Tracy Griffin

Director of Business Development and Account Management at RSL BEAUTY INNOVATIONS
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Contact Information
us****@****om
(386) 825-5501
Location
Grand Junction, US

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Experience

    • United States
    • Personal Care Product Manufacturing
    • 1 - 100 Employee
    • Director of Business Development and Account Management
      • Jan 2023 - 1 year

      Portland, Oregon Metropolitan Area Responsible for developing new business and driving revenue for the newly launched division of Rainshadow Labs • Identify, pursue and cultivate strategic relationships with key brands in the personal care industry • Implement and execute sales action plans to promote companies core competencies and areas of expertise • Collaborate with clients and R&D to deliver innovative formulations and product collections • Develop and implement an evolving marketing strategy highlighting R&D… Show more Responsible for developing new business and driving revenue for the newly launched division of Rainshadow Labs • Identify, pursue and cultivate strategic relationships with key brands in the personal care industry • Implement and execute sales action plans to promote companies core competencies and areas of expertise • Collaborate with clients and R&D to deliver innovative formulations and product collections • Develop and implement an evolving marketing strategy highlighting R&D innovations, manufacturing capabilities, and speed to market execution Show less

    • United States
    • Personal Care Product Manufacturing
    • 1 - 100 Employee
    • Director of Business Development and Account Management
      • Apr 2022 - 1 year 9 months

      Portland, Oregon Metropolitan Area Responsible for creating and executing a sales strategy for existing accounts and new business opportunities • Develop and execute growth strategies to meet and exceed monthly and quarterly sales goals • Identify new revenue opportunities with existing accounts while expanding new client base • Building strategic relationships with current and potential clients • Curate market strategies promoting company’s strengths and product innovations

    • United States
    • Business Development
      • Oct 2018 - 5 years 3 months

      Greater Los Angeles Area Identify and develop the company’s unique point of difference for presentation to new potential clients. Develop proposals based on complete understanding of client’s needs, objectives and constraints. Onboard new clients with clearly defined and mutually agreed upon goals, processes, and timelines. Educate staff on client’s brand, products and customers. Work with internal team to ensure all customer requirements are adhered to and expectations are exceeded. LDR is a like-minded… Show more Identify and develop the company’s unique point of difference for presentation to new potential clients. Develop proposals based on complete understanding of client’s needs, objectives and constraints. Onboard new clients with clearly defined and mutually agreed upon goals, processes, and timelines. Educate staff on client’s brand, products and customers. Work with internal team to ensure all customer requirements are adhered to and expectations are exceeded. LDR is a like-minded team of operations experts who joined forces with one goal in mind to help businesses achieve financial sustainability by delivering customized solutions that control and reduce operating costs. From strategy to 3PL services, we support companies with the execution of critical functions and add value where it’s most needed. Our services include: • Strategic Planning • Supply Chain Management • Data Management • Quality Assurance • Order Fulfillment • Value Added Services (Re-works, Inspection, Packouts, Kitting & Assembly) Show less

    • United States
    • E-Commerce Sales Manager
      • Dec 2017 - Sep 2018

      Raleigh-Durham, North Carolina Area Developed and oversaw eCommerce operations including planning, implementation and workflow to maximize efficiencies and reduce costs. Managed analytic tools necessary to support eCommerce, understand user buying behavior, and made data-driven recommendations to management team. Compiled and analyzed monthly performance reports. Worked with cross-functional team to identify opportunities to support eCommerce initiatives and improve customer experience. HATCHBEAUTY is an innovative… Show more Developed and oversaw eCommerce operations including planning, implementation and workflow to maximize efficiencies and reduce costs. Managed analytic tools necessary to support eCommerce, understand user buying behavior, and made data-driven recommendations to management team. Compiled and analyzed monthly performance reports. Worked with cross-functional team to identify opportunities to support eCommerce initiatives and improve customer experience. HATCHBEAUTY is an innovative beauty company providing insight on trend intelligence, business strategy, and the creation of innovative retail programs across all channels of distribution. From brand incubation through customer experience, HATCHBEAUTY delivers best-in-class service of innovative concepts and cutting-edge products for the beauty industry. Show less

    • Canada
    • Hospitality
    • 100 - 200 Employee
    • Sales Manager - Northeast
      • Jan 2016 - Nov 2017

      Burlington, Ontario Executed a sales strategy to generate new business and gain foothold for the company in core markets of the Northeast and Mid Atlantic regions. Created and delivered customer focused presentations aligning hotel aesthetics with proposed bath & body amenity lines. Directed internal teams on cultivation of formulations, fragrances, packaging, and design on customized amenity programs. Prepared written RFPs for customers. With over 30 years of experience, Hunter Amenities is one of the… Show more Executed a sales strategy to generate new business and gain foothold for the company in core markets of the Northeast and Mid Atlantic regions. Created and delivered customer focused presentations aligning hotel aesthetics with proposed bath & body amenity lines. Directed internal teams on cultivation of formulations, fragrances, packaging, and design on customized amenity programs. Prepared written RFPs for customers. With over 30 years of experience, Hunter Amenities is one of the world’s largest manufacturers of guest amenities for both liquids and bar soap. Hunter possesses one of the richest portfolios of licensed amenity brands globally for five and six star hospitality corporations, boutique hotels, spas, cruise lines and retailers. Hunter is a complete turnkey facility with R&D, design, package development, manufacturing, and fulfillment. Hunter offices include North America, EMEA, and Asia. Show less

