactive Agency) to conceptualize and implement digital integrations; produced tracking methods to measure metrics for optimization. Show less Arnold Worldwide is a global creative agency delivering services across advertising, digital promotions, design, and branded content. Reported to SVP, Management Supervisor, while delivering strategic counsel and implementation of marketing and promotional initiatives for the Local Marketing Groups for Bentley Motors & Retail Marketing Boards for Volvo’s Southern Region. ▫️Managed Local Marketing Groups for Bentley Motors; sourced & executed luxury-focused experiential-based… Show more Arnold Worldwide is a global creative agency delivering services across advertising, digital promotions, design, and branded content. Reported to SVP, Management Supervisor, while delivering strategic counsel and implementation of marketing and promotional initiatives for the Local Marketing Groups for Bentley Motors & Retail Marketing Boards for Volvo’s Southern Region. ▫️Managed Local Marketing Groups for Bentley Motors; sourced & executed luxury-focused experiential-based activities. ▫️Generated and analyzed demand summary reports to produce marketing decks for Volvo Regional Board meetings and dealer presentations to support the introduction and sale of in-brand approaches and campaign blueprints. ▫️Controlled all facets of projects, including media placement, creative execution, client education, and aligning budget planning to achieve wholesale forecast vs. actualized spend. ▫️Partnered with Euro4D (an Interactive Agency) to conceptualize and implement digital integrations; produced tracking methods to measure metrics for optimization. Show less