Toufic Tawilee

Creative Director at Havas Oman
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Location
Muscat, Masqaţ, Oman, OM

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The team of dezakaya, Toufic and Ivana, was my first address to consider when developing strategy for my new brand. They do not act in a standard approach but as partners in understanding the core idea of the product and the outcome message to the customers. Dezakaya`s critical thinking lead to an outstanding result in creating my brand that added significant value to the advertised product. Their professionalism is complemented with a great amount of humor and love for their work. It is always a pleasure to work with them.

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Experience

    • Oman
    • Advertising Services
    • 1 - 100 Employee
    • Creative Director
      • Dec 2022 - Present
    • Czechia
    • Advertising Services
    • 1 - 100 Employee
    • Creative Partner
      • May 2018 - Present
    • Oman
    • Advertising Services
    • 1 - 100 Employee
    • Head of Creative
      • Feb 2022 - Nov 2022
    • Manager - Creative Services
      • Aug 2020 - Jan 2022
    • Czechia
    • Advertising Services
    • 1 - 100 Employee
    • Freelance creative director
      • Nov 2018 - Dec 2018

      I joined DDB in Prague on a freelance basis to work on projects for their key accounts (McDonald's for whom I completed an outdoor project). It was an interesting experience working in a new market and seeing how different it was from the Middle-East. I joined DDB in Prague on a freelance basis to work on projects for their key accounts (McDonald's for whom I completed an outdoor project). It was an interesting experience working in a new market and seeing how different it was from the Middle-East.

    • Advertising Services
    • 1 - 100 Employee
    • Creative Director
      • Dec 2015 - Feb 2018

      Moved to our big office in Riyadh to work with a team of writers and art directors, on a portfolio of clients including Al Safi, Flynas, Jarir and Saudi banks. Moved to our big office in Riyadh to work with a team of writers and art directors, on a portfolio of clients including Al Safi, Flynas, Jarir and Saudi banks.

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Creative Director
      • May 2011 - Feb 2018

      Escaping the Cairo revolution I landed the CD position in JWT in Jeddah. I managed the creative department in the office, overseeing the whole portfolio (Red Bull, Nokia, IPG, Unilever), pitches and some network projects, as well as all creative services like award submissions and internal team building. Escaping the Cairo revolution I landed the CD position in JWT in Jeddah. I managed the creative department in the office, overseeing the whole portfolio (Red Bull, Nokia, IPG, Unilever), pitches and some network projects, as well as all creative services like award submissions and internal team building.

    • Software Development
    • 1 - 100 Employee
    • ACD - Head of Art
      • Jul 2009 - Mar 2011

      I left Dubai to join my old team from FP7, now MI7 as head of the Art Department, overseeing all art and design work for the entire portfolio, working closely with the ECD, launching major campaigns for their top clients like the KFC Leo Messi campaign and various Sodic Project launches. I left Dubai to join my old team from FP7, now MI7 as head of the Art Department, overseeing all art and design work for the entire portfolio, working closely with the ECD, launching major campaigns for their top clients like the KFC Leo Messi campaign and various Sodic Project launches.

    • Advertising Services
    • 400 - 500 Employee
    • creative group head
      • Jan 2008 - Jul 2009

      I landed back in Dubai after my stint in Egypt and was lucky to join BBDO as Creative group Head, handling a portfolio of local clients (National Bonds, Dubai Industrial City), I also had the herculean task of supporting our young office in Qatar with the newly acquired Qtel (telecom). I landed back in Dubai after my stint in Egypt and was lucky to join BBDO as Creative group Head, handling a portfolio of local clients (National Bonds, Dubai Industrial City), I also had the herculean task of supporting our young office in Qatar with the newly acquired Qtel (telecom).

    • Kuwait
    • Graphic Design
    • 1 - 100 Employee
    • Senior Art Director
      • Oct 2004 - Oct 2007

      Joined FP7 in Egypt to work mainly on the Coca-Cola partnership with Nancy Ajram, and helping my team kickstart a Creative hub for the Promoseven regional network. We worked regionally on many projects namely Nescafe in Dubai, QNB in Qatar, as well as pitching and winning the Madinat Al Arab Megaproject in Dubai, and Etisalat in Egypt. Joined FP7 in Egypt to work mainly on the Coca-Cola partnership with Nancy Ajram, and helping my team kickstart a Creative hub for the Promoseven regional network. We worked regionally on many projects namely Nescafe in Dubai, QNB in Qatar, as well as pitching and winning the Madinat Al Arab Megaproject in Dubai, and Etisalat in Egypt.

    • United Kingdom
    • Art Director / Sr Art Director
      • 2000 - 2004

      I joined a growing office in Dubai, working with writers and designers on key accounts like Lipton (and other Unilever brands), and Kitkat (and other Nestle brands). Also participating in winning pitches like the Mercedes account. I joined a growing office in Dubai, working with writers and designers on key accounts like Lipton (and other Unilever brands), and Kitkat (and other Nestle brands). Also participating in winning pitches like the Mercedes account.

Education

  • Lebanese American University
    BA, Graphic Design
    1996 - 2000

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