Experience

Group10 Management
• United States
• Hospitality
• 1 - 100 Employee
• Vice President - Head of Hospitality Sales and Marketing.

  • May 2023 - Present


Sonesta Hotels

• United States
• Hospitality
• 700 & Above Employee

• Director of Focused Service Sales - Sonesta ES Suites and Simply Suites

  • Jan 2023 - May 2023

  • Director of Focused Service Sales for the Extended Stay Portfolio (ES Suites and Simply Suites). Portfolio Size: 110 hotels within the continental United States.• Strategic delivery to drive sales performance for the Extended Stay portfolio brands through proactive sales planning by hotel/region, drive high engagement and contribution through the GSO organization, and ongoing training programs to maintain a high level of talent.• Direct the planning and implementation of corporate sales initiatives across the Extended Stay brands.• Measure and triage underperforming hotels and develop brand-specific plans to grow sales segments.• Manage communication initiatives for the Extended Stay portfolio.• Monitor individual hotel performance, trends, and local market supply and demand activity to identify potential revenue opportunities; proactively advise the hotel and regional team to deploy resources when needed.• Conduct ongoing strategy meetings with property direct teams to review activities, action plans, and results. • Develop implementation and engagement plans to deploy with timeline deliverables to measure success and opportunity.• Develop reports as requested by leadership including but not limited to booking activity, sales metrics, weekly sales activities, sales blitz recaps, and trip reports for hotel visits.• Support the annual business/marketing plans – planning and execution, as well as participate in the annual budgeting and financial review process as needed.• Develop and maintain initiatives to improve the recruiting, selecting, and hiring of hotel sales team members in coordination with General Managers. Leverage Sonesta Sales Training relationships to assist with individual sales development.• Develop and implement training and sales development coaching processes.• Collaborated with Revenue Management and Operation partners to implement marketing and operation budgets for 2023. Show less

• Director of Focused Service Sales - East

  • Dec 2021 - Jan 2023

  • Director for 89 Select Service and Extended Stay Hotels in the East Region of the United States• Manage a team of Four (4) Regional Sales Directors• Collaborated in the creation of the Business Transient, Group Sales and Catering standard operating procedures for the Sonesta Extended Stay and Select brand• Create and Implement Monthly Sales Initiatives for all Focused Service Sales• Identify new opportunities and develop new sales and marketing plans for Corporate, Association, SMERF, Government and University accounts that fit within defined markets• Collaborated with Revenue Management and Operation partners to implement marketing and operation budgets for 2023. Show less

• Regional Sales Director - Great Lakes Region

  • Dec 2020 - Dec 2021

  • Regional Sales Director for 23 Select Service and Extended Stay Hotels in the Great Lakes Region (MI, OH, IN, PA and WV)• Successfully assisted in transition of 160 hotels through brand conversion from Marriott/IHG to Sonesta• Created Sales Onboarding and Training for Select Service and Extended Stay Hotels• Participated in the creation and launch of two (2) new Sonesta Brands• Collaborated in the creation of the Business Transient, Group Sales and Catering standard operating procedures for the Sonesta Select brand• Identify new opportunities and develop new sales and marketing plans for Corporate, Association, SMERF, Government and University accounts that fit within defined markets• Develop and implement strategic sales marketing training for SMERF, Association, University and Government sales across the portfolio for onsite and virtual sales team members• Train and implement Delphi CRM training across Sonesta portfolio• Developed operational procedures and checklist to meet brand standards• Collaborated and executed 23 marketing and operation budgets for 2022 with brand and ownership guidance. Show less



Group 10 Mangement

• United States

• Regional Director Of Sales

  • Apr 2019 - Nov 2020

  • Regional Director of Sales for 16 multi brand hotels in Michigan (Marriott, Hilton, IHG and Wyndham) • Identify new opportunities and develop new sales and marketing plans for Corporate, Association, SMERF, Government and University accounts that fit within defined markets • Develop and implement strategic sales marketing training for SMERF, Association, University and Government sales across the portfolio for onsite and virtual sales team members • Train and implement Marriott Access Edge Coaching for all Marriott brand General Managers, Director of Sales and Sales Managers • Brand liaison in sales and operations for Group 10 Management • Developed and implemented a sales department for 16 hotels in the Metro Detroit and Greater Lansing Area • Developed and implemented a food and beverage program across the portfolio for select service and full- service hotels • Developed and implemented a service recovery program for hotel and food outlet operations across the portfolio • Developed and implemented annual budget and market plan procedures across the portfolio • Manage all airline accounts among Seven (7) DTW hotels Show less



