Traci Williams

Business Consultant at Dojo Partners
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Contact Information
us****@****om
(386) 825-5501
Location
US

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Experience

    • United States
    • Business Consulting and Services
    • 1 - 100 Employee
    • Business Consultant
      • Nov 2022 - Present

    • United States
    • Financial Services
    • 1 - 100 Employee
    • Marketing Communications Consultant
      • Feb 2022 - Jan 2023

      Develop and execute communications and marketing strategies. Develop and execute communications and marketing strategies.

  • Sweet Shop Gearhart
    • Gearhart, Oregon
    • Owner
      • Oct 2016 - Oct 2021

      Founded award-winning Specialty Food and Wine Shop with an emphasis on local hand-made items, organic foods and new and upcoming companies and trends Developed and executed menus and recipes that became staples and sought after - often a line down the block Built strong brand recognition, created advertising, marketing and social media which drove increased year over year sales Garnered local awards, successfully navigated pandemic, received multiple offers for business and sold in Fall 2021 Managed as many as 14 employees at a time, dozens of vendors, purchasing, inventory management Routinely hosted events for upwards of 100 people Show less

    • United States
    • Software Development
    • 1 - 100 Employee
    • Head of Communications
      • Jan 2016 - Jun 2016

      Public relations and communications for cloud-based accounting and ERP solutions start up Public relations and communications for cloud-based accounting and ERP solutions start up

  • Freelance
    • Portland, Oregon Area
    • Public Relations
      • 2009 - Dec 2015

      Public relations, marketing and consulting for clients from Fortune 500 to Start Up in variety of industries including: health care, financial services, building products and technology Crisis management and social media planning and implementation Pro bono work for domestic violence survivors, victims and organizations Public relations, marketing and consulting for clients from Fortune 500 to Start Up in variety of industries including: health care, financial services, building products and technology Crisis management and social media planning and implementation Pro bono work for domestic violence survivors, victims and organizations

    • United Kingdom
    • Software Development
    • 700 & Above Employee
    • Senior Public Relations Manager
      • Feb 2006 - Mar 2009

      Developed and executed strategy to promote Sage Software brand, sustain awareness and establish thought leadership in targeted markets for the Construction and Real Estate portfolio of products Built and managed PR budget, consistently bringing in events and projects on-time and under-budget Worked with c-level executives to improve internal and external communications, including developing media training that was rolled out over all North American units Developed PR strategies prior to acquisitions and re-organizations Increased placements 100% in targeted B2B and trade publications Winner of multiple marketing awards in high profile trade publications Managed outside agency and budgets Show less

    • United States
    • Advertising Services
    • 100 - 200 Employee
    • Account Manager/ Media Relations Specialist
      • 2004 - 2006

      Developed and implemented PR plans and budgets for manufacturing, child care and food industry clients including: Freightliner LLC, Owens Corning, Knowledge Learning, Louisiana Pacific and more. Media relations, content development, media event organizing, media training and crisis communication Negotiated and managed $1.5 million in product placement for Owens Corning on "Extreme Makeover: Home Edition," television show drawing 15 million+ viewers Conducted media tours for Subway spokesman generating coverage valued at six times investment Generated content for Louisiana Pacific yielding 56 newspaper placements with targeted circulation of more than 1 million, valued at $50,000+ Show less

    • United States
    • Real Estate
    • 500 - 600 Employee
    • Realtor
      • 1996 - 2000

      Built strong referral business via commitment to customer service and results-based marketing strategies Sold $4 million+ annually, Million Dollar Club of Portland Built strong referral business via commitment to customer service and results-based marketing strategies Sold $4 million+ annually, Million Dollar Club of Portland

    • Newspaper Publishing
    • 1 - 100 Employee
    • Editor
      • Aug 1990 - Nov 1995

      Managed 35 reporters, in nine bureaus across three counties for 89,000+ circulation daily paper in New York. Directly supervised 8 reporters and 2 editorial assistants Assigned coverage for news and supervised daily publishing of five editions, helping determine page one news and headlines Restructured city desk and created streamlined reporting practices to improve accountability, changes resulted in reduced cycle time, improved deadline compliance and fewer corrections Appointed training coordinator for 75+ newsroom employees ( Members of Communication Workers Of America - Union), wrote staff training manual and selected to participate in Dow Jones management training program Coordinated election coverage Started as general assignment reporter, other beats included government, crime and education Show less

    • Reporter
      • 1989 - 1990

      Education writer, covering 37 public schools and two colleges. Duties included coverage of breaking news, crime, government affairs, features, analysis and editing a school page Education writer, covering 37 public schools and two colleges. Duties included coverage of breaking news, crime, government affairs, features, analysis and editing a school page

Education

  • Northwestern University
    BS, Journalism
    1985 - 1989

Community

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