Experience

Fanfare Co.

• United States
• Technology, Information and Media
• 1 - 100 Employee

• CEO, Co-Founder

  • Jan 2023 - Present

  Fanfare is a rapidly scaling marketing technology company. With exceptional tools and technology standards, we disrupt the current brand-fan connection. As a tech company also staffed by creatives, we bring bold ideas to all the brands we work with through tools we own and operate. We exist to unlock powerful consumer interactions with the brands they love. Fanfare is a rapidly scaling marketing technology company. With exceptional tools and technology standards, we disrupt the current brand-fan connection. As a tech company also staffed by creatives, we bring bold ideas to all the brands we work with through tools we own and operate. We exist to unlock powerful consumer interactions with the brands they love.



T2 Content Ventures

• Technology, Information and Media

• Founder, CEO

  • Apr 2016 - Present

  Revenue generation through the evolution of new content, business models, technologies, and commercial partnerships. Strong focus on direct to consumer delivery of film, tv, games, sports, and brand/promotional content. Building engaging content and platforms for now (all media) and the future -- using AI, XR, realtime 3D, blockchain, and DAG technologies. Current: - Founder, CEO, Fanfare: Creating the best digital/virtual fan experiences for brands, sports, cities, and events around the world. - Co-Founder, Co-CEO, OkeyDoky: Original play-to-learn games metaverse platform. Previous: • Consulting CEO to two content platforms in mind-body and sports verticals. - Built Amazon Glow, an AR-driven consumer product that delivers a connected games, video, and book experience. - Built strategy for Xsolla games payment platform to partner with Hollywood and sports talent. General: • Create new revenue streams for existing brands, IP, stars, and athletes. • Create long-term strategy for new companies, existing companies moving into new verticals. and new IP for linear and digital content and game companies. • Build and manage global teams and pipelines. • Deep experience licensing and building: linear and digital content, legacy and future media, consumer products. • Expert in international content: factual & fiction, audio & video, animation & live action, games. • Strong understanding of worldwide digital content licensing, production, and distribution. Also to apps and platforms. • Build apps and platforms. • Effectively manage people and projects in multiple markets all over the world. Show less



Techstars

• Venture Capital and Private Equity Principals
• 500 - 600 Employee

• Advisor

  • Oct 2021 - Present



Binj

• United States
• Technology, Information and Media
• 1 - 100 Employee

• Advisor

  • Jan 2022 - Present



Amazon

• United States
• Software Development
• 700 & Above Employee

• Producer and Content Consultant

  • Jun 2021 - Jul 2022

  As part of an Amazon Grand Challenge team, I helped build Amazon Glow, an exciting, new-to-world, projector-based, augmented reality product for connecting around content. Significant content collaborations with Disney, Sesame Workshop and more. Working with a team of engineers, designers, and creators to meet ambitious delivery schedules and manage risks. Responsible for content strategy, hiring studios and game developers, developing games, animated storybooks, and other content, curating video offering, while delivering quality, on-time. Goal is to create the content and technology to make a lasting, positive impact on kids' lives by engaging them with content and the caring adults in their lives-- family, teachers, tutors, therapists-- anywhere, anytime, regardless of the distance between them. Show less



Tracey Trench Productions

• United States
• Entertainment Providers

• Founder

  • Aug 2007 - Jul 2022

  • Entertainment development, production, and consulting. • Develop film, television, digital, theatre, live events projects with the top brands and creators in the world. Select credits below. • Oversight of Russo Brothers' (Avengers: End Game, Avengers: Infinity War, Captain America: Civil War, Captain America: Winter Soldier) China projects. • Adept at finding the best talent and the most reliable, solvent financing and distribution partners to collaborate with and bring projects to life. • Guide businesses and projects through development, production, marketing, and distribution to make great content and ancillary products for worldwide audiences. Show less



Xsolla

• United States
• Computer Games
• 500 - 600 Employee

• Consultant

  • Mar 2021 - Feb 2022

  Brought in by founder/CEO of multi-billion dollar games payments platform to build a bridge between the games economy (est. $183B in 2021) and legacy entertainment (est. $100B in 2021). Working with engineers, strategy, acquisitions and creative teams to leverage Xsolla's technology, funding and 3,500 global game relationships to bring direct-to-consumer opportunities to sports and entertainment talent and IP. Brought in by founder/CEO of multi-billion dollar games payments platform to build a bridge between the games economy (est. $183B in 2021) and legacy entertainment (est. $100B in 2021). Working with engineers, strategy, acquisitions and creative teams to leverage Xsolla's technology, funding and 3,500 global game relationships to bring direct-to-consumer opportunities to sports and entertainment talent and IP.



