Experience

Surfers Paradise Surf Life Saving Club

• Australia
• Public Safety
• 1 - 100 Employee

• Marketing Manager

  • Oct 2020 - Present



Infinite Global Communications

• Spain

• Managing Director

  • Mar 2019 - Present



Trakalarm

• Australia
• Consumer Electronics

• Global Marketing Manager

  • Mar 2019 - May 2020

  • Established the brand communication.• Set up all social channels and executed strategic posts to cover all key market segments.• Executed paid social media campaigns to grow our audience, nationally and internationally.• Developed unique photo and video content, using various video creation programs such as Biteable and iMovie and coordinated our first corporate video shoot which I presented and sourced talent. • Worked with international partners and staff globally, on various components of brand creation, such as the website.• Designed and worked with our USA partner to devise a crowdfunding campaign page, video and relevant crime statistics. • Created the launch marketing plan covering an incremental roll out to multiple global markets.• Sourced staff to work with on various elements of the local area marketing plan.• Devised the first story angles for Australian media and sourced international list of media targets. The first story ran throughout the News Corp network.• Advised management on key areas of brand design and management and marketing and communication initiatives for this FMCG product.



Metricon

• Australia
• Construction
• 700 & Above Employee

• Communications Specialist

  • Aug 2018 - Mar 2019

  At Metricon, I managed the internal and external communications for Queensland and New South Wales via strategic online direct marketing and consumer and industry media relations. I devised communication schedules for each state and executed strategies for media campaigns, positive media relations, media requests and publicity, event publicity, social media, eDMs, editorials and internal staff announcements, speech writing, brochure copy and web content. PR results averaged $10K+ per month. At Metricon, I managed the internal and external communications for Queensland and New South Wales via strategic online direct marketing and consumer and industry media relations. I devised communication schedules for each state and executed strategies for media campaigns, positive media relations, media requests and publicity, event publicity, social media, eDMs, editorials and internal staff announcements, speech writing, brochure copy and web content. PR results averaged $10K+ per month.



City of Gold Coast/2018 Commonwealth Games unit

• Public Relations Officer

  • Oct 2017 - Apr 2018

  I was hand selected to work on the 2018 Commonwealth Games promoting the City of the Gold Coast and the legacy from the Games. This was one of the most exciting projects I have ever been involved in and worked in a collaborative team environment to achieve. My KPI was $12 million but my ROI was $25 million in publicity results for the city, working with key stakeholders including HOTA, Griffith University's Institute of Glycomics and other business and technology projects. I was hand selected to work on the 2018 Commonwealth Games promoting the City of the Gold Coast and the legacy from the Games. This was one of the most exciting projects I have ever been involved in and worked in a collaborative team environment to achieve. My KPI was $12 million but my ROI was $25 million in publicity results for the city, working with key stakeholders including HOTA, Griffith University's Institute of Glycomics and other business and technology projects.



Infinity PR

• Poland
• Public Relations and Communications Services

• Managing Director

  • Jan 2005 - Dec 2016

  Infinity Public Relations is one of South East Queensland's most established boutique PR agencies. Our company specialises in a variety of industries ensuring your business enjoys a high profile. We work with property developers, hotels and boutique apartment complexes, retail fashion and the biofuels industry.Our favourite genre to work in is the exciting travel industry. Our clients have included Crown Towers Resort, the Gold Coast International Hotel, S8 Resorts (now Mantra), Aspire Hotels and Resorts, and the Freshwater and Swell Resorts. We also work with boutique tourism providers such as Chermside Apartments and the Bungunyah Manor Resort at Tamborine Mountain.Services offered include -Media StrategiesMedia LiasionMedia training Speech writingEvent design and managementCopywriting - online and offlineReputation managementCrisis management



The Sunday Mail

• Newspaper Publishing
• 1 - 100 Employee

• News Journalist

  • Apr 1999 - Oct 2005

  News journalist and columnist News journalist and columnist



Directions Media

• United States
• Book and Periodical Publishing

• General Manager

  • Jun 2003 - Mar 2005

  As the General Manager, my duties included mentoring and motivating staff to achieve great results for clients. I also was a key liaison with clients to augment business development. As the General Manager, my duties included mentoring and motivating staff to achieve great results for clients. I also was a key liaison with clients to augment business development.



Public Relations Corporation

• Japan
• Public Relations and Communications Services
• 1 - 100 Employee

• Manager

  • Jun 1997 - Feb 2003



Louise Carroll Publicity

• Senior Account Manager

  • Jul 1993 - Oct 1998

  Senior Account Manager responsible for strategising and executing all corporate accounts for the business. Senior Account Manager responsible for strategising and executing all corporate accounts for the business.



channel 10 news

• Broadcast Media Production and Distribution
• 1 - 100 Employee

• On-camera news journalist

  • Aug 1988 - Dec 1990