Experience

Koncept & Event

• Sweden
• Events Services
• 1 - 100 Employee

• Head of Communications

  • Aug 2023 - Present



Resona

• Sweden
• Real Estate
• 1 - 100 Employee

• Marknadschef

  • Sep 2022 - Aug 2023

  Responsibilities as CMO at Resona Utveckling AB: - Communication, tonality, identity and brand strategy - (Marketing plan) (B2C & B2B) - Marketing- and media budgets - Go-to-market plan - Social media: LinkedIn and Instagram (strategy, content, execution) - Internal communication - (Strategy and implementation) - Employer branding (strategy and implementation and at the same time building a strong culture) - Social Media, LinkedIn and Instagram (strategy, content… Show more Responsibilities as CMO at Resona Utveckling AB: - Communication, tonality, identity and brand strategy - (Marketing plan) (B2C & B2B) - Marketing- and media budgets - Go-to-market plan - Social media: LinkedIn and Instagram (strategy, content, execution) - Internal communication - (Strategy and implementation) - Employer branding (strategy and implementation and at the same time building a strong culture) - Social Media, LinkedIn and Instagram (strategy, content, execution) - Operational specialist and advisor for the marketing department's area of responsibility - PR Projects: www.brf-twintip.se – Initiated and executed (www.brf-twintip.se) - Graphic design, tonality, communication, campaigns, website and content (Twintip, Kv.11, Momentum) - Social Media (strategy, content, execution) - Analysis and reporting - Procurement of communication services such as advertising agencies and media agencies - Production of marketing materials - both digital material such as film and banners as well as photo, print, and events Show less Responsibilities as CMO at Resona Utveckling AB: - Communication, tonality, identity and brand strategy - (Marketing plan) (B2C & B2B) - Marketing- and media budgets - Go-to-market plan - Social media: LinkedIn and Instagram (strategy, content, execution) - Internal communication - (Strategy and implementation) - Employer branding (strategy and implementation and at the same time building a strong culture) - Social Media, LinkedIn and Instagram (strategy, content… Show more Responsibilities as CMO at Resona Utveckling AB: - Communication, tonality, identity and brand strategy - (Marketing plan) (B2C & B2B) - Marketing- and media budgets - Go-to-market plan - Social media: LinkedIn and Instagram (strategy, content, execution) - Internal communication - (Strategy and implementation) - Employer branding (strategy and implementation and at the same time building a strong culture) - Social Media, LinkedIn and Instagram (strategy, content, execution) - Operational specialist and advisor for the marketing department's area of responsibility - PR Projects: www.brf-twintip.se – Initiated and executed (www.brf-twintip.se) - Graphic design, tonality, communication, campaigns, website and content (Twintip, Kv.11, Momentum) - Social Media (strategy, content, execution) - Analysis and reporting - Procurement of communication services such as advertising agencies and media agencies - Production of marketing materials - both digital material such as film and banners as well as photo, print, and events Show less



Hemnet

• Sweden
• Real Estate
• 100 - 200 Employee

• Senior Project Manager

  • Oct 2019 - Oct 2022

  - Employment Branding - Idea > strategy > implementation (content) - Building a strong and great culture - Idea > strategy > implementation - Strategy and implementation of the company's values - Internal communication and content to our Team tailor site - Covid - Working for home strategy and initiatives to maintain the culture during challenging times - Project Manager for product: Kommande - Optional Services for Sellers (Products like Plus and Premium) -… Show more - Employment Branding - Idea > strategy > implementation (content) - Building a strong and great culture - Idea > strategy > implementation - Strategy and implementation of the company's values - Internal communication and content to our Team tailor site - Covid - Working for home strategy and initiatives to maintain the culture during challenging times - Project Manager for product: Kommande - Optional Services for Sellers (Products like Plus and Premium) - Content Creation - Webinars (idea > strategy > execution) - Events - Guldhemmet (Founder) (idea --> strategy --> execution) (https://www.guldhemmet.se/)

