Account Manager

• Jun 2022 - Present

Media Manager - MEMS (Middle East Media Services)

• Feb 2010 - Apr 2022

• Owned the daily operational booking and execution of Ad campaigns for key publisher partners Al Bayan & Emarat Al Youm (UAE-based newspapers), Laha (KSA-based magazine) & Jamalouki (Lebanon-based magazine) • Reported to the Media Director and oversaw the efficient end-to-end monthly booking management for 1,000+ newspaper ad campaigns and up to 10 luxury brand magazine photo shoots • Managed the comprehensive ad campaign booking operations across all traditional and digital media – print, radio, TV and OOH – for the Choueiri Group’s Saudi Arabia (KSA) market; up to 50 campaigns monthly • Ensured 100% accuracy in the campaign booking cycle – maintained detailed tracking sheets and performed quality checks to ensure compliance with deal agreements, rate cards, documentation, rotation schedules and client briefs • Improved operational efficiency - created and rolled out detailed databases and process workflows from receiving booking orders through to final invoicing and billing reconciliation • Benchmarked competitor performance – undertook regular social listening and media monitoring for competitor activity, trends and potential sales opportunities • Upsold ad spaces to clients – liaised with multi-sector clients across Government, Large Corporates, Retail, Luxury brands, Real Estate, Automotive and individual clients. Understood client needs and presented best-fit solutions • Primary liaison for external Government Audits – enabled satisfactory quarterly audit outcomes by collaborating with auditors and presenting well-maintained documentation and data • Nurtured and grew trust-based working relationships and cross-functional partnerships with internal and external stakeholders including Sales, Digital Operations, Finance, Legal, Audit, Ad Agencies, Government Organizations & Direct Clients • Trained, coached and mentored one new joiner annually

Media Executive (Al Bayan Newspaper)

• Jul 2008 - Feb 2010

• Managed and executed the end-to-end ad booking cycle for Al Bayan – Dubai’s government-owned Arabic language newspaper • Delivered error-free execution of all advertisements placed – ensured on-time publication with thorough accuracy in content, placement and campaign schedule • Communicated with cross-functional stakeholders – including publishers, agencies and direct clients • Built strong working relationships with government officials and their marketing teams – gained in-depth knowledge of government laws and regulations and drove strict adherence to all directives • Proactively generated sales leads, cross-sold and upsold ad spaces – contacted and negotiated with new businesses and potential clients, deepened relationships with existing clients and offered need-based alternatives and solutions to drive the sales pipeline