Trace Arena

Marketing Analytics Fellow at Vinik Sports Group
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Contact Information
us****@****om
(386) 825-5501
Location
Tampa, Florida, United States, US

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Dillon Daxe

Trace has been a great classmate and colleague over the past year and a half. I've worked with him on several projects as well as worked with him professionally with the Lightning and he holds himself to a very high standard. He is a great relationship builder and likes to lead from the front.

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Experience

    • United States
    • Entertainment
    • 100 - 200 Employee
    • Marketing Analytics Fellow
      • Aug 2022 - Present

      Provides support to the digital marketing team through data driven projects, including: • Creating dashboards tracking revenue and purchasing habits for the team’s retail site • Updating the team website through the NHL’s CMS system • Utilizing Google Analytics tools to track revenue and traffic acquisition on UTM codes • Creating spreadsheets to track key metrics for content performance (videos, articles, social media campaigns, etc.) Provides support to the digital marketing team through data driven projects, including: • Creating dashboards tracking revenue and purchasing habits for the team’s retail site • Updating the team website through the NHL’s CMS system • Utilizing Google Analytics tools to track revenue and traffic acquisition on UTM codes • Creating spreadsheets to track key metrics for content performance (videos, articles, social media campaigns, etc.)

    • United States
    • Spectator Sports
    • 700 & Above Employee
    • Ticket Operations
      • Feb 2022 - Aug 2022

      Performed various tasks for the Steinbrenner Field Ticket Office during Yankees Spring Training and the Tampa Tarpons regular season, including:help with various ticket operations tasks, including: • Assist in the development of marketing/promotional strategies • Scan and sell tickets on site during game days • Provide assistance to Director of Ticket Operations and sales associates through TM1, Host and Archtics Performed various tasks for the Steinbrenner Field Ticket Office during Yankees Spring Training and the Tampa Tarpons regular season, including:help with various ticket operations tasks, including: • Assist in the development of marketing/promotional strategies • Scan and sell tickets on site during game days • Provide assistance to Director of Ticket Operations and sales associates through TM1, Host and Archtics

  • Hit Factory Baseball
    • Tampa, Florida, United States
    • Baseball Coach
      • Aug 2020 - Aug 2022

      Coaching travel youth baseball for kids aged 9-16. Have given individual pitching lessons in addition to coaching 100+ players across the age groups. Coaching travel youth baseball for kids aged 9-16. Have given individual pitching lessons in addition to coaching 100+ players across the age groups.

    • United States
    • Real Estate
    • 700 & Above Employee
    • Ambassador
      • Jul 2020 - Feb 2022

      I was hired to help set up and monitor the COVID-19 testing site at the Tampa Bay Buccaneers practice facility. I am the lead liaison between Bioreference Laboratories and the Tampa Bay Buccaneers. I provide daily on-site assistance to Bioreference Laboratories workers, and communicate with various contractors to help facilitate daily operations. I was hired to help set up and monitor the COVID-19 testing site at the Tampa Bay Buccaneers practice facility. I am the lead liaison between Bioreference Laboratories and the Tampa Bay Buccaneers. I provide daily on-site assistance to Bioreference Laboratories workers, and communicate with various contractors to help facilitate daily operations.

  • University of Florida Baseball
    • Gainesville, Florida, United States
    • Student Manager
      • Aug 2016 - Mar 2020

      Performed various tasks to help facilitate efficient running of practices and games for the University of Florida baseball program, including: • Logging radar gun readings and player statistics during scrimmages and games • Working closely with coaches to run drills during practice • Working with grounds crew to maintain the playing field • Washing uniforms after games and practices Performed various tasks to help facilitate efficient running of practices and games for the University of Florida baseball program, including: • Logging radar gun readings and player statistics during scrimmages and games • Working closely with coaches to run drills during practice • Working with grounds crew to maintain the playing field • Washing uniforms after games and practices

    • United States
    • Spectator Sports
    • Assistant Clubhouse Manager
      • May 2014 - Aug 2016

      Hired to help with various game day tasks, including working with Clubhouse Manager to distribute equipment and gear, filling up Gatorade coolers before games, running baseballs to the umpire and retrieving players bats. Hired to help with various game day tasks, including working with Clubhouse Manager to distribute equipment and gear, filling up Gatorade coolers before games, running baseballs to the umpire and retrieving players bats.

Education

  • University of South Florida Muma College of Business
    Sports and Entertainment Management
    2021 - 2023
  • University of Florida
    Economics, Sports Management
    2016 - 2020
  • Jesuit High School of Tampa, FL
    2012 - 2016

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