Tracey Marx Bernstein
Executive Producer, Showrunner at Yahoo- Claim this Profile
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English Native or bilingual proficiency
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French Elementary proficiency
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Spanish Elementary proficiency
Topline Score
Bio
Lisa Finkel Broock
I had the pleasure of working alongside Tracey for the launch of GMA Weekend. I say pleasure because you knew when you produced a segment with Tracey that everything would be produced to a T and you were going to have a seamless, collaborative and all around positive experience. We were a scrappy show with limited resources which Tracey made the most of, but her budget consciousness did not come at the expense of creativity. Possibly due to her background in tech, Tracey regularly came up with interesting story ideas and innovative and cost-effective approaches to getting them off the ground. I'd welcome the opportunity to work with her again.
LinkedIn User
Tracey brings deep expertise, years of experience, and a love of the craft to her work. An amazing producer from concept development through to finish, her work is the absolute best in the business!
Lisa Finkel Broock
I had the pleasure of working alongside Tracey for the launch of GMA Weekend. I say pleasure because you knew when you produced a segment with Tracey that everything would be produced to a T and you were going to have a seamless, collaborative and all around positive experience. We were a scrappy show with limited resources which Tracey made the most of, but her budget consciousness did not come at the expense of creativity. Possibly due to her background in tech, Tracey regularly came up with interesting story ideas and innovative and cost-effective approaches to getting them off the ground. I'd welcome the opportunity to work with her again.
LinkedIn User
Tracey brings deep expertise, years of experience, and a love of the craft to her work. An amazing producer from concept development through to finish, her work is the absolute best in the business!
Lisa Finkel Broock
I had the pleasure of working alongside Tracey for the launch of GMA Weekend. I say pleasure because you knew when you produced a segment with Tracey that everything would be produced to a T and you were going to have a seamless, collaborative and all around positive experience. We were a scrappy show with limited resources which Tracey made the most of, but her budget consciousness did not come at the expense of creativity. Possibly due to her background in tech, Tracey regularly came up with interesting story ideas and innovative and cost-effective approaches to getting them off the ground. I'd welcome the opportunity to work with her again.
LinkedIn User
Tracey brings deep expertise, years of experience, and a love of the craft to her work. An amazing producer from concept development through to finish, her work is the absolute best in the business!
Lisa Finkel Broock
I had the pleasure of working alongside Tracey for the launch of GMA Weekend. I say pleasure because you knew when you produced a segment with Tracey that everything would be produced to a T and you were going to have a seamless, collaborative and all around positive experience. We were a scrappy show with limited resources which Tracey made the most of, but her budget consciousness did not come at the expense of creativity. Possibly due to her background in tech, Tracey regularly came up with interesting story ideas and innovative and cost-effective approaches to getting them off the ground. I'd welcome the opportunity to work with her again.
LinkedIn User
Tracey brings deep expertise, years of experience, and a love of the craft to her work. An amazing producer from concept development through to finish, her work is the absolute best in the business!
Credentials
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How to Give Negative Feedback to Senior Colleagues
LinkedInNov, 2020- Oct, 2024 -
Leading in Crisis
LinkedInNov, 2020- Oct, 2024
Experience
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Yahoo
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Australia
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Online Media
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100 - 200 Employee
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Executive Producer, Showrunner
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Feb 2021 - Present
• Conceptualize vision and produce editorial content across Yahoo Brands focusing on Race, Culture, Diversity and Inclusion • Editorial/Content lead for Built By Girls, a Yahoo Brand • Project Manage team to produce segments for Yahoo Specials • Assist Brand teams in developing creative concepts for various Cultural events, including graphic elements and editorial vision • Oversee quality control and final script edits • Responsible for Social Media Strategy, SEO and analytics for Events • Responsible for keeping production on budget • Edit and write scripts/articles Show less
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Yahoo Finance
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United States
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Online Audio and Video Media
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100 - 200 Employee
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Senior Producer
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Sep 2018 - Feb 2021
• Manage team of producers, writers and pa’s for a live, daily 2 hour business show • Lead daily editorial meetings to program shows for the next day and beyond • Oversee live broadcast in the control room of our streaming content, including breaking news • Track effectiveness of our daily content by measuring MAUs, DAUs, and VODs • Responsible for growing our audience month-over-month • Develop, evaluate, and grow staff performance • Write articles pertaining to market activity or business news Show less
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Sidford House
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United States
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Media Production
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Executive Producer, Showrunner
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Mar 2017 - Aug 2020
Executive Producer at Sidford House where we specialize in short-form high-quality documentaries, podcasting and non-fiction storytelling. • Develop vision and storyline for each short • Oversee quality control and final script edits on Podcasts • Responsible for Social Media Strategy, SEO and analytics • Responsible for keeping production on budget • Write storyboards for clients • Edit and write scripts • Edit video for clients Executive Producer at Sidford House where we specialize in short-form high-quality documentaries, podcasting and non-fiction storytelling. • Develop vision and storyline for each short • Oversee quality control and final script edits on Podcasts • Responsible for Social Media Strategy, SEO and analytics • Responsible for keeping production on budget • Write storyboards for clients • Edit and write scripts • Edit video for clients
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919 Marketing
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Senior Content Strategist/Account Manager
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May 2018 - Sep 2018
