Tracie McPherson, APR
Public Affairs and Advocacy Director at Habitat for Humanity of Omaha- Claim this Profile
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Bio
Experience
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Habitat for Humanity of Omaha
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United States
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Philanthropic Fundraising Services
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1 - 100 Employee
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Public Affairs and Advocacy Director
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Nov 2020 - Present
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Visit Omaha
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United States
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Hospitality
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1 - 100 Employee
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Director of Communications at Visit Omaha
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Mar 2017 - Nov 2020
I am responsible for managing all segments of the Omaha Convention and Visitors Bureau (OCVB) communications and public relations programs. I play a key leadership role in managing staff in all department communications efforts and researching and implementing new program initiatives on behalf of the clients of Visit Omaha. I focus on generating national and international editorial coverage of the Omaha metro area through work with convention trade and travel media. In addition, I develop new programs and generate local press coverage of OCVB’s key messages.
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Habitat for Humanity of Omaha
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United States
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Philanthropic Fundraising Services
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1 - 100 Employee
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Director of Communications
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Apr 2007 - Mar 2017
I am a motivated and enthusiastic communications professional, with more than 15 years’ experience in community relations and public relations. In my current role as Communications Director at Habitat for Humanity of Omaha, I lead a team whose responsibilities include: internal and external communications, social media, media relations, website content, printed publications, community relations, Habitat Family Partner relations, government advocacy, and approval of all Habitat Omaha logo-branded items.
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Pappas Marketing Communications
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Public Relations Specialist
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Mar 2005 - Apr 2006
• Planned and directed public relations programs designed to create and maintain a favorable public image for clients through multimedia channels • Created press releases, media relations content, case studies, white papers, executive bios, corporate newsletter content, social media content, and speaking proposals on behalf of clients • Worked with clients to determine campaign budget and managed expenses to that budget. • Identified, developed and executed communications strategies for key media contacts and client references • Provided media training and interview preparations for client
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KMTV 3 News Now
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United States
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Broadcast Media Production and Distribution
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1 - 100 Employee
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Writer/Producer Creative Services
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Dec 1993 - Mar 2005
• Supervised the writing/editing/production of daily news promotion • Worked on the production team who produced University of Nebraska Medical System’s show, LifeQuest • Responsible for planning, leading, producing and executing station events (50th Anniversary, MDA Telethon, Henry Doorly Zoo Specials), including Station Live shots • Utilized research in order to target audiences, and sell brand distinction in topicals, special reports and image promotions • Supervised the writing/editing/production of daily news promotion • Worked on the production team who produced University of Nebraska Medical System’s show, LifeQuest • Responsible for planning, leading, producing and executing station events (50th Anniversary, MDA Telethon, Henry Doorly Zoo Specials), including Station Live shots • Utilized research in order to target audiences, and sell brand distinction in topicals, special reports and image promotions
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Education
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University of Nebraska-Lincoln
B.A. Broadcast Journalism Minors: History, English, Sociology, Broadcast Journalism