Island Hospitality Management

• United States
• Hospitality
• 400 - 500 Employee

• Director of National Sales

  • Mar 2015 - Apr 2019

  Group National Sales for 180 multi brand hotels across North America Identify new opportunities and develop new sales and marketing plans for Corporate, Association, SMERF, Government and University accounts that fit within my defined markets Manage Marriott platform photography for 108 hotels within the Island Hospitality portfolio Develop and implement strategic sales marketing training for SMERF, Association, University and Government sales across the portfolio for onsite sales. Train and implement Marriott Access Edge Coaching for all Marriott brand General Managers, Director of Sales and Sales Managers Show less



Island Hospitality Management - Courtyard by Marriott Ann Arbor

• Area Director of Sales

  • Mar 2015 - Nov 2018

  Area Director of Sales a 160 room Courtyard By Marriott with 3,400 square feet of meeting and event space located in beautiful Ann Arbor, Michigan.Identify new sales opportunities for group, transient and catering sales. Work closely with existing accounts to grow relationship, become a trusted adviser and increase business potential. Develop and implement strategic marketing plans for hotel and catering. Sales Ambassador for Island Hospitality. On-board new sales members across the portfolio. Work with a team of experienced sales professionals to create and implement sales process and policy. Show less



The Inn at St. John's

• United States
• Hospitality
• 1 - 100 Employee

• Senior Account Manager

  • Aug 2013 - Mar 2015

  Senior Account Manager of a 116 room golf resort with 44,000 square feet of unique meeting and event space located in the heart of Metro Detroit. Identified new sales opportunities within assigned corporate markets for group, transient and catering sales. Worked closely with existing accounts to grow relationship, become a trusted adviser and increase business potential. Worked closely with the director of sales to develop and implement strategic marketing plans for hotel, conference center and golf. Show less



Marriott International

• United States
• Hospitality
• 700 & Above Employee

• Account Executive

  • Feb 2011 - Jul 2013

  Account management using strategic principles management and team-based selling. Specialize in need time group business with account saturation and pull through techniques. Create and implement sales and marketing plans for shareholders within Philadelphia, New Jersey and Delaware. Identify and develop new opportunities with assigned and unassigned accounts through account saturation. Market and competitor research to best position group rates within the East North East Region. Develop multi-media marketing for client presentations, trade shows and conferences. Certified SFA Web SME (Subject Matter Expert) Show less



AmeriCenters

• United States
• Executive Offices
• 1 - 100 Employee

• Leasing Manager

  • Oct 2008 - Feb 2011

  Leasing manager of executive office suites, state of Michigan. Use creativity to produce electronic and mail-piece advertising materials. Use sales skills with prospective clients, preparing proposals and creating lease agreements. Use client relationship skills on a daily basis to manage client expectations, satisfaction, responding to client requests and feedback. Design and maintain company websites. Manage Google analytics campaign. Prepare press releases. Attend Chamber of Commerce and real estate events to promote/market company. Maintain multiple social/professional network marketing campaigns. Received advance database training and use on a daily basis by maintaining company wide database. Show less



Singh Management - Suites by Singh

• Regional Account Director

  • Oct 2004 - Oct 2008

  Manager of new sales, acquisitions, business development, and overall client satisfaction. Produced increased sales/growth by 100% over 2007 first quarter occupancy by using new methods and/or marketing and sales techniques. Acquired largest corporate client account in company history consisting of over 30+ furnished luxury suites for a large international client by using skills obtained thru research on client’s cultural expectations. Used skills obtained at Michigan State University to create a marketing plan for 2006, 2007, and 2008. Created all print, e-mail, web-based marketing for 2007 and 2008 by using Microsoft and Apple based software programs. Supervised the accounting, customer service and maintenance of the Suites by Singh division, which consisted of 17 apartment communities in the Detroit Metro Area and 3 outside of Michigan. Show less


Enterprise Rent-A-Car
• United States
• Real Estate
• Asst Account Manager

  • 2003 - 2004

Wet Seal/Arden B
• United States
• Apparel & Fashion
• Co-Manager

  • Aug 2000 - May 2003

Vanity
• United States
• Individual and Family Services
• 1 - 100 Employee
• Asst. Manager

  • Jan 1996 - Aug 2000