Experience

Hydrostasis, Inc.

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Go to Market Strategy Consultant

  • Jun 2019 - Present

  Hydrostasis has developed a personalized, continuous hydration monitor that can notify users before symptoms of dehydration or over-hydration arise. We are utilizing leading technology and scientific methodologies in our solution to help users measure their continuous hydration levels. We aim to establish continuous hydration monitoring as a standard of care in healthcare and sports. Hydrostasis has developed a personalized, continuous hydration monitor that can notify users before symptoms of dehydration or over-hydration arise. We are utilizing leading technology and scientific methodologies in our solution to help users measure their continuous hydration levels. We aim to establish continuous hydration monitoring as a standard of care in healthcare and sports.



San Diego Tech Hub

• United States
• Philanthropic Fundraising Services
• 1 - 100 Employee

• Founding Member - volunteer

  • Feb 2019 - Present

  San Diego Tech Hub San Diego Tech Hub represents a movement aimed at changing the perception of the San Diego tech ecosystem. Our focus is to be a conduit for change connecting businesses, organizations, and individuals, leveraging their resources and talents to build a stronger San Diego tech community through collaboration. San Diego Tech Hub is a fantastic community to connect people together for the greater good while growing the San Diego tech community (through education, talent, innovation, inclusion, community) for the place this community calls home. Show less



DivX, LLC

• United States
• Software Development
• 1 - 100 Employee

• VP Business Strategy and Operations

  • Jun 2004 - Nov 2018

  NeuLion sold the DivX business in Feb 2018.DivX offers popular consumer video software solutions and B2B digital video solutions for content providers, consumer electronics and mobile market, and OTT video streaming solution for In-flight entertainment market and content providers.Selected to oversee migration of DivX business and assets out of NeuLion to DivX. Managed DivX global sales team to drive customer license renewals and managed Marketing team for DivX B2C and B2B products. Managed marketing team; and consumer and partner support teams in San Diego and South Korea. Worked with management and development team on developing new product strategy.• Developed 2018/2019 revenue forecast, sales management, pricing approvals, compliance audit and analysis, migration of marketing assets and web site. Managed contractor for migration of DivX Salesforce.com CRM.• Provided competitive product/market landscape analysis to support new business strategy; identified market opportunities for streaming video and analysis of current product use metrics and trends.• Managed sales team and oversaw several accounts directly to close 20+ customer license renewals, generating +15% over annual revenue forecast.• Executed cost reduction and business operation efficiency initiative within a six-month deadline with team completing evaluation, selection and migration of all data for a new customer support tool. • Completed marketing operational efficiency and cost reduction initiative with successful cross-functional team evaluation, selection and migration of +7M email list and campaign data, meeting a nine-month deadline. Show less

• Vice President Product Marketing

  • Mar 2014 - Jan 2015

  Selected to lead product marketing team for multiple DivX B2C & B2B services and product lines and business units. Managed team of direct reports to execute successful product launches and revenue growth initiatives and helping them improve skills.• Oversaw product GTM, strategy, product positioning, business model, segment market analysis, competitive analysis, value proposition, pricing, messaging and sales tools (web content, sales one-sheets, sales presentations, demos) for new products across multiple DivX business units.• Managed successful launch of new DivX video streaming solution into the airline and In-flight Entertainment market; generated +$1M incremental revenue in year 1, and 2 new closed customer licenses. Developed go-to-market plan and market segment analysis to identify target customers, supply chain partners and sales tools. • Managed new program that generated +$1M in the first year. Launched and executed successful new IP licensing program for DivX business. Completed extensive target market segment and product analysis for mobile apps marketing and using DivX video technology. Developed sales materials & pricing.• Led successful launch of new DivX OmniView OTT video streaming service targeted to global content providers, operators, device manufacturers. Generated +300 leads and +100 product demo meetings for large launch event in Europe. Signed two new customer licenses in the first year and generated incremental revenue.• Completed new packaging and launched new add-on product and bundle based on customer feedback, revenue analysis and new pricing with a/b testing for new consumer software offerings. Increased revenue by +200% in four quarters.• Developed strategy and rollout for new DivX consumer product offering for streaming video sharing focusing on privacy, high quality video and multi-screen 4K-Ultra HD resolution across web, mobile app and 4K smart TVs.• Collaborated with corporate marketing on outreach and PR strategy Show less

