Tracy Schneider
Associate Director, Public Relations at MG2 Design- Claim this Profile
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Bio
Experience
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MG2 Design
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United States
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Architecture and Planning
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300 - 400 Employee
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Associate Director, Public Relations
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Aug 2022 - Present
Seattle, Washington, United States
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PR and Communications Strategist
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Jan 2022 - Jul 2022
Seattle, Washington, United States
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CallisonRTKL
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Netherlands
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Architecture and Planning
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500 - 600 Employee
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Director of Public Relations
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Jun 2015 - Jun 2021
Greater Seattle Area CallisonRTKL is a top 5 global architecture, planning, and design firm with offices across North America, Europe, the Middle East, and Asia. As Director of Public Relations (promoted from Public Relations Manager in 2015), partner with cross-functional PR team responsible for content strategy and writing, social media management, graphic design, photography, videography, and website maintenance. Counsel CEO and executive management to develop thought leadership, press releases… Show more CallisonRTKL is a top 5 global architecture, planning, and design firm with offices across North America, Europe, the Middle East, and Asia. As Director of Public Relations (promoted from Public Relations Manager in 2015), partner with cross-functional PR team responsible for content strategy and writing, social media management, graphic design, photography, videography, and website maintenance. Counsel CEO and executive management to develop thought leadership, press releases, announcements, and other corporate messages. Cultivate media strategy in partnership with PR teams at Fortune 500 and large private companies. Align internal and external teams to consistently deliver cutting-edge digital marketing campaigns. Blend traditional PR with social media, content marketing, and other modern storytelling strategies to nimbly engage target audiences. Gain coverage in key local, regional, national, and global publications using deep industry and media relations. NOTABLE CLIENTS: AT&T ✦ Nordstrom ✦ REI INDUSTRIES (select): Healthcare ✦ Hospitality ✦ Retail ✦ Sustainability ✦ Workplace Strategies ✦ Multi-Family Residential & Senior Housing ✦ Mixed-Use Developments PRESS COVERAGE (select): Los Angeles Times ✦ U.S. News & World Report ✦ The Wall Street Journal ✦ Wired Show less
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Callison
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United States
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Architecture and Planning
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100 - 200 Employee
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Public Relations Manager
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Oct 2012 - May 2015
Greater Seattle Area
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Amazon
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United States
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Software Development
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700 & Above Employee
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Independent Food Writer
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2009 - 2012
Greater Seattle Area Imagined, wrote, and produced hundreds of informative blog posts for Amazon’s Al Dente food blog. Captured images and posted code that adhered to Amazon's strict brand usage guidelines. Leveraged owned and earned channels to reach Amazon users.
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Global Public Relations & Communications Consultant
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2000 - 2012
Greater Seattle Area Developed and implemented public relations, communications, and community relations strategies for clients across a range of industries. Examples include: ✔ Directed product marketing and public relations for Meadow Gold Dairy's POG (Passion fruit-Orange-Guava) tropical juice drink. ✔ Led comprehensive communications and media strategy for Seattle Goodwill's annual fundraising event, including implementation and growth of Twitter presence. ✔ Ideated, implemented, and owned… Show more Developed and implemented public relations, communications, and community relations strategies for clients across a range of industries. Examples include: ✔ Directed product marketing and public relations for Meadow Gold Dairy's POG (Passion fruit-Orange-Guava) tropical juice drink. ✔ Led comprehensive communications and media strategy for Seattle Goodwill's annual fundraising event, including implementation and growth of Twitter presence. ✔ Ideated, implemented, and owned monthly food column on local, regional, and international foods and restaurants. ✔ Owned content strategy, identified latest trends, and uncovered unique stories for Seattle-Post Intelligencer column. NOTABLE CLIENTS & ENGAGEMENTS: Amazon ✦ Meadow Gold Dairy ✦ Seattle Goodwill ✦ Edmonds College INDUSTRIES (select): High Tech ✦ Affordable Housing ✦ Food & Beverage ✦ Nonprofit ✦ Arts & Entertainment ✦ Fashion PRESS COVERAGE (select): The Costco Connection ✦ Pacific NW Magazine ✦ Puget Sound Business Journal Show less
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Education
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The Johns Hopkins University - Paul H. Nitze School of Advanced International Studies (SAIS)
Master of Arts - MA, International Economics & European Politics -
Hamilton College
Bachelor of Arts - BA, Foreign Languages