Outside Sales Representative, A&D

• Sep 2019 - Present

Develop relationships with commercial flooring contractors, general contractors, developers, property owners and mangers to expand territory. • Work with flooring contractors to secure business from open specifications and/or VE opportunities • Collaborate with commercial sales team nationally to ensure A&D specifications are maintained through the bid process and multiple touch points • Responsible for account and territory development through existing account follow up, cold calling /prospecting. • Use Emser’s internal CMD, BOOST, various local business journals and Dodge to target projects in Central Florida.

Architectural Representative

• Sep 2017 - Oct 2019

Develop relationships with commercial designers, developers and end-users to expand territory. Organize sales strategies to successfully manage 125+ accounts consisting of commercial architects, designers, developers and national accounts. Position products for specification by providing profitable market solutions, technical expertise, and partnerships through understanding customer needs. Successfully engage new and existing customers through regularly scheduled company sponsored events, in office trainings/ CEU presentations and hosting of peer to peer lunch and dinner events. Use Salesforce daily to manage sample requests and customer interactions. Use Salesforce, CMD and various local business journals monthly to review and track large projects in Central Florida. Disseminate information to local sales team to help pull through existing business, increasing local sales.

Commercial Architectural Rep

• Aug 2015 - Sep 2017

Responsible for building Pella brand within the commercial industry in the Central Florida area. Achieved individual sales goals by confidently presenting unique perspectives on how customers can grow their business using various product offerings. Positioned products for specification by providing profitable market solutions, technical expertise, and partnership by understanding customer needs. Developed business-partner relationships with architects, builders, contractors, and commercial organizations. Proactively initiated new customer relationships through networking, referrals and face-to-face meetings and build these relationships through follow up using a consultative sales process. Advised customers on manufacturer installation guidelines and field measure openings to ensure accuracy of product applications. Leverage CRM systems/ tools to manage all customer interactions and proactively communicate to customers. Actively represent products to architecture firms, general contractors and professional groups thru product and/ or CEU presentations. Respond to client concerns and coordinate resources to resolve issues while striving for first-time resolution.

Branch Commercial Sales Specialist

• Nov 2013 - Aug 2015

My Responsibilities included... Increase sales in designated territory by calling on and developing relationships with commercial designers, architects, facility managers, developers, and tile contractors for the purpose of pulling through existing specifications, selections, and new opportunities. Manage territory to revenue and margin budget. Prospect and secure new accounts with commercial designers, architects, builders. Maintain existing relationships, follow up and report new trends and market conditions. Schedule product knowledge seminars with assigned accounts. Emphasize new product promotion and develop in-depth knowledge and expertise in regards to the company and its vendors.

Independent Manufacturer's Rep

• Jul 2013 - Nov 2013

Representing quality, handcrafted tile, architectural stone and specialty floor coverings. Working with Residential and Commercial Architects, Designers and Builders in central and north Florida markets. Representing quality, handcrafted tile, architectural stone and specialty floor coverings. Working with Residential and Commercial Architects, Designers and Builders in central and north Florida markets.

Design Assistant

• Aug 2012 - Jun 2013

Office Manager; manage team and sales performance effectively. Serve as Client Manager; oversee client projects, monitor client dollars, and implement strategies to increase repeat business. Utilize Auto-CAD to create diagrams and customer specifications, to further drive sales and increase profitability. Assist in keeping communication lines open with client, builder and subcontractors. Establish working relationships with vendors of interior design products and services Office Manager; manage team and sales performance effectively. Serve as Client Manager; oversee client projects, monitor client dollars, and implement strategies to increase repeat business. Utilize Auto-CAD to create diagrams and customer specifications, to further drive sales and increase profitability. Assist in keeping communication lines open with client, builder and subcontractors. Establish working relationships with vendors of interior design products and services

Manager/ Outside sales rep

• Sep 2007 - Aug 2012

Maintain a cohesive working environment by motivating sales staff of 3, leading by example, and providing accountability for all aspects of the showroom. Monitor the performance of each team member by conducting a monthly business review, coaching in the moment as well as executed disciplinary actions in the form of a write up. Plan and implement goals, objectives, and methods to increase profitability. Provide quarterly reporting on systems, customers, personnel, products, strategies, and sales projections. Increase sales in designated territory by calling on and developing relationships with designers, architects, facility managers, developers, tile contractors and dealers for the purpose of pulling through existing specifications, selections, and new opportunities. Manage territory to revenue and margin budget. Continually research and report on new trends and market conditions. Schedule product knowledge seminars with an emphasis on new product promotion and to develop in-depth knowledge of the company and its vendors.

TERRITORY MANAGER

• May 2005 - Sep 2007

· Sold home warranties in highly competitive market for major player in field. · Acquired new business through cold calling, networking, sales presentations, follow-up and referrals. · Created position relationships with national developers leading to acquisition of large condo-conversion accounts; increased units sold from 15 to 90 per month. ·Cultivated local contact network providing large corporate account leads. Instrumental in significant increase in number of new agents and brokers. Exceeded sales budget by 220% over previous year. · Facilitated round-table discussions and formal presentations to large groups and one-on-one meetings. · Followed-up on all service problems to reinforce value proposition and enhance company image.

President/Co-Founder

• Jun 2000 - Jun 2005

Developed a profitable handbag and accessories company, later selling interest to partner. Designed, produced and marketed products; conducted profit mix analysis, customer and competition research. Established name recognition and sales using cold calling, account development, trade shows and other methods. Developed portfolio of 125 accounts worldwide including Ritz Carlton Resorts and catalog. Named Best of Show Spring 2002 by Atlanta Merchandise Mart. Developed a profitable handbag and accessories company, later selling interest to partner. Designed, produced and marketed products; conducted profit mix analysis, customer and competition research. Established name recognition and sales using cold calling, account development, trade shows and other methods. Developed portfolio of 125 accounts worldwide including Ritz Carlton Resorts and catalog. Named Best of Show Spring 2002 by Atlanta Merchandise Mart.

Showroom Sales

• 1999 - 2001

VP Sale and Marketing

• Jun 1989 - Aug 1998

Promoted from Production Manager to Sales Manager, to culminating position. Orchestrated all aspects of U.S. tradeshows including booth design, set-up and marketing pieces. Contributed to annual development of marketing pieces and price lists. Maintained steady revenue gain of up to 20% over three year period; identified consumer buying trends; performed annual sales forecasting and competitive analysis. Managed portfolio of 280 accounts including Home Depot Expo, The Great indoors and independent,high-end retail stores. Primary contact for all departments concerning inventory, product shipment, pricing; ensured problems resolved quickly and efficiently.