Tracy Douglas-Blowers, CAE

President & CEO at Alberta Hotel & Lodging Association
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Contact Information
Location
Edmonton, Alberta, Canada, CA
Languages
  • French -

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Credentials

  • Certified Association Executive
    Canadian Society of Association Executives
    Jun, 2022
    - Sep, 2024
  • Negotiation Nine
    The Black Swan Group
    Feb, 2022
    - Sep, 2024

Experience

    • Canada
    • Hospitality
    • 1 - 100 Employee
    • President & CEO
      • Mar 2023 - Present

    • Director, Membership & Industry Relations
      • Jan 2014 - Mar 2023

      • Support all board governance functions and continuous improvement of governance practices & systems.• Implemented Entrepreneurial Operating System (EOS), including alignment of organizational structure and change management.• Accountable for leadership and management of the senior leadership team.• Responsible for aligning quarterly priorities to achieve goals and measurables identified in the annual plan and 3 year picture.• Responsible for development of annual business plan.• Responsible for strategy and execution of advocacy and communications initiatives. • Made presentations to municipal and provincial policy makers on issues of concern to members. Show less

    • Manager, Member & Industry Relations
      • Sep 2011 - Jan 2014

      • Monitored issues of significance to the members and ensured that the association was prepared to advocate for members’ interests, often educating members about emerging topics and trends.• Developed and executed grassroots advocacy campaigns.• Facilitated numerous workshops with local associations to help them develop effective board governance and create strategic plans.

    • Vice President Communications
      • Apr 2005 - Sep 2011

      • Supported the President and Board of Directors in all governance functions as well as government relations and advocacy efforts.• Organized and executed association events including annual convention, regional meetings, advocacy events, Annual General Meeting, and meetings of the Board of Directors and its committees. • Responsible for development and publication of communications including newsletter and website.• Dealt with inquiries on a wide variety of issues from members, non members, and the public.• Member of the senior leadership team with responsibility for hiring, onboarding, evaluation, and termination of employees. Show less

    • Executive Assistant
      • Feb 2001 - Apr 2005

      In addition to responsibility for member communications, advocacy, and support for the association's board of directors:• Provided support and counsel to the President & CEO• Anticipated, planned for, and performed a wide variety of duties in concert with and at the direction of the President. • Coordinated development and delivery of programs that helped hotels manage their most significant operating expenses while increasing member retention and creating a sustainable revenue stream for the association.• Planned and organized annual convention, regional meetings, advocacy events, and meetings of the Board of Directors and its committees.• Oversaw day to day office operations. Show less

    • Canada
    • Non-profit Organizations
    • 1 - 100 Employee
    • Executive Director
      • Feb 2000 - Feb 2001

      Led the planning, organization, and execution of the association’s events, activities and programs in conjunction with the Board of Directors. Managed all administrative and executive functions of the office of a provincial association. • Promoted volunteering and the value of volunteerism by making presentations to groups around Alberta. Increased association membership by over 40%. • Developed a 30 page resource kit used by over 120 National Volunteer Week committees in Alberta. • Assisted communities around the province in planning and organizing activities and events to celebrate National Volunteer Week and the International Year of Volunteers. Show less

    • United States
    • Hospitality
    • 1 - 100 Employee
    • General Manager
      • Jan 1998 - Feb 2000

      Opened a 63 room hotel including initial preparation of rooms, coordinating delivery of furniture and supplies, and interviewing, selecting, training, and supervising a staff of 15. Responsible for all aspects of the hotel’s operations including front office, human resources, marketing, purchasing, guest services, housekeeping and maintenance. • Developed and implemented training and systems to ensure guest satisfaction, resulting in strong occupancy and room rates due to consistently high standard of product quality and guest service. • Created a staff orientation manual and department specific training materials. Show less

    • Canada
    • Government Administration
    • 1 - 100 Employee
    • Alderman
      • Oct 1997 - Feb 2000

      With the support of a team of volunteers, ran a successful election campaign to become the youngest woman elected to Lloydminster City Council. Once elected: • Represented the concerns of local citizens to City Council and administration. • Worked with council & administration to balance the needs & expectations of voters with available resources. • Chaired the Protective Services, Parks & Recreation and Utilities & Environment Committees. • Member of the City Negotiating Committee responsible for negotiating a collective agreement with CUPE, the union representing over 120 City of Lloydminster employees. • City’s representative on the Tourism & Convention Authority, Advisory Committee for the Environment & Recycling, Business Improvement District Committee and Community Grant Board. Show less

    • Canada
    • Spectator Sports
    • Office Manager
      • Aug 1996 - Aug 1997

Education

  • CSAE Canadian Society of Association Executives
    Certified Association Executive
    2018 - 2022
  • Institute of Corporate Directors
    Not for Profit Program, Governance Essentials
  • University of Alberta
    Bachelor of Arts, Political Science and Government

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