Tracie White

MyCoke Retail Activation Specialist at Green House Agency, Inc
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Contact Information
us****@****om
(386) 825-5501
Location
Philadelphia, Pennsylvania, United States, US

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Experience

    • United States
    • Advertising Services
    • 100 - 200 Employee
    • MyCoke Retail Activation Specialist
      • May 2022 - Present

    • United States
    • Advertising Services
    • 100 - 200 Employee
    • Account Specialist
      • Oct 2017 - Jul 2020

      ● Responsible for the field marketing and sales support of the Diageo portfolio at key accounts throughout the Philadelphia region● Creative and individualized approach in communication of marketing plans and ideas leading to increased sales growth and brand presence across account base● Relationship building and maintenance with account staff and key decision makers● Identifying and addressing the specific needs of accounts to maximize opportunities● Provided staff and consumer education and training on Diageo products to help employees successfully recommend and sell the product portfolio● Implementation of drink features, special events and menu placement leading to 80%+ increased menu share● Management of social media and an online presence to promote brand awareness● Consistent achievement of 100%+ of monthly KPIs and 120%+ of quarterly goals● Collaboration with distributor counterparts to align on market execution approaches and share growth● Proficiency in the use of MS Outlook, MS Excel, MS Word and MS PowerPoint as part of presentations and daily record keeping

    • Promotions/Marketing Specialist
      • Jan 2007 - Sep 2017

      -Promomodels.com- Heart disease awareness and various CPG promotions (2007-2010) -Vibrant Promotional Modeling and Marketing Management- Bulldog Gin (2007-2011) -US Concepts- Diageo Portfolio (2007-2008) -TEAM Enterprises- Bacardi Portfolio and Miller/Coors Portfolio (2009-2010, 2014-2016) -Formula PR- New Castle Brown Ale and Heineken (2007-2012) -Premier Innovations Group- Clique Vodka (2012-2013) -Campari America- Campari Portfolio (2012-2013) -Strategic Experiential Group- Moet Hennessy Portfolio (2012-2017)

    • Fashion Stylist
      • Jan 2011 - Dec 2011

    • United States
    • Retail
    • 700 & Above Employee
    • Assistant Fashion Stylist
      • Jan 2011 - Dec 2011

    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Product Development Assistant
      • Apr 2007 - Aug 2009

    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Sales Assistant
      • Aug 2006 - Jan 2007

Education

  • Drexel
    Bachelor's degree, Design and Merchandising
    -
  • New York University
    Cinematography and Film/Video Production
    -

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