Toyin Sofola

Digital Marketing Specialist at Wizer Consulting
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Contact Information
Location
Surulere, Lagos State, Nigeria, NG
Languages
  • French Elementary proficiency
  • English Native or bilingual proficiency

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Credentials

  • Fundamentals of Digital Marketing
    Google Digital Skills For Africa
    May, 2019
    - Sep, 2024
  • Diploma in Operations Management
    Alison - Free Online Learning
    Apr, 2019
    - Sep, 2024
  • INTRODUCTION TO PSYCHOLOGY
    Coursera Course Certificates
    Mar, 2019
    - Sep, 2024
  • Customer Relationship Management
    HP
    Jan, 2019
    - Sep, 2024

Experience

    • Nigeria
    • Business Consulting and Services
    • 1 - 100 Employee
    • Digital Marketing Specialist
      • May 2022 - Present
    • Nigeria
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Digital Marketing Executive
      • Jun 2021 - Nov 2022

      ● Involved in the creation of social media content from start to finish. ● Engaging with consumers online to drive and lead conversations. ● Created infographics and images for client Instagram and Facebook accounts with the Canva app. ● Assisted with management of client presence on varying social media platforms ● Used Buffer, Creator studio, and Trello to automate around 60% of the day-to-day social media posting while not sacrificing quality. ● Involved in the creation of social media content from start to finish. ● Engaging with consumers online to drive and lead conversations. ● Created infographics and images for client Instagram and Facebook accounts with the Canva app. ● Assisted with management of client presence on varying social media platforms ● Used Buffer, Creator studio, and Trello to automate around 60% of the day-to-day social media posting while not sacrificing quality.

    • Nigeria
    • Advertising Services
    • 1 - 100 Employee
    • Social Media Manager
      • Jan 2021 - May 2021

      • Planned and implemented social media campaigns. • Continually worked to drive brand advocacy and business value. • Developed and coordinated events via social media. • Created info-graphics and images for client Instagram and Facebook accounts using the Canva app. • Utilised Buffer, Creator studio, and Trello to automate 60% of the day-to-day social media posting. • Strategized, planned, executed, managed, analyzed, edited, and reported on social media marketing initiatives for up to nine clients at a time. • Drove execution of global social marketing strategy on international channels for all initiatives and own real-time community management Show less

    • Nigeria
    • Advertising Services
    • 1 - 100 Employee
    • Media Specialist
      • Jan 2018 - Mar 2020

      ● Worked with NigeriaLNG to promote the Nigeria Prize for Science & Literature 2019 Competition on social media ● Conducted research and analysed information to plan different advertising campaigns ● Prepare budgets and submit estimates as part of campaign plan development. ● Analysed key metrics and tweaked strategy whenever there was need to ● Compile reports for clients showing results (ROI) and feedback sheets ● Worked with NigeriaLNG to promote the Nigeria Prize for Science & Literature 2019 Competition on social media ● Conducted research and analysed information to plan different advertising campaigns ● Prepare budgets and submit estimates as part of campaign plan development. ● Analysed key metrics and tweaked strategy whenever there was need to ● Compile reports for clients showing results (ROI) and feedback sheets

    • Social Media Intern
      • Jul 2015 - 2016

Education

  • University of Lagos
    Bachelor of Science - BS, Mass Communication/Media Studies
    2013 - 2017

Community

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