Experience

CHI Limited

• Nigeria
• Food and Beverage Services
• 500 - 600 Employee

• Marketing Director

  • Sep 2019 - Present

  Leading a 20-man team, I am currently responsible for leading the conceptualization, development, and execution of multi-year marketing strategies and annual business plans for the Fruit Juices & Nectars, Value Added Dairy, and Snacks brands to drive long term sustainable business growth. I have full responsibly for the DME budget for all brands; I coordinate the media planning and execution of brand campaigns across multiple consumer connection points; and I'm responsible for development of the 5-year Innovation & Renovation pipeline which ensures business continuity and relevance of the Company's portfolio to consumers. Show less



Insight Publicis

• Nigeria
• Advertising Services
• 100 - 200 Employee

• Business Director

  • Feb 2018 - Aug 2019

  I led the development, planning and execution of brand strategies and marketing campaigns for the Agency's multiple clients across FMCG, Food/Culinary, Financial Services, Pharmaceuticals, Real Estate & Construction, Beauty & Cosmetics, Mobile Phone, Pay TV, and Electronics/Home Appliances sectors. I also led the achievement of N1bn billings and N350m revenue for the Company within my first 10months of joining the company. I played a key role and led the successful win of five new businesses, reactivation of 3 dormant accounts, and project execution for 3 new Clients in 2018, and ensured no loss of clients during the year. I led delivery of all Client’s brand campaigns and projects in full, ensuring adherence to the various Client's brand guidelines and business processes. Led my Business Unit team collaboration with the Insight Redefini Operating Companies across multiple Client projects. Show less



pladis Global

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Marketing Director / Corporate Communications Lead

  • Mar 2016 - Dec 2017

  Responsible for setting up the Consumer Marketing function in pladis. Recruited the team, and worked with them to build their consumer marketing/brand management skills, competencies, and capability for developing, planning, executing, tracking, and reporting brand campaigns. I created the systems, processes, and structure for the department; and recruited strategic agency partners across multiple Marketing competencies. I defined the 3year growth strategy and robust innovation pipeline for the McVitie’s and Haansbro brand portfolios. Developed, planned and executed the Corporate Communications agenda for Sub-Sahara Africa region; executed and monitored all PR plans for the company and brands. Show less



The Coca-Cola Company

• United States
• Food and Beverage Services
• 700 & Above Employee

• • Feb 2014 - Feb 2016

  Responsible for leading the conceptualization, development, planning & execution of marketing strategies and execution plans for the Flavours brands (Fanta, Sprite, Schweppes, Limca) to deliver volume and profit goals. Managing the multi-million dollar marketing budget for the Flavours portfolio, with a key focus on driving productivity for positive impact on the bottom line.

• • Nov 2013 - Jan 2014

  Developed the strategic direction and execution plan for the ‘Share A Coke’ Campaign. Developed the execution plan and IMC Campaign for the 2014 FIFA World Cup national consumer promotion. Created the process for weekly brand performance tracking for all brands; re-establishing weekly Marketing meeting routines for the brand team. Finalized the 2015 brand plan and developed the DME budget for the Coca-Cola brands. Led and managed the Coca-Cola brand team.

• • May 2013 - Oct 2013

  Drove the development, coordination and successful execution of strategic brand plans and marketing campaigns for all brands in Kenya. Managed the innovation pipeline of projects, ensuring timely launches of brands and packs on time and in full, working with a cross-functional team of internal and external stakeholders. Coordinated the execution of in-channel marketing campaigns across the country with all 6 bottling partners, ensuring alignment to and execution of approved brand plans and campaign initiatives. Managed the multi-million dollar DM marketing budget, with a key focus on driving cost efficiencies for positive impact on the P&L; recommended and implemented corrective/adjustment actions to optimize budget spend effectiveness to ensure achievement of brand targets. Developed the Annual Business Plan to drive the execution of Kenya marketing and brand campaigns in 2014. Effectively led, managed and evaluated the performance of agencies and third party Suppliers. Monitored and tracked progress of executions through regular marketing routine meetings. Managed the Kenya Country Marketing team. Show less

• • Feb 2012 - May 2013

  Responsible for leading the development, planning & execution of marketing strategies and plans for the Flavours brands, to deliver brand volume and profit goals. Managed the multi-million dollar marketing budget for all the Flavours brands, with a key focus on driving efficiencies for positive impact on gross profit. Executed the brand properties and experiential sampling activations and sales drives for the brands. Nurtured a collaborative and effective working relationship with all internal and external stakeholders (Franchise, Technical, Legal, and Finance teams, our Bottling Partners) and agency partners to ensure the efficient execution of marketing strategies and brand plans. Managed and developed capability of the Flavours team. Show less