    • Business Development
      • May 2013 - Jan 2016

      Durham, NC Identified new business opportunities with both prestige and mass-market beauty brands that aligned with company’s core competency. Developed product assortment for new customers and line extensions for existing customers based on customer’s brand initiatives and price target objectives. Collaborated with R&D on customer presentations of innovative technologies and ingredients. HATCHBEAUTY LABS is a complete cosmetic and skincare development and manufacturing company for brands seeking… Show more Identified new business opportunities with both prestige and mass-market beauty brands that aligned with company’s core competency. Developed product assortment for new customers and line extensions for existing customers based on customer’s brand initiatives and price target objectives. Collaborated with R&D on customer presentations of innovative technologies and ingredients. HATCHBEAUTY LABS is a complete cosmetic and skincare development and manufacturing company for brands seeking the latest advances in premium hair care, skincare, and body care. By sourcing new ingredients and innovative technologies we create products with unique qualities, textures and performance. We are consistently developing products that go on to become benchmarks in the beauty industry. We are committed to producing high quality products on time and in full to meet your contract manufacturing needs. We are fully equipped and feature some of the most advanced instruments available to ensure that our work is of the highest quality and precision. Show less

    • Health, Wellness & Fitness
    • Co-Founder
      • Mar 2008 - Apr 2013

      Saint Albans, VT USA Developed North American market for innovative European fitness tools in existing fitness channels and new education and corporate channels. Presented at national fitness conferences and conducted workshops at state and regional physical educational conferences. Bounce Fitness Delivering high quality fitness products and programs to enhance the lives of people of all ages and abilities.

    • Sporting Goods Manufacturing
    • Sales & Marketing Director
      • Nov 2004 - Apr 2008

      Georgia, VT Directed and implemented a national marketing strategy for a new European fitness activity utilizing traditional and guerrilla marketing tactics. Created an extensive instructor network in the U.S. and Canada. Expanded account base from zero to 100+ resellers in less than two years through integrative partnerships and incentive programs. Exel Sports Oy is a global manufacturer of composite technologies for various sporting goods applications. Based in Helsinki, Finland, Exel has… Show more Directed and implemented a national marketing strategy for a new European fitness activity utilizing traditional and guerrilla marketing tactics. Created an extensive instructor network in the U.S. and Canada. Expanded account base from zero to 100+ resellers in less than two years through integrative partnerships and incentive programs. Exel Sports Oy is a global manufacturer of composite technologies for various sporting goods applications. Based in Helsinki, Finland, Exel has developed numerous technological advances in composite equipment for Cross-Country Skiing, Alpine Skiing, Snowboarding, Windsurfing, Nordic Walking, and Floorball. Exel's worldwide network includes over 30 partners and distributors. Show less

    • Product Development and Marketing Manager
      • 1999 - 2004

      Burlington, VT Managed product development process from design through production working with design and engineering teams to execute deliverables and communicate with overseas factories. Supervised creative team on graphic design and development of marketing collateral. KARHU USA, a leading North American cross-country ski manufacturer. Karhu was the first cross-country ski brand to introduce metal edge technology in cross-country skiing spurring the birth of the backcountry skiing movement in… Show more Managed product development process from design through production working with design and engineering teams to execute deliverables and communicate with overseas factories. Supervised creative team on graphic design and development of marketing collateral. KARHU USA, a leading North American cross-country ski manufacturer. Karhu was the first cross-country ski brand to introduce metal edge technology in cross-country skiing spurring the birth of the backcountry skiing movement in the U.S. and Canada. The Karhu brand develops skis, ski boots, and poles for a variety of end users from expert to novice. Show less

    • 1 - 100 Employee
    • Assistant Product Manager
      • 1995 - 1999

      Burlington, Vermont Area Assisted product management team with new footwear initiatives developing specification packages. Key liaison with domestic and overseas factories. Merrell is a leading global outdoor brand of footwear, clothing and accessories. Created in the 1980's, Merrell was founded on the philosophy to create superior quality hiking boots for all levels of hikers from the enthusiast to the hard-core adventurer. Merrell expanded it's footwear categories to include casual footwear and sandals.… Show more Assisted product management team with new footwear initiatives developing specification packages. Key liaison with domestic and overseas factories. Merrell is a leading global outdoor brand of footwear, clothing and accessories. Created in the 1980's, Merrell was founded on the philosophy to create superior quality hiking boots for all levels of hikers from the enthusiast to the hard-core adventurer. Merrell expanded it's footwear categories to include casual footwear and sandals. It's collection also includes outdoor clothing and accessories. Show less

Education

  • Slippery Rock University of Pennsylvania
    Bachelor of Business Administration (B.B.A.), Marketing
    1987 - 1989

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