• Project Manager

  • Dec 2017 - Oct 2022

  Main focus Q4 2019: • Initiator and Project Manager of guldhemmet.se – to become the largest gala for brokers and property developers in Sweden. Responsible for vision, strategy and execution plan. Also responsible for the two agencies that we work with in the Guldhemmet-project. • B2B campaign - Hemnet Business - Executed a GTM-plan including strategy and communication (we reached 70% penetration in less than a year). • Employment branding projects, campaigns, content creation and… Show more Main focus Q4 2019: • Initiator and Project Manager of guldhemmet.se – to become the largest gala for brokers and property developers in Sweden. Responsible for vision, strategy and execution plan. Also responsible for the two agencies that we work with in the Guldhemmet-project. • B2B campaign - Hemnet Business - Executed a GTM-plan including strategy and communication (we reached 70% penetration in less than a year). • Employment branding projects, campaigns, content creation and events that serve to straighten the relationship between Hemnet and the brokers. My job includes: • Maintaining a good relationship with important stakeholders • Responsible for deadlines, according to set budget and roadmaps • GTM plans (Hemnet Plus and Premium) • Communication strategy • Main contact with design, marketing and strategic agencies (web and event) • Managing marketing budgets • Set the OKRs (goals) together with the team and make sure we deliver during each quarter • Employment branding projects, campaigns and events • Internal initiatives at Hemnet About Hemnet: Hemnet is ranked as the most popular property portal in the world. Since Hemnet was founded in 1998, the company has grown to become Sweden's largest property portal and one of the country's largest websites. With the goal of being the key to a simpler housing business, Hemnet is continuously developing new products and services, for property sales, buyers and brokers. Every week, an average of 2.8 million unique visitors come to the site. The high number of visitors generates unique data on the housing market, which also makes Hemnet an independent expert on housing issues. In 2018, Hemnet had a turnover of 373 million SEK and at the office in the center of central Stockholm around 90 people work today.



Oscar Properties

• Sweden
• Real Estate
• 1 - 100 Employee

• Digital Project Manager

  • Apr 2015 - Dec 2017

  I have the overall responsibility for the output of the digital development at Oscar Properties, including determining some of the budget allocation for creative productions and defining digital strategy. My latest project was to project lead and launch the new oscarproperties.com site. • The initiator and project manager for our internal application. • Monitor digital creative project performance and report back to the CMO. • Project lead all the project sites for example… Show more I have the overall responsibility for the output of the digital development at Oscar Properties, including determining some of the budget allocation for creative productions and defining digital strategy. My latest project was to project lead and launch the new oscarproperties.com site. • The initiator and project manager for our internal application. • Monitor digital creative project performance and report back to the CMO. • Project lead all the project sites for example unite1.se / Nybrogatan19.se / Norra Tornen.se / 79&Park.se. • Managing Word Press / CMS. • Responsible for the social media channels (create a functional content calendar) to Facebook, Pinterest, the internal application, newsletter and Instagram. • Assist the production managers with creating individual identities for all the different building projects. This includes creating sales materials such as sales books, advertising, sales events and other activities.

• Project Manager

  • Jan 2015 - Jan 2016

  Managing the creative and production process of individual identities for all of the different building projects. This includes creating sales materials such as sales books, advertising, social media and sales as well as investor relation events and other activities. • Coordinated PR activities, including planning and preparing event appearances • Manage media inquiries and interview requests • Prepared press releases and content for different use • Scheduled interviews and was… Show more Managing the creative and production process of individual identities for all of the different building projects. This includes creating sales materials such as sales books, advertising, social media and sales as well as investor relation events and other activities. • Coordinated PR activities, including planning and preparing event appearances • Manage media inquiries and interview requests • Prepared press releases and content for different use • Scheduled interviews and was responsible for the communication with the journalists • Organized photo shoots for press • Created the best capital days for potential investors and shareholders • Analyzing PR results



Vem springer du för? /Who do you run for?

