Experience

Environics Analytics

• Canada
• Advertising Services
• 200 - 300 Employee

• Group Sales Director

  • Sep 2016 - Present

  Atlanta, Georgia, United States USA retail expert specializing in providing proprietary data, software, real time mobile and predictive analytics to help retail and eCommerce companies turn data in to marketing, digital and location based insights. • Surpass sales quotas, consistently delivering above targets • 90% renewal and upsell of existing client business • Landed six-figure annual contract and doubled that business in one year, winning vendor of the year • Prospected and closed multiple net new… Show more USA retail expert specializing in providing proprietary data, software, real time mobile and predictive analytics to help retail and eCommerce companies turn data in to marketing, digital and location based insights. • Surpass sales quotas, consistently delivering above targets • 90% renewal and upsell of existing client business • Landed six-figure annual contract and doubled that business in one year, winning vendor of the year • Prospected and closed multiple net new clients delivering marketing, digital and site location solutions Show less



RetailMeNot

• United States
• Online Media
• 100 - 200 Employee

• Senior Director Sales

  • Jul 2015 - Sep 2016

  San Francisco Bay Area • Exceed sales quotas, delivering 30-45% above target on advertising goal through solutions selling • Turned around Teleflora account and landed six-figure contract • Prospected and closed four net new clients in Q1 exceeding In-Store goals by 30% • Inherited client thinking of ending relationship, and up-sold to a six-month contract



Bazaarvoice

• United States
• Software Development
• 700 & Above Employee

• Director, Sales Bazaarvoice Media

  • Mar 2013 - 2015

  San Francisco Bay Area • Achieved 10 -15% increase in conversions for Lenovo and Burt’s Bees paid advertising by targeting active shoppers with relevant banner ads. • Created go-to-market strategy and new revenue stream for Bazaarvoice, directly selling digital media user-generated content including ratings and reviews to CPG, retail, shopper marketing, and brand decision-makers. • Leveraged category and shopper insights in account planning to target key brands and develop strategic digital media… Show more • Achieved 10 -15% increase in conversions for Lenovo and Burt’s Bees paid advertising by targeting active shoppers with relevant banner ads. • Created go-to-market strategy and new revenue stream for Bazaarvoice, directly selling digital media user-generated content including ratings and reviews to CPG, retail, shopper marketing, and brand decision-makers. • Leveraged category and shopper insights in account planning to target key brands and develop strategic digital media recommendations to drive eCommerce and shopper marketing sales. Successfully attained a 10-15% boost in conversions. Show less



Hip Digital Media Inc.

• Advertising Services
• 1 - 100 Employee

• Director, Sales

  • Nov 2011 - Feb 2013

  • Prospected and closed three new clients in first four months delivering $1M in revenue • Pitched and won, under intense pressure, partnership with Kellogg’s Family Rewards Loyalty Program and signed a multi-year deal resulting in $1M • Secured PepsiCo multi-year contract to drive retail and food service sales resulting in double-digit sales growth



DMI Music & Media Solutions

• Advertising Services
• 1 - 100 Employee

• VP Marketing Strategy and New Business Development

  • Jul 2008 - Nov 2011

  • Surpassed all sales records in the history of DMI and achieved 100% customer retention rate • Increased DMI’s revenue with General Mills from $200K to $1.5Million • Sold and delivered 14% sales growth to General Mills shopper marketing team. The program was so successful that it was nominated for the General Mills Champion Award • Ideated and sold omni-channel digital and entertainment solutions to marketing, shopper marketing, digital/social media, eCommerce divisions, resulting… Show more • Surpassed all sales records in the history of DMI and achieved 100% customer retention rate • Increased DMI’s revenue with General Mills from $200K to $1.5Million • Sold and delivered 14% sales growth to General Mills shopper marketing team. The program was so successful that it was nominated for the General Mills Champion Award • Ideated and sold omni-channel digital and entertainment solutions to marketing, shopper marketing, digital/social media, eCommerce divisions, resulting in increased sales and profitability across all client divisions Show less



SUGO

• VP, Account Services & New Business Development

  • Jan 2006 - Jun 2008

  San Francisco, CA Started at SUGO January 2006 as Director and was promoted to VP Marketing and Sales. • Top revenue producer in the company during tenure • Prospected and won business with eight new clients, accounting for over $2M in net new revenue • Sold $300K+ project to American Licorice for a multi-level strategic interactive project



Marketing Drive

• VP, Account Management and New Business

  • 2003 - 2005

  USA Western Region Clients include Kraft, Kellogg’s, Coca-Cola, Visa • Won $10M in new revenue from clients including Kellogg’s, Plantronics, Levi Strauss, Visa • Pitched and won $2M Red Vines integrated promotion, including digital, consumer promotion, event marketing, in-store. Increased Marketing Drive’s sales by 14%, the best results in company history • Led team in strategic ideation and pitch to tier one brands, resulting in increased sales and profits across major client divisions including… Show more Clients include Kraft, Kellogg’s, Coca-Cola, Visa • Won $10M in new revenue from clients including Kellogg’s, Plantronics, Levi Strauss, Visa • Pitched and won $2M Red Vines integrated promotion, including digital, consumer promotion, event marketing, in-store. Increased Marketing Drive’s sales by 14%, the best results in company history • Led team in strategic ideation and pitch to tier one brands, resulting in increased sales and profits across major client divisions including marketing, digital, promotions, and event marketing • Conceptualized and negotiated Kraft and Warner Bros. partnership. Successfully sold $2.5M national promotion that drove new sales and profits for key retailers and cinema. Show less



Strateco

• Senior Account Director

  • 2001 - 2003

  Toronto, Canada Area Clients include Nestle, Shopper’s Drug Mart, Frito-Lay • Grew revenue by $3M in first year by creating strategic marketing and promotional plans • Surpassed Nestlé’s youth campaign goals by 50% through execution of multi-media campaign • Exceeded Nestlé’s new product launch targets by 60% by delivering high-impact in-store/event marketing solutions • Negotiated Nestle beverages promotion with 30 Key Accounts, resulting in 15% sales increase



Compusearch Marketing and Media Solutions

• VP Media, Packaged Goods and Retail Sales

  • 1986 - 2000

  Toronto, Canada Area Clients include P&G, Coca-Cola, Nestle, Loblaws, Rogers Media • Highest revenue producer for over 10 years, consistently delivering 15-20% above quota. • Promoted three times from Consultant to Senior Consultant to Director to VP. • Built the consumer packaged goods/retail division from $300K to over $4M annually by strategically delivering key executives recommendations based on consumer segmentation, behavioral and locational data and insights. This led to consistent increase… Show more Clients include P&G, Coca-Cola, Nestle, Loblaws, Rogers Media • Highest revenue producer for over 10 years, consistently delivering 15-20% above quota. • Promoted three times from Consultant to Senior Consultant to Director to VP. • Built the consumer packaged goods/retail division from $300K to over $4M annually by strategically delivering key executives recommendations based on consumer segmentation, behavioral and locational data and insights. This led to consistent increase in profits and reduced costs in multiple divisions of client companies Show less