• Director of Product Marketing

  • Mar 2009 - Jan 2011

  Managed product Go-to-Market and execution for multiple DivX product lines. Defined product positioning, value-proposition, content and messaging, launch strategy and objectives. Presented at customer meetings, company and sales events and industry tradeshows/events.• Developed product segment B2B sales tools. Executed demand generation strategy and campaigns to drive WW brand, product adoption to target markets. Provided quarterly business segment metrics updates and trends to board and earnings calls.• Led execution of programs to drive adoption and collaboration with developers and content creator community in the digital media space. Completed market segment and data analysis to expand global adoption across multiple target product segments.• Developed 3-year business plan including revenue planning, market analysis, market sizing, Go-to-Market, worldwide channel and partner marketing programs, messaging, sales tools, PR, training events, collateral and budget for all DivX product segments including consumer electronics, software and content product lines.• Drove incremental revenue from mobile market initiative to estimated $7-$10M over the first 2 years and successful launches with the top Global mobile device brands, other target mobile product segments and mobile supply chain partners by executing effective Go-to-market strategy. Show less

• Senior Product Marketing Manager

  • 2006 - Mar 2009

• Senior Marketing Manager

  • Jun 2004 - 2006



NeuLion (acquired DivX)

• San Diego, CA

• Vice President Strategic Initiatives

  • Jan 2015 - Feb 2018

  DivX was acquired by NeuLion, Inc, the leading provider of OTT (SaaS-based) streaming video services for major brands such as the NBA, NFL, UFC, Pac-12 and Sundance. Worked with cross-functional teams to launch world’s first to market OTT 4K live video streaming offering to tier 1 live sports brands/content owners and 4K TV OEMs. Developed business model and pricing for new products. • Identified target market, market sizing and developed sales tools and demos for sales teams. • Managed sales team quarterly renewals and all licensing deal review and approval. Developed and rolled out sales commission plans for two business units to incentivize revenue growth. • Completed segment market analysis for SAM/TAM size and target customers and pricing to support launch of world first SaaS-based 4K Live Video Streaming service, generating new license agreement wins with global CE brands and drove multi-million $ in revenue. • Developed and launched new and updated pricing guides and approval process for two different segments for complex live video streaming SaaS-based platform. Worked with product management and sales to add new services pricing. Achieved executive approval and trained sales. • Wrote joint press releases to message new customer license deals and new product adoption. Show less



Rovi Corporation (now TiVo) (Acquired DivX)

• Senior Director Product Marketing

  • Jun 2013 - Mar 2014

• Director Market Strategy and Pricing

  • Jan 2011 - Jun 2013

  Managed market research and product pricing for multiple business units and products/services. Provided market intelligence to support all new product rollouts and managed company-wide product pricing. Developed business models for new product initiatives, pricing and financial analysis for products acquired by the company. Coached a team of local and remote direct reports by helping them grow their skills and support and grow the Rovi product lines.• Built and managed new centralized pricing function and team for multiple company business units selling multiple products and services. Developed new defined process for new pricing and pricing approvals, pricing updates process within a six-month timeline and realized organizational efficiencies for pricing, process and approvals. • Managed team for global, company-wide market research portal and service ($1.1M+ budget). Centralized research assets from corporate acquisition within target of six-month timeline to provide user-friendly cross-company access and internal communications of market research data to cross-functional teams.• Worked with IP team to analyze and develop pricing and business models taking into account competitive pricing landscape and company IP requirements. • Completed product pricing guidelines and process for SaaS-based streaming video platform business acquired by parent company, that previously had no formalized pricing. Worked with cross-functional teams in legal, finance, sales and product to develop and formalize pricing and process. Presented new pricing and got executive approval.• Presented at customer meetings, company and sales events and industry events. • Developed & managed pricing metrics and dashboards for ASP tracking, regional pricing and competitive pricing.• Worked with Sales and Finance teams on key account specific pricing & deal analysis, strategy and execution• Coached a team of direct reports by helping them grow their skills and support & grow the business Show less



Intel Corporation

• United States
• Semiconductor Manufacturing
• 700 & Above Employee

• Marketing Programs Manager/Customer Marketing Specialist/Product Marketing Specialist

  • Sep 1999 - Feb 2003



PulsePoint Communications

• Santa Barbara, California Area

• Product Marketing Specialist

  • 1998 - 1999