• Sandhamn - Stockholm

• Founder

  • Jan 2014 - Aug 2017

  Founder and project manager to the charity run "Vem springer Du för?". www.vemspringerdufor.com My friend Victoria and I both lost family members as a result of cancer. In our shared grief we decided to help the cause and created a "fun run" in the archipelago of Stockholm called ”Vem Springer Du För?”. It’s main purpose is to raise money for the Swedish cancer fund. I worked at iZettle as a Cultural Manager at the time and convinced them to be the main sponsor, which they became.… Show more Founder and project manager to the charity run "Vem springer Du för?". www.vemspringerdufor.com My friend Victoria and I both lost family members as a result of cancer. In our shared grief we decided to help the cause and created a "fun run" in the archipelago of Stockholm called ”Vem Springer Du För?”. It’s main purpose is to raise money for the Swedish cancer fund. I worked at iZettle as a Cultural Manager at the time and convinced them to be the main sponsor, which they became. Vem Springer Du För? became a success: 195.000SEK was gathered the first year and 295.000SEK the second year. The third year 645 people participated and we gathered 340.000SEK! Creating and organizing this run has become something that I am truly proud of and something both Victoria and I try to improve whenever we have time off our jobs. For more information, or if you wish to register for next summers race, go to www.vemspringerdufor.com. If you would like to help us, please share this link: https://www.cancerfonden.se/insamlingar/vem-springer-du-for Show less Founder and project manager to the charity run "Vem springer Du för?". www.vemspringerdufor.com My friend Victoria and I both lost family members as a result of cancer. In our shared grief we decided to help the cause and created a "fun run" in the archipelago of Stockholm called ”Vem Springer Du För?”. It’s main purpose is to raise money for the Swedish cancer fund. I worked at iZettle as a Cultural Manager at the time and convinced them to be the main sponsor, which they became.… Show more Founder and project manager to the charity run "Vem springer Du för?". www.vemspringerdufor.com My friend Victoria and I both lost family members as a result of cancer. In our shared grief we decided to help the cause and created a "fun run" in the archipelago of Stockholm called ”Vem Springer Du För?”. It’s main purpose is to raise money for the Swedish cancer fund. I worked at iZettle as a Cultural Manager at the time and convinced them to be the main sponsor, which they became. Vem Springer Du För? became a success: 195.000SEK was gathered the first year and 295.000SEK the second year. The third year 645 people participated and we gathered 340.000SEK! Creating and organizing this run has become something that I am truly proud of and something both Victoria and I try to improve whenever we have time off our jobs. For more information, or if you wish to register for next summers race, go to www.vemspringerdufor.com. If you would like to help us, please share this link: https://www.cancerfonden.se/insamlingar/vem-springer-du-for Show less



Zettle by PayPal

• Sweden
• Financial Services
• 200 - 300 Employee

• Culture- and Employer Branding Manager

  • Mar 2012 - Apr 2015

  - Strategy and implementation of the iZettle Culture - Develop an attractive culture for others in the tech scene. - Responsible for the internal communication - Bridge between internal communication and HR - Making the best events - Employer Branding - content/events - Executive assistant to the founders Jacob de Geer and Magnus Nilsson

• Executive Assistant

  • Aug 2012 - Mar 2015

  - Executive assistant to Jacob de Geer (Founder) and Magnus Nilsson (Founder)



Svenska Kryssarklubben

• Sweden
• Travel Arrangements
• 1 - 100 Employee

• Sailing Instructor

  • Jun 2006 - Aug 2012

  As well as being an instructor during the summers, I also take part in marketing and awareness exercises and trade shows in order to enrol new members to the sailing club and new children to the camps. http://www.sxk.se/ As well as being an instructor during the summers, I also take part in marketing and awareness exercises and trade shows in order to enrol new members to the sailing club and new children to the camps. http://www.sxk.se/



