Experience

FamilyLife

• United States
• Non-profit Organization Management
• 200 - 300 Employee

• Manager of Content Strategy

  • Dec 2011 - Present

  -Create, communicate, lead, and oversee execution of all digital brand campaigns across audio, web, social, email, and internal platforms for donor development, brand growth, diversifying constituent cultivation, and fostering diverse internal collaboration. -Analyze user demographics; SEO data, content consumption research; conversions, donations, revenue, and engagement analytics to implement a cohesive data-driven creative strategy across all digital platforms. -Guide content creators through effective copy writing, tone, and style for various mediums including online articles, social platforms, emails, and direct mail to all brand audiences. -Collaborate with and guide UX team to create an effective and appropriately varied customer journey converting user from unknown to follower and follower to donor/customer. -Co-created Barbara Rainey’s Ever Thine Home brand. -Ghost write for David Robbins, FamilyLife president, and Barbara Rainey, FamilyLife cofounder, on variety of content needs. Show less



Rhea Lana’s

• United States
• Retail
• 1 - 100 Employee

• Brand Strategy Consultant

  • Jan 2017 - May 2020

  -Manage brand strategy for Rhea Lana’s digital outlets. -Create weekly content to grow loyalty with retail clientele. -Educate 100+ franchise owners on brand standards at annual corporate training. -Manage brand strategy for Rhea Lana’s digital outlets. -Create weekly content to grow loyalty with retail clientele. -Educate 100+ franchise owners on brand standards at annual corporate training.



Target

• United States
• Retail
• 700 & Above Employee

• Executive Team Leader

  • Aug 2010 - Nov 2011

  -Co-manage a $25million dollar/year retail business by directing all aspects of day-to-day store operations. -Drive profitable sales by maintaining brand through communication with top level executives and other store team leads and engaging team members to create an inclusive team culture. -Recruit, select, and develop all team members. -Co-manage a $25million dollar/year retail business by directing all aspects of day-to-day store operations. -Drive profitable sales by maintaining brand through communication with top level executives and other store team leads and engaging team members to create an inclusive team culture. -Recruit, select, and develop all team members.