Legendary Disciplines

• Wellness and Fitness Services
• 1 - 100 Employee

• Consulting CEO

  • Jun 2020 - Jun 2021

  Interim/Consulting CEO to former professional athletes' start-up video and audio content platform in the wellness space. Create financial model and business plan. 200 episodes/classes produced on COVID-safe sets. Released two free meditation albums with Grammy-nominated artists. Audio visualizations with professional athletes. Create app platform production requirements and coordinate with app developer. Investor pitches. Interim/Consulting CEO to former professional athletes' start-up video and audio content platform in the wellness space. Create financial model and business plan. 200 episodes/classes produced on COVID-safe sets. Released two free meditation albums with Grammy-nominated artists. Audio visualizations with professional athletes. Create app platform production requirements and coordinate with app developer. Investor pitches.



Discovery Inc

• United States
• Entertainment
• 700 & Above Employee

• China/Greater Asia Venture

  • Jan 2019 - Jan 2021

  Worked across strategy, product, marketing, and creative teams. Senior consultant and producer for app build, content production and strategy. Created 180 episodes with a combination of live action and animation for new direct to consumer Discovery STEM venture which includes a monthly activity box mailed to the home, consumer products and location based entertainment. Established creative team in Los Angeles, and production pipeline in China.

• Head Of Content, Digital Ventures

  • Sep 2017 - Aug 2020

  • Across video, games, books and activities for new Discovery digital venture launched May 2018 in the Philippines, Singapore and South Africa. Expanded to LATAM in 2019.• Senior leadership of small team that built and launched watch & play app in five months. • Created content strategy and original short-form shows, starring international influencers.• Re-purposed Discovery, Science, Animal Planet, legacy Scripps libraries with added animation.• Reached #1 in app stores in beta markets of the Philippines and Singapore. Show less



AGBO

• United States
• Entertainment Providers
• 1 - 100 Employee

• Development and Production, China

  • Oct 2016 - Jan 2018

  Coordinated Russo Brothers' (Avengers: Endgame, Avengers: Infinity War, Captain America: Civil War) China business. Coordinated Russo Brothers' (Avengers: Endgame, Avengers: Infinity War, Captain America: Civil War) China business.



Pearl Studio 东方梦工厂

• China
• Entertainment Providers
• 1 - 100 Employee

• Head of Creative Development

  • Aug 2013 - Jan 2015

  • Dreamworks Animation's Shanghai studio Head of Development of Animated and Live Action Film and Television. Formerly known as Oriental Dreamworks, a joint venture between Dreamworks Animation and three Chinese equity firms. • Kung Fu Panda 3, How to Train Your Dragon TV series. • Sourced stories, characters and other IP from all over Asia. Evaluated companies in film, television, digital, games, music, toys for partnership and acquisition opportunities. Hired and trained development staff. • Evaluated Chinese digital entertainment market and developed a multi-channel network (MCN) similar to Funny Or Die in Beijing. • Kids & Family content, as well as millennial comedy shows. Show less



DreamWorks Animation

• United States
• Animation and Post-production
• 700 & Above Employee

• Creative and Business Development

  • Apr 2012 - Aug 2013

  Provided research, contacts, strategy and business development during negotiations to form Oriental Dreamworks (Pearl Studio.) Provided research, contacts, strategy and business development during negotiations to form Oriental Dreamworks (Pearl Studio.)



