Experience

Arbor Hospice

• Ann Arbor, Michigan, United States

• Director, Marketing & Communications

  • Jan 2016 - Present

  Expanded existing Hospice of Michigan upon the acquisition of Arbor Hospice in January 2016. Expanded existing Hospice of Michigan upon the acquisition of Arbor Hospice in January 2016.



Hospice of Michigan

• Greater Detroit Area

• Director of Marketing and Communications

  • Jun 2013 - Present

  Led research-based corporate rebranding effort. Directed renovation of website and sales/marketing materials in support of the organization's mission, vision and values. Develop and recommend strategic marketing/communication efforts for parent company and Hospice of Michigan Foundation. Write, edit and/or consult on all internal and external communication, including development and other outreach messaging. Streamlined communications processes and templates across disciplines to reduce costs and ensure consistent look and messaging. Launched HOM's first digital marketing efforts, generating referrals/enrollment revenue exceeding cost of media investment. Show less



Tracey K Pierce Custom Menus

• Owner

  • Jun 2002 - Mar 2009

  Develop custom menus and plan events for a vast array of clients. Develop custom menus and plan events for a vast array of clients.



Conde Nast Publishing

• Troy, MI

• BRIDE'S Magazine, Detroit Sales Manager

  • Jul 1999 - May 2002

  Automotive and Endemic Ad Sales Automotive and Endemic Ad Sales



Time Inc.

• Bloomfield Hills, MI

• LIFE Magazine, Detroit Sales Manager

  • Oct 1997 - Jul 1999

  Automotive Ad Sales Automotive Ad Sales



C-E Communications

• Warren, MI

• VP, Sr. Account Supervisor

  • Nov 1991 - Oct 1997

  General Motors: Florida Marketing Initiative - Regional efforts, including Hispanic Marketing Events, designed to stem market share losses in key South Florida market. Technical Education Program - Build awareness and participation in pioneering distance learning program available to GM's Engineering community. 1986 Olympic Approval Manager - Managed logo standards submissions from all agencies and divisions to USOC and ACOG. New Business Development Manager - Helped launch new business prospecting program for C-E Communications. Sara Lee Food Products Marketing Communications - Designed and managed promotions for Hygrade Meat Products and Bil-Mar Foods divisions. Show less



W.B. Doner

• Southfield, MI

• Account Supervisor

  • May 1989 - Nov 1991

  Iams Pet Foods, Herman's Sporting Goods, 7-11 Stores Iams Pet Foods, Herman's Sporting Goods, 7-11 Stores



Campbell-Ewald

• Warren, MI

• Assistant Account Executuve

  • Sep 1986 - May 1989

  GMAC - Launched "GM SmartLease" - first major automotive lease program. GMSPO - International parts division Media Research Analyst GMAC - Launched "GM SmartLease" - first major automotive lease program. GMSPO - International parts division Media Research Analyst



Barkley & Evergreen

• Shawnee Mission, KS

• Account Executive

  • Jun 1985 - Aug 1986

  Dayco Belts & Hoses Wagner Brake Products Dayco Belts & Hoses Wagner Brake Products



D'Arcy, McManus & Masius Advertising

• New York, NY

• Assistant Account Executive

  • Jul 1984 - May 1985

  JCPenney Catalog Edison Electric Institute New Business Production Coordinator JCPenney Catalog Edison Electric Institute New Business Production Coordinator