Director

• Jun 2015 - Present

Marketing Mafia is lead by Tracey Siddins who has had over 15 years experience working in media and marketing across private, Governments and non-government sectors. Tracey has a Bachelor Business (Marketing), Masters Business Administration and also is a Member of the Australian Marketing Institute.Tracey not only has expert marketing and business knowledge, she is also a graphic and web designer with a keen interest in social media and digital marketing solutions. Specialising in the development and delivery of Integrated Marketing and Communications, Tracey aims to bring both traditional and digital marketing methods together to deliver more cost effective and powerful results for businesses she advises.

Director

• Sep 2019 - Present

GALA Gallery is a newly established commercial art gallery located in Rockhampton, Central Queensland. It will be one of the only commercial gallery spaces outside of South East Queensland. Gallery Director, Tracey Siddins, is an active member of the Rockhampton Art Gallery Philanthropy Board, President of the Friends of the Rockhampton Art Gallery and also a Marketing Professional that owns and operates the marketing firm, Marketing Mafia. Tracey’s passion for contemporary art, design, marketing and business creates the perfect platform for GALA Gallery in providing specialist advice to both art buyers and the artists the gallery represents.

Marketing and Communications Manager

• Oct 2012 - Jun 2015

Provide advice and assistance to Managers, Directors, CEO and the CQML Board on all marketing, public relations and stakeholder engagement activities across the organisation.Recommend, plan and deliver an integrated marketing communications strategy that enhances brand equity and assists CQML in achieving its strategic objectives. Plan, develop, implement and measure CQML's marketing, communications and public relations activities, both external and internal, delivering measurable projects and campaigns on time, within budget and to a consistently high quality.Plan, develop, measure and manage the CQML website and other online media channels including twitter, facebook, instagram, mailchimp and youtube.Specifically devise innovative strategies and campaigns to support programs, in order to generate positive outcomes in primary healthcare within the Central Queensland region. Develop and implement specific collateral to support sales, marketing, brand development, communications and public relations activities.Coordinate and manage activity at both a strategic and tactical level within all departments at CQML in order to ensure marketing and communications ideas and opportunities are maximised.Coordinate the development and implementation of a stakeholder engagement strategy. Work closely with Managers and Directors to understand opportunities for stakeholder engagement arising from activities which are planned or underway or being translated.Develop and implement strategies for working with stakeholders to establish and maintain relationships between these stakeholders and CQML.

Senior Project Officer (Consumer and Community Engagement/HHS Transition)

• Jan 2012 - Feb 2013

Development and implementation of the Central Queensland Hospital and Health Service's (CQHHS) Consumer and Community Engagement Strategy, Integrated Strategic Communications and Marketing Plan and providing advice and assistance throughout the transition process of the CQHHS. Development and implementation of the Central Queensland Hospital and Health Service's (CQHHS) Consumer and Community Engagement Strategy, Integrated Strategic Communications and Marketing Plan and providing advice and assistance throughout the transition process of the CQHHS.

Event & Recruitment Development Advisor

• Jul 2009 - Jan 2013

Develop and implement effective, creative and professional recruitment, communications and corporate identity strategies to promote and position the Central Queensland Hospital and Health Service, nationally and internationally, to prospective employees. Promoting the Rockhampton Region to attract specialist doctors to live and work in the area. Facilitate promotional opportunities and events to maximise the Central Queensland Hospital and Health Service’s image across the community and to prospective employees. Develop, facilitate and promote a coordinated program of District events in consultation with stakeholders, ensuring associated approvals and compliance requirements are met.Act as website architect for the District’s external webpage and oversee and facilitate the maintenance of the District’s intranet webpage, ensuring that content remains accurate, is in keeping with the District’s image and is policy compliant. Foster relationships with universities, schools and external stakeholders to assist in the early identification of potential employees for the Central Queensland Hospital and Health Service. Continuously build and maintain professional relationships that ensure the Central Queensland Hospital and Health Service presents a positive image to internal and external stakeholders. Develop and participate in on-boarding initiatives to assist new employees transition to the region and to the Central Queensland Hospital and Health Service. Provide strategic direction for the health service’s Workforce Engagement activities.

Senior Sales Executive

• Jul 2006 - Jul 2009

Advertising Sales Executive

• Jan 2005 - Jul 2006