Tracy E.

Head of Digital & CRM at Lime Marketing Communications & Productions
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Contact Information
us****@****om
(386) 825-5501
Location
Birmingham, United Kingdom, GB

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Bio

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Experience

    • Head of Digital & CRM
      • Dec 2017 - Present

      Responsible for heading up the CRM and Digital Business Units within Lime Marketing, operating as a strategic lead for our clients on all aspects of Customer Relationship Management and Digital Marketing. Working across a broad range of sectors our clients include leading global brands through to national UK businesses. Other agency specialisms include Insight & Strategy, Brand Development, Marketing Communications, PR, Social Media and Experiential.

    • Regional Marketing Executive
      • Aug 2016 - Dec 2017

      Reporting to the Regional Sales & Marketing Director I was responsible for the development and delivery of Marketing plans for all Churchill Retirement Living sites in the Midland's Region, as well as marketing new developments from construction through to launch and sales.

    • Marketing Manager
      • Nov 2011 - Aug 2016

      I managed all aspects of Marketing and PR for Essential Marketer. As well as this I managed and advised clients on their digital marketing strategies and ways to support their businesses.

    • PR Account Manager
      • Aug 2010 - Nov 2011

      Responsible for delivering all aspects of PR to clients in the following sectors: charity, legal, technology and energy. This involved managing high profile legal cases for clinical negligence for city based law firm.

    • Marketing Manager
      • Apr 2007 - Jul 2010

      After having a career break following children, I came back into the world of work through Rhythm Time marketing baby music classes and entering the realms of digital marketing. I was responsible for Marketing & PR, managing marketing plan, SEO and PPC campaigns, website and analytics and new marketing campaigns to attract new franchisees

    • Public Relations Manager
      • Oct 1997 - Jul 2001

    • Media Relations Adviser
      • Apr 1999 - Jan 2000

Education

  • Chartered Institute of Marketing
    -

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