Experience

Attadale Partners

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Director of Marketing And Promotions

  • Sep 2021 - Present

  Vennli is now part of Attadale Partners! We partner with you to deliver the fast, actionable insights and innovative strategies you need to grow your business and reduce unnecessary complexities within your various workflows. Understanding why your customers make the decisions they do eliminates wasted effort, time, and money – setting you up for optimal success. Vennli is now part of Attadale Partners! We partner with you to deliver the fast, actionable insights and innovative strategies you need to grow your business and reduce unnecessary complexities within your various workflows. Understanding why your customers make the decisions they do eliminates wasted effort, time, and money – setting you up for optimal success.



WildBloom Skincare

• United States
• Personal Care Product Manufacturing

• Director of Sales and Marketing

  • Jan 2021 - Present

  WildBloom Skincare is dedicated to creating products that allow people to make healthier, safer and more informed choices for themselves and their families. Founded by two working moms searching for natural skincare solutions for themselves and their families that wouldn’t break the bank, WildBloom products are designed to fit both your life and budget. Our affordable skincare products are always formulated with simple, effective ingredients that you can pronounce—listed right on the label and locally produced in Wilton, CT. No added fragrances or chemicals—no surprises. Only our proprietary blend of clean, natural ingredients that benefit you and your body and get the results you are looking for.



The Favorite Co.

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Digital and Brand Specialist

  • Oct 2019 - Sep 2021

  The Favorite Co. is a marketing consultancy dedicated to helping brands create meaningful connections with their customers. The Favorite Co. is a marketing consultancy dedicated to helping brands create meaningful connections with their customers.



Evoke Health

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Digital Strategist

  • Nov 2013 - Jun 2019

  As a Senior Digital Strategist at Evoke Group, I’ve managed all aspects of CRM programs for my clients including the development of overall communication strategies for email and direct mail, creative and copy input and navigation, oversight on execution of campaigns as well as measurement, testing and optimization of all programs. Some examples of my accomplishments for my current employer include: • Developed the communication strategy and messaging for five brands’ CRM programs, including new product launch, overseeing the fluid development of creative from start to finish. • Led testing and optimization for all programs, achieving positive results with increases in Open Rate, CTR and Offer Redemption. • Conducted extensive audits and competitive reviews making recommendations to improve the overall CRM framework, which were adopted by clients to improve their programs. • Created and led development of client’s 'gifting and gratitude' programs, guiding the execution of rewarding client’s most valuable customers while driving social engagement and reach



Digitas

• IT Services and IT Consulting

• Associate Media Director

  • Apr 2006 - Oct 2013

  *Oversee development and execution of integrated media plan across online and offline vehicles including Print and Television *Oversee planning of innovative Digital strategies and media recommendations for Mead Johnson Nutrition and previously Kraft Brands *Manage a team of up to seven people to successfully deliver the execution of complex online programs *Experienced leader within internal and external cross capability teams, inspiring members to produce superior work while maintaining seamless relationships *Lead in negotiation of multiple cross platform opportunities *Lead team on ensuring timely completion of deliverables



OMD

• Singapore
• Design Services
• 1 - 100 Employee

• Associate Director of National Television Buying

  • Feb 1999 - Apr 2006

  *Managed National TV Buying of high profile retail account JCPenney, as well as smaller accounts such as Cigna, Dupont Stainmaster and Cars.com *Participated in six JCPenney upfronts with OMD, with a focus on JCP's new direction, targeting younger viewers and creating a new branding image for JCP *Worked with clients on a daily basis to assist in the day to day management of their business, as well as internally with the Planning and Account teams at OMD *Managed National TV Buying of high profile retail account JCPenney, as well as smaller accounts such as Cigna, Dupont Stainmaster and Cars.com *Participated in six JCPenney upfronts with OMD, with a focus on JCP's new direction, targeting younger viewers and creating a new branding image for JCP *Worked with clients on a daily basis to assist in the day to day management of their business, as well as internally with the Planning and Account teams at OMD