Tracey Johnston
Director Of Account Services at MoJo Active- Claim this Profile
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Bio
Experience
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MoJo Active
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United States
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Advertising Services
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1 - 100 Employee
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Director Of Account Services
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Dec 2021 - Present
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Account Executive
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Jun 2019 - Present
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Visual Impact Group - USA
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United States
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Advertising Services
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1 - 100 Employee
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VP of Strategic Marketing
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Nov 2018 - May 2019
Tracey joins the team at Visual Impact Group in York, PA to lead strategic insight for all VIG digital initiatives. Bringing a wealth of digital strategy experience, Tracey helps customize the right approach for each client's digital roadmap. Tracey joins the team at Visual Impact Group in York, PA to lead strategic insight for all VIG digital initiatives. Bringing a wealth of digital strategy experience, Tracey helps customize the right approach for each client's digital roadmap.
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Gavin Advertising
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Advertising Services
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1 - 100 Employee
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Director of Digital
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Jun 2014 - Oct 2018
Playing a key leadership role at Gavin, Tracey oversees the in-house integrated marketing team as Director of Digital. Responsible for all quality controls for her team’s work and overseeing strategy on integrated client accounts, Tracey has a true passion for helping her clients succeed in the building and manufacturing industry. Her passion for building supply started as a child, watching her father, an architect, constantly sketch out new designs on napkins at the dinner table. After pursuing a marketing degree, Tracey jumped right into a professional role in the building supply industry, working for regional building supply manufacturers on the East Coast. When the building industry took a downturn in 2007, Tracey took her knowledge of the industry and switched to the agency side of the marketing world. Her experience sitting on “both sides of the desk,” so to speak, has offered great comfort to her clients, who appreciate her unique insight. She drives the strategy on lead generation efforts for her building supply clients and has overseen over 50 client accounts in the industry, both regionally and nationally. Tracey’s experience in sales and marketing guides her clients to overcome internal obstacles as she works with internal sales team to motivate and educate them on how to capitalize on marketing efforts in their sales process. Helping to build understanding between her clients’ sales and marketing teams is a true passion for Tracey, leading everyone toward a common goal of working together to drive sales. Specialties: • Building Supply Industry/Construction • Fire Service Industry • ADA Web Compliance • Case Study Development • Team Management/Development • Business Development • Integrated Marketing Show less
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Synapse Marketing Solutions
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Business Consulting and Services
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Vice President of Client Services
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Mar 2012 - Jun 2014
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Market Street Sports Group
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United States
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Director of Corporate Partnerships
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Mar 2011 - Apr 2012
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Business Development Manager
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2009 - Mar 2011
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Marketing Communications Specialist
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May 2007 - Jan 2009
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PBM Group
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Croatia
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Shipbuilding
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1 - 100 Employee
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Media Buyer
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2002 - 2007
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Education
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Elizabethtown College
Bachelor of Arts - BA, Corporate Communications -
Conestoga Valley High School