Tracie White
MyCoke Retail Activation Specialist at Green House Agency, Inc- Claim this Profile
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Bio
Experience
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Green House Agency, Inc
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United States
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Advertising Services
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100 - 200 Employee
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MyCoke Retail Activation Specialist
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May 2022 - Present
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Inspira Marketing Group
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United States
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Advertising Services
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100 - 200 Employee
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Account Specialist
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Oct 2017 - Jul 2020
● Responsible for the field marketing and sales support of the Diageo portfolio at key accounts throughout the Philadelphia region● Creative and individualized approach in communication of marketing plans and ideas leading to increased sales growth and brand presence across account base● Relationship building and maintenance with account staff and key decision makers● Identifying and addressing the specific needs of accounts to maximize opportunities● Provided staff and consumer education and training on Diageo products to help employees successfully recommend and sell the product portfolio● Implementation of drink features, special events and menu placement leading to 80%+ increased menu share● Management of social media and an online presence to promote brand awareness● Consistent achievement of 100%+ of monthly KPIs and 120%+ of quarterly goals● Collaboration with distributor counterparts to align on market execution approaches and share growth● Proficiency in the use of MS Outlook, MS Excel, MS Word and MS PowerPoint as part of presentations and daily record keeping
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Promotions/Marketing Specialist
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Jan 2007 - Sep 2017
-Promomodels.com- Heart disease awareness and various CPG promotions (2007-2010) -Vibrant Promotional Modeling and Marketing Management- Bulldog Gin (2007-2011) -US Concepts- Diageo Portfolio (2007-2008) -TEAM Enterprises- Bacardi Portfolio and Miller/Coors Portfolio (2009-2010, 2014-2016) -Formula PR- New Castle Brown Ale and Heineken (2007-2012) -Premier Innovations Group- Clique Vodka (2012-2013) -Campari America- Campari Portfolio (2012-2013) -Strategic Experiential Group- Moet Hennessy Portfolio (2012-2017)
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Fashion Stylist
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Jan 2011 - Dec 2011
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Barneys New York
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United States
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Retail
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700 & Above Employee
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Assistant Fashion Stylist
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Jan 2011 - Dec 2011
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Jones NYC Apparel, LLC
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Retail Apparel and Fashion
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1 - 100 Employee
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Product Development Assistant
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Apr 2007 - Aug 2009
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Capital Mercury Apparel
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Retail Apparel and Fashion
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1 - 100 Employee
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Sales Assistant
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Aug 2006 - Jan 2007
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Education
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Drexel
Bachelor's degree, Design and Merchandising -
New York University
Cinematography and Film/Video Production