Tracy Gilmore
Administration Manager at Piedmont Advantage Credit Union- Claim this Profile
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Bio
Experience
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Piedmont Advantage Credit Union
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United States
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Financial Services
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1 - 100 Employee
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Administration Manager
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Mar 2020 - Present
Winston-Salem, North Carolina, United States Responsible for the management, planning, organization and implementation of the Administration Department’s essential functions and responsibilities. Through the development of departmental staff as well as the formulating and executing of strategic plans and budgets in alignment with the direction of senior management and the overall Credit Union’s goals, the Administration team ensures optimal performance across lines of business within the Credit Union.
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Allegacy Federal Credit Union
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United States
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Financial Services
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200 - 300 Employee
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Marketing Operations Specialist
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Aug 2018 - Mar 2020
Greensboro/Winston-Salem, North Carolina Area Develop and implement strategic marketing plans to promote penetration of the credit union's retail, business and CUSO products, services and programs, branch merchandising, and conclusive research; resulting in utilizing and effectively implementing proven marketing strategies successfully assisting the credit union as a whole meet its annual goals and objectives. Identify and develop innovative concepts and solutions, interpreting industry trends and contributing to strategic and… Show more Develop and implement strategic marketing plans to promote penetration of the credit union's retail, business and CUSO products, services and programs, branch merchandising, and conclusive research; resulting in utilizing and effectively implementing proven marketing strategies successfully assisting the credit union as a whole meet its annual goals and objectives. Identify and develop innovative concepts and solutions, interpreting industry trends and contributing to strategic and tactical plans to align with the long-range plan. Ensuring on-time execution of marketing deliverables in a high volume, fast paced environment managing multiple priorities with tight deadlines. - Lead marketing strategy & brainstorming sessions - Collaborate with design staff to plan & produce marketing collaterals - Ensure marketing collaterals effectively communicate the strategic vision - Managing & maintaining vendor relationships - Collaborate with Marketing department / internal graphic design team to prepare collaterals (i.e. writing, editing, verifying, formatting, etc.) - Develop, execute & monitor social media content and provide business intelligence on members, competitors as well as industry Show less
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Distribution Construction, LLC, a PowerTeam Services Company
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United States
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Utilities
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1 - 100 Employee
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Operations / Marketing Manager
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Feb 2015 - Feb 2018
Greensboro/Winston-Salem, North Carolina Area Responsible for developing and implementing process improvements to increase the effectiveness and efficiency, identifying KPIs, and coordination and communication across business units. - Rebranded company during acquisition with sister company (October - December'18) - Developed and implemented process improvements across the organization - Implemented company-wide forms library - Developed operational reporting / analysis to identify trends & opportunities - Improved… Show more Responsible for developing and implementing process improvements to increase the effectiveness and efficiency, identifying KPIs, and coordination and communication across business units. - Rebranded company during acquisition with sister company (October - December'18) - Developed and implemented process improvements across the organization - Implemented company-wide forms library - Developed operational reporting / analysis to identify trends & opportunities - Improved communication between operations and business units - Collaborated with Senior leaders to develop strategic plans - Decreased organizational risk by developing and operationalizing documentation retention policy and procedures - Developed bid packages, subcontracts, property and all other contracts to ensure the company’s interest was protected while meeting contractual obligations - Implemented internal & external brand guidelines - Developed marketing collaterals - Planned company special events (customer & employee) - Managed social media content EXECUTIVE ASSISTANT TO THE PRESIDENT High-volume, ever changing environment. Interacted daily with the EVP/CFO and their direct reports. Provided as needed, daily assistance to the Finance, Operations, Training and HR Departments. - Gained additional responsibilities after 8 months - Promoted to Support Operations Manager within 21 months - Developed and streamlined job descriptions & candidate screening - Developed, implemented and managed employee anniversary program & managed leadership training curriculum - Responsible for trade show conventions including attending events - Supported the Executive Team in the creation of our monthly packet for the Board Meetings - Created and maintained various reports on a weekly, monthly, quarterly and yearly basis - Maintained President's calendar and appointment schedules on a daily, weekly, monthly basis - Secured travel reservations for Executive Team and direct reports Show less
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National General
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United States
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Insurance
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700 & Above Employee
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Marketing Manager
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Jan 2004 - Sep 2014
Greensboro/Winston-Salem, North Carolina Area Responsible for managing and implementing system improvements of large projects. Developed and executed strategic marketing plans to attract potential customers and retain existing ones. - Worked with cross functional resources to implement direct marketing programs reaching a 10% increase in customer base - Led process initiatives resulting in efficiencies & staff reduction - Worked with vendors to reduce costs while maintaining solid relationships - Collaborated with outside… Show more Responsible for managing and implementing system improvements of large projects. Developed and executed strategic marketing plans to attract potential customers and retain existing ones. - Worked with cross functional resources to implement direct marketing programs reaching a 10% increase in customer base - Led process initiatives resulting in efficiencies & staff reduction - Worked with vendors to reduce costs while maintaining solid relationships - Collaborated with outside design firm to create successful ongoing campaigns - Developed incentives & tracked results to increase effectiveness of future campaigns - Liaison to software development group - Created reporting of financial, historical and statistical data - Participated in sales conferences - Human Resources responsibilities Hiring Training Promoting Termination (including position elimination) - Deepened relationships to ensure effective messaging and positioning of the organization
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Call Center Manager
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Jan 2001 - Dec 2003
Greensboro/Winston-Salem, North Carolina Area
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National General
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United States
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Insurance
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700 & Above Employee
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Operations Supervisor
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Jan 1997 - Dec 1999
Greensboro/Winston-Salem, North Carolina Area
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Senior Customer Service Representative
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Jan 1995 - Dec 1996
Greensboro/Winston-Salem, North Carolina Area
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Education
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Davidson County Community College
Criminal Justice/Law Enforcement Administration