Wenderfalck

• Sweden
• Public Relations and Communications Services
• 1 - 100 Employee

• Junior PR Consultant

  • Jan 2012 - Jun 2012

  Experience from leading positions in major advertising, PR and media agencies forms the basis of Wenderfalck, founded in December 2005. A deep understanding of the forces that drive people in a changing media landscape and their conditions in everyday life is the basis for focused inspiration and creativity. Good insight into the editorial decision-making process in combination with a solid marketing competence gives us the basis for effective deliveries. Our services include education… Show more Experience from leading positions in major advertising, PR and media agencies forms the basis of Wenderfalck, founded in December 2005. A deep understanding of the forces that drive people in a changing media landscape and their conditions in everyday life is the basis for focused inspiration and creativity. Good insight into the editorial decision-making process in combination with a solid marketing competence gives us the basis for effective deliveries. Our services include education, strategy and production for clients such as Samsung, MTV, Momondo, Unilever, 7-Eleven, Com Hem and Fastighetsbyrån. Specialties: Marketing Strategy, Media Relations, Social Media, Digital Marketing, Content Marketing, Public Relations, Creativity Show less Experience from leading positions in major advertising, PR and media agencies forms the basis of Wenderfalck, founded in December 2005. A deep understanding of the forces that drive people in a changing media landscape and their conditions in everyday life is the basis for focused inspiration and creativity. Good insight into the editorial decision-making process in combination with a solid marketing competence gives us the basis for effective deliveries. Our services include education… Show more Experience from leading positions in major advertising, PR and media agencies forms the basis of Wenderfalck, founded in December 2005. A deep understanding of the forces that drive people in a changing media landscape and their conditions in everyday life is the basis for focused inspiration and creativity. Good insight into the editorial decision-making process in combination with a solid marketing competence gives us the basis for effective deliveries. Our services include education, strategy and production for clients such as Samsung, MTV, Momondo, Unilever, 7-Eleven, Com Hem and Fastighetsbyrån. Specialties: Marketing Strategy, Media Relations, Social Media, Digital Marketing, Content Marketing, Public Relations, Creativity Show less



Swedish Hasbeens

• Sweden
• Retail Apparel and Fashion
• 1 - 100 Employee

• Agent Support/Digital marketing

  • Jun 2011 - Feb 2012

  Created social media content and came up with fun, creative competitions for customers. Succeed to create a great base with different influencers and worked together with them on various projects with the goal to create a culture and promotional activities for customers. Created social media content and came up with fun, creative competitions for customers. Succeed to create a great base with different influencers and worked together with them on various projects with the goal to create a culture and promotional activities for customers.



Whispr Group

• Sweden
• Market Research
• 1 - 100 Employee

• Intern - Junior Strategist Social Media

  • Sep 2010 - Dec 2010

  Whispr Group is a digital and fast-moving agency located in New York City and Stockholm. The agency is strategically driven and are mainly focused on collecting social media intelligence in order to create business insights. During my time at Whispr Group I manly focused at the social media part. Client - H&M and the Lanvin collaboration. Whispr Group is a digital and fast-moving agency located in New York City and Stockholm. The agency is strategically driven and are mainly focused on collecting social media intelligence in order to create business insights. During my time at Whispr Group I manly focused at the social media part. Client - H&M and the Lanvin collaboration.



Syrup

• United States
• Advertising Services
• 1 - 100 Employee

• CEO Assistant and Office Manager

  • 2008 - 2009

  Working, as both the CEO’s assistant and office manager has demanded stress tolerance, patience, good organisational and administrative skills, all helped with a positive attitude. I have, among other things managed the logistics of office relocation. Working, as both the CEO’s assistant and office manager has demanded stress tolerance, patience, good organisational and administrative skills, all helped with a positive attitude. I have, among other things managed the logistics of office relocation.