A+E Networks

• United States
• Entertainment Providers
• 700 & Above Employee

• Co-Creator / Executive Producer of PREACHERS WIVES

  • Jan 2012 - Jan 2013

  • Unscripted series • Unscripted series



NBCUniversal

• United States
• Entertainment Providers
• 700 & Above Employee

• Creator, Executive Producer, THE HEADHUNTRESS Bravo TV

  • Jan 2011 - Nov 2011

  • Unscripted series • Unscripted series



Walter Kerr Theatre, Broadway

• New York City Metropolitan Area

• Lead Producing Team, GREY GARDENS, THE BROADWAY MUSICAL

  • Jul 2005 - Jul 2007

  The musical: GREY GARDENS - The Broadway Musical (2006-2007) Lead Producers Team. Winner of three Tonys. Time Magazine’s #1 Broadway production of the season. The making of: GREY GARDENS - from East Hampton to Broadway (2009) Documentary showing the making of the iconic Maysles brother documentary into a Broadway musical. Executive in Charge of Production; Hamptons Film Festival. Aired on PBS. The musical: GREY GARDENS - The Broadway Musical (2006-2007) Lead Producers Team. Winner of three Tonys. Time Magazine’s #1 Broadway production of the season. The making of: GREY GARDENS - from East Hampton to Broadway (2009) Documentary showing the making of the iconic Maysles brother documentary into a Broadway musical. Executive in Charge of Production; Hamptons Film Festival. Aired on PBS.



MGM

• Entertainment Providers
• 700 & Above Employee

• Executive Producer, THE PINK PANTHER starring Steve Martin

  • Jan 2006 - Dec 2006



The Walt Disney Company

• United States
• Entertainment Providers
• 700 & Above Employee

• Producer HERBIE FULLY LOADED

  • Jan 2005 - Dec 2005



Paramount Pictures

• United States
• Entertainment Providers
• 700 & Above Employee

• Executive Producer, YOURS MINE AND OURS

  • Jan 2005 - Dec 2005

  Paramount/MGM co-production. Paramount/MGM co-production.



20th Century Studios

• United States
• Media Production
• 700 & Above Employee

• Executive Producer, REBOUND

  • Jan 2005 - Dec 2005

• Executive in Charge of Production, CHEAPER BY THE DOZEN starring Steve Martin

  • Jan 2004 - Dec 2004

• Executive in Charge of Production, TAXI starring Jimmy Fallon

  • Jan 2004 - Dec 2004

• Executive Producer, JUST MARRIED starring Ashton Kutcher

  • Jan 2003 - Dec 2003

• Producer, CHASING PAPI starring Sofia Vergara (Modern Family)

  • Jan 2003 - Dec 2003



The Walt Disney Company

• United States
• Entertainment Providers
• 700 & Above Employee

• Executive Producer, FRANK MCKLUSKY

  • Jan 2002 - Dec 2002

• Executive Producer, CORKY ROMANO

  • Jan 2001 - Dec 2001



Warner Bros. Entertainment

• United States
• Entertainment Providers
• 700 & Above Employee

• Producer, SEE SPOT RUN

  • Jan 2001 - Dec 2001



NBCUniversal

• United States
• Entertainment Providers
• 700 & Above Employee

• Executive Producer, HEAD OVER HEELS

  • Jan 2001 - Dec 2001



The Walt Disney Company

• United States
• Entertainment Providers
• 700 & Above Employee

• Producer, I'LL BE HOME FOR CHRISTMAS

  • Jan 1998 - Dec 1998



20th Century Studios

• United States
• Media Production
• 700 & Above Employee

• Producer, EVER AFTER starring Drew Barrymore and Anjelica Huston

  • Jan 1998 - Dec 1998



Sundance Institute

• United States
• Movies and Sound Recording
• 200 - 300 Employee

• Producer, FEAR AND LEARNING AT HOOVER ELEMENTARY

  • Jan 1997 - Dec 1997

  • Winner, Sundance Film Festival Award. Documentary. • Aired on PBS & Sundance Channel • Emmy Award nomination • du-Pont Columbia Award • Rockefeller Foundation’s “ten most important films on American race relations.” • Theatrical release. • Used by professors in more than 500 colleges and universities. • Currently available to stream via Kanopy • Winner, Sundance Film Festival Award. Documentary. • Aired on PBS & Sundance Channel • Emmy Award nomination • du-Pont Columbia Award • Rockefeller Foundation’s “ten most important films on American race relations.” • Theatrical release. • Used by professors in more than 500 colleges and universities. • Currently available to stream via Kanopy



20th Century Studios

• United States
• Media Production
• 700 & Above Employee

• Production and Development Executive

  • Jan 1993 - Jun 1997



Creative Artists Agency

• United States
• Entertainment Providers
• 700 & Above Employee

• Story Department -- Researcher

  • Jun 1992 - Jan 1993