Experience

James Perse Enterprises

• Retail Apparel and Fashion
• 100 - 200 Employee

• Sales & Malibu Events Coordinator

  • May 2022 - Present

  Responsible for James Perse Malibu Lumberyard and James Perse Malibu Home events and in store activations. Responsible for James Perse Malibu Lumberyard and James Perse Malibu Home events and in store activations.



Veronica Beard

• United States
• Retail Apparel and Fashion
• 200 - 300 Employee

• Specialist for Partnerships, In-Store activations and events, Client sales and consignments

  • Nov 2020 - Present

  Responsible for identifying and facilitating new third party partnerships with charity foundations and new luxury brands for in-store activations with a focus on growing brand awareness and new client capture for Veronica Beard, third party vendors and charity foundation. *In-Store activation events include- * Short & Suite jewelry * Soleil Sunwear benefiting Children's Hospital LA * Kelly Styne Art benefiting Present Now Foundation * GOLDFADEN MD skincare Responsible for identifying and facilitating new third party partnerships with charity foundations and new luxury brands for in-store activations with a focus on growing brand awareness and new client capture for Veronica Beard, third party vendors and charity foundation. *In-Store activation events include- * Short & Suite jewelry * Soleil Sunwear benefiting Children's Hospital LA * Kelly Styne Art benefiting Present Now Foundation * GOLDFADEN MD skincare



the westside

• Retail
• 1 - 100 Employee

• Specialist for Partnerships, In-Store events, Studio Relations, VIP sales and Key holder

  • Jun 2018 - Nov 2020



TLC Creative Marketing Concepts

• Los Angeles, CA

• President

  • Apr 2008 - Jun 2018

  Marketing and Public Relations consultant. Specializing in Partnerships, brand development and brand awareness within Film, Television, Music, Fashion, Beauty and Culinary industries. Producing special events for product launches, partnerships as well as product placement via celebrities, film, television and professional athletes. Marketing and Public Relations consultant. Specializing in Partnerships, brand development and brand awareness within Film, Television, Music, Fashion, Beauty and Culinary industries. Producing special events for product launches, partnerships as well as product placement via celebrities, film, television and professional athletes.



Theory

• Los Angeles, CA

• Specialist for Partnerships, In-Store events, VIP sales and Key Holder

  • Sep 2017 - Mar 2018

  Responsible for creating and producing 3-4 in-store events per month. Soliciting non-profit organizations that align with Theory brand. Identifying and facilitating new partnership collaborations with luxury brands in the community. *Partnership collaborations include - * The Grey Foundation * Tower Cancer Research * Tesla partnership with Theory for Earth Day Responsible for creating and producing 3-4 in-store events per month. Soliciting non-profit organizations that align with Theory brand. Identifying and facilitating new partnership collaborations with luxury brands in the community. *Partnership collaborations include - * The Grey Foundation * Tower Cancer Research * Tesla partnership with Theory for Earth Day



HELMUT LANG

• Los Angeles, CA

• West Coast Specialist for Partnerships, Events, Studio Relations, VIP Sales and Key Holder

  • 2014 - 2017

  Develop and facilitate new relationships, placing product with high-profile celebrities and professional athletes. Oversee, maintain and procure product placement opportunities and sales with feature films, television and Red Carpet events to elevate brand awareness. Responsible for identifying and outreach to luxury brands for potential partnership that align with the Helmut Lang brand. Develop and facilitate new relationships, placing product with high-profile celebrities and professional athletes. Oversee, maintain and procure product placement opportunities and sales with feature films, television and Red Carpet events to elevate brand awareness. Responsible for identifying and outreach to luxury brands for potential partnership that align with the Helmut Lang brand.



Satine Boutiques

• West Hollywood, Venice and Manhattan Beach stores

• In-House Public Relations/Marketing and VIP sales

  • 2012 - 2013

  Responsible for developing and facilitating new VIP clientele relations in Venice store. Oversaw the opening of the Manhattan Beach Pop-Up store. Produced Satine Pop-Up store model, including set-up operations and training of sales associates. Built brand awareness and developed business models for Satine stores expansion. Responsible for developing and facilitating new VIP clientele relations in Venice store. Oversaw the opening of the Manhattan Beach Pop-Up store. Produced Satine Pop-Up store model, including set-up operations and training of sales associates. Built brand awareness and developed business models for Satine stores expansion.



UNA/Aude

• Director of Public Relations

  • 2006 - 2007

  - Managed all aspects of PR and marketing for Aude Knits and UNA Boutiques in the Westfield Century City Mall, Manhattan Beach Village and Westfield Topanga Mall. - Conceived and produced all in store promotions to increase in store traffic and sales. - Managed all aspects of PR and marketing for Aude Knits and UNA Boutiques in the Westfield Century City Mall, Manhattan Beach Village and Westfield Topanga Mall. - Conceived and produced all in store promotions to increase in store traffic and sales.



James Perse Enterprises

• Retail Apparel and Fashion
• 100 - 200 Employee

• Director of Public Relations

  • Feb 2002 - Sep 2006

  Brand development, free standing store traffic growth. Developed brand strategy with cross promotional corporations. Facilitated and generated talent relationships which identified brand. Produced 5 free standing store launch opening parties. Brand development, free standing store traffic growth. Developed brand strategy with cross promotional corporations. Facilitated and generated talent relationships which identified brand. Produced 5 free standing store launch opening parties.



Passion Films

• President of Production

  • Oct 1999 - Nov 2001

  • Oversaw all production and development of feature film projects • Identified and optioned property, developed script, attached talent • Secured independent financing for film projects; which resulted in the production of the feature film Good Advice. Directed by Steve Rash and starred Charlie Sheen and Denise Richards • Cultivated industry relationships with studios, agents and talent • Oversaw all production and development of feature film projects • Identified and optioned property, developed script, attached talent • Secured independent financing for film projects; which resulted in the production of the feature film Good Advice. Directed by Steve Rash and starred Charlie Sheen and Denise Richards • Cultivated industry relationships with studios, agents and talent



Martin Bregman Productions

• VP of Development

  • 1989 - 1992