Senior Content Strategist where we implement our campaigns through content marketing to excite, motivate, and engage your customers and prospects. • Develop effective quarterly campaigns for clients • Write and edit press releases and blogs • Media train clients for on camera appearances • Responsible for securing television/print/digital exposure for clients Senior Content Strategist where we implement our campaigns through content marketing to excite, motivate, and engage your customers and prospects. • Develop effective quarterly campaigns for clients • Write and edit press releases and blogs • Media train clients for on camera appearances • Responsible for securing television/print/digital exposure for clients
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YM & YWHA of Washington Heights and Inwood
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United States
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Wellness and Fitness Services
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1 - 100 Employee
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Digital Media Specialist
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Nov 2017 - May 2018
• Create short-form videos for social media distribution, including story ideation, shooting and editing • Responsible for Social Media Strategy, SEO and analytics • Assisted CEO and managed office budget • Organized Drive for Puerto Rico, an event collecting goods and merchandise to ship to the island after Hurricane Maria • Create short-form videos for social media distribution, including story ideation, shooting and editing • Responsible for Social Media Strategy, SEO and analytics • Assisted CEO and managed office budget • Organized Drive for Puerto Rico, an event collecting goods and merchandise to ship to the island after Hurricane Maria
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NowThis
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United States
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Online Audio and Video Media
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1 - 100 Employee
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Freelance Showrunner/Content Producer
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Jul 2017 - Sep 2017
Showrunner and Content creator for NowThis short-form digital documentary pilot under the NowHer vertical focusing on fierce females in their field. Showrunner and Content creator for NowThis short-form digital documentary pilot under the NowHer vertical focusing on fierce females in their field.
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ABC News
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United States
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Broadcast Media Production and Distribution
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700 & Above Employee
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Senior Producer
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Aug 2004 - Dec 2016
Senior Producer • Designed and drove editorial excellence and vision for top rated Saturday and Sunday morning program • Led editorial meetings, encouraging staffers to pitch and execute great story ideas • Ensured the selection of content and highlights are consistent with viewer trends by using reporting tools to drive content to where the audience is while applying sound editorial judgment • Fully understand the technical process in which our content is delivered to viewers and have the ability to provide guidance and solutions to problems • Oversaw live broadcast in Control Room, including breaking news • Responsible for audience growth in target audience year-to- year • Managed 30 plus person editorial staff and provided written and verbal feedback • Organized and maintained staff schedules efficiently, using rotations and training to further staff development • Responsible for digital content across platforms, including features and long form projects • Evaluated, developed, and managed staff performance • Participated in hiring process for interns and junior staff • Launched and produced daily digital show GMA Live • Launched and produced ABC talk show Good Afternoon America Overnight Manager/ Field Producer • Produced and assembled production elements for on-line features and teases • Prepared scripts and timing for sophisticated program elements • Main liaison between graphic and animation departments as well as other divisions • Coordinated with members of the production and technical staff to create informative, compelling and feasible segments or original programs for digital media • Organized and evaluated the content for assigned programs; determined the agenda and tone of the segment • Applied considerable knowledge of story ideas and developed concepts to use for assigned segments • Covered breaking news events such as Super Storm Sandy, Japan Earthquake and Newtown shooting • Produced long form content for 20/20 Special: The View 20th Anniversary Show less
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Holler
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United Kingdom
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Media Production
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1 - 100 Employee
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Producer
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Mar 2001 - Jul 2004
Coordinating/ Line Producer • Produced 10 hours of live on location coverage of COMDEX and CES • Developed relationships with tech companies to showcase • Produced long-form specials for the network • Managed staff of 10 producer and reporters Coordinating/ Line Producer • Produced 10 hours of live on location coverage of COMDEX and CES • Developed relationships with tech companies to showcase • Produced long-form specials for the network • Managed staff of 10 producer and reporters
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Digital Content Producer
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Aug 1999 - Apr 2001
Yahoo! – Santa Clara, CA - Created digital news segments tying content with e-commerce on Yahoo! Shopping MyPrimeTime, Inc. – San Francisco, CA - Writer/Reporter - Responsible for booking, researching, coordinating camera crews, shooting and editing interviews with Silicon Valley CEOs to air PBS’ Nightly Business Report and MyPrimeTime Minutes. Upside – New York, NY - Reporter/producer for Upside Media, a financial and technology digital network Pseudo Programs – New York, NY - Produced three of 10 hours of live interactive programming. - Supervised a production team, including talent, writers, web producers, associate producers and production assistants. Show less
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CNN
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United States
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Broadcast Media Production and Distribution
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700 & Above Employee
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Line Producer, Associate Producer, Writer, Market Reporter
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Aug 1996 - Jul 1999
- Worked from the floor of the New York Stock Exchange producing 20 daily live shots for CNN, CNNInternational, and CNNfn - Coordinated coverage of October 1997 stock market sell-off and rebound - Worked from the floor of the New York Stock Exchange producing 20 daily live shots for CNN, CNNInternational, and CNNfn - Coordinated coverage of October 1997 stock market sell-off and rebound
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Education
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1992 - 1996
University of Colorado at Boulder
Bachelor of Science (BS), Journalism
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