Experience

PIP - Plan It Perfectly

• United Kingdom
• Internet Marketplace Platforms
• 1 - 100 Employee

• Co-Founder & CEO

  • Mar 2022 - Present

  An AI-enabled platform for planning the perfect party. PIP is an AI party planner that acts as an in-house, rockstar assistant for local event suppliers and a “party planner without the price tag” for the people looking to book them. Serving the billion-dollar events market, PIP aims to transform how people discover, book & execute childrens’ parties, weddings, corporate events, baby showers, religious events, and more. An AI-enabled platform for planning the perfect party. PIP is an AI party planner that acts as an in-house, rockstar assistant for local event suppliers and a “party planner without the price tag” for the people looking to book them. Serving the billion-dollar events market, PIP aims to transform how people discover, book & execute childrens’ parties, weddings, corporate events, baby showers, religious events, and more.



Growth | Division

• Growth Strategy Consultant

  • Mar 2022 - Present

  I work with Growth Division clients, building out growth marketing strategies and managing teams that execute on them, across paid and organic channels. Clients types I've worked with include: - B2B - SAAS - Wellbeing Tech - EdTech - Food Services - Events - Employee Engagement Solution At Growth Division we find scalable marketing channels for startups. We do this by identifying the highest impact channels to market, building your growth infrastructure, and putting together a team of specialist experts to execute growth experiments in those channels. After developing the growth strategy I project manage the work of channel-specific experts which includes: - Direct outreach - Social & display ads - SEM - SEO - Content Marketing - Speaking engagements - Business Development - Customer engagement - Trade shows - Affiliate Marketing - Viral marketing - Sales - Public Relations (PR) - Offline ads Show less



Expect Results Agency

• United Kingdom
• Advertising Services

• Co-Founder & Growth Consultant

  • May 2016 - Present

  As a serial entrepreneur I've launched businesses In the food, e-commerce, and tech scaling multiple companies from 0 to 6 or 7-figure revenue on a shoestring budget in a short period of time. Now I use this experience and knowledge to help other businesses as a growth marketing consultant. As a Growth Strategist for both bootstrapped and multi-million £ companies, I've developed and implemented successful strategies for startups both b2b & b2c including businesses, within fitness, proptech, skincare, e-commerce and more. These strategies have gone on to generate millions of pounds in revenue, new business, successful fundraising, and mergers and acquisitions. My skillset covers everything from strategy and project management to hands-on data analysis, SEO, CRO, CRM, social media, content marketing and more. I bring breadth and depth amounts of experience to help startups in all sectors in the B2B and B2C universes. Methodologies: Data and impact-driven (meaningful results over vanity metrics) Effort / Impact Measured Tactics (low effort, high impact tactics to boost momentum) Flywheel Method Marketing - focused on achieving maximum LTV of customers Channel expertise: SEO SEM System implementer: HubSpot CRM Show less



Nyeusi

• United Kingdom
• Retail Apparel and Fashion

• Co-Founder, CEO

  • Jun 2020 - Jan 2022

  Nyeusi was seasonal brand that specialising in premium activewear. Nyeusi was sold 100% online. The marketing plan for Nyeusi was to use Social Media ads at the top of the funnel and then go heavy on email in the middle and bottom. We produced multiple video and image based ads that were A/B tested across multi channels and audiences. The objective of these ads were to acquire an email address. Email addresses served to validate our idea (as a marker of interest - people signed up to have access to the store on launch). To move customers from this point of interest to purchase, we used email marketing and retargeting ads that varied based on activity (time spent on page, number of emails opened etc). The campaign was extremely successful. We generated emails at an average CAC of £0.20 and our conversion rate on emails with a purchase CTA was around 25%. We had a 5* review record, an email list of several thousand and a Facebook pixel that done a great job at filling the top of our funnel with customers similar to our existing purchasers. Technologies used: Facebook Ads Klaviyo Google Analytics Shopify Show less



Always Traveling

• United States
• Hospitality

• Co-Founder

  • Mar 2017 - Sep 2019

  Always Traveling produces high quality travel essentials for travel lovers. The business doubled its sales in 2018 and is growing rapidly; with several of our products ranked #1 online sellers in the UK. Our aim at AT is to enhance the overall travel experience by simplifying discovery, increasing reliability and improving the style of travel must haves for travel lovers. This is a passive income business that is 100% systemized so that I have the time freedom to pursue my actual passions. Show less



Zero to 100 Show

• United Kingdom
• Think Tanks

• Host

  • Mar 2018 - Feb 2019

  The Zero to 100 Show is a podcast sharing success tactics for people without privilege. Today my wife and I are successful business owners who have a 6 figure online business that gives us the time and money freedom to travel the world. But when decided to pursue this dream 5 years ago, we started without the privilege of a family or network who could guide us down that new path or invest in us in our journey. This is the same for so many people like us... Our journey has been some success, more failure but the ultimate education. With our podcast we want to share the success tactics we've learned and developed - as well of those of other people - to support and guide other people from communities like ours in achieving their goals too! Show less



startup

• Industrial Automation

• Ecommerce

  • Oct 2015 - Mar 2017

  A variety of products in health & fitness, luggage, office supplies & Toys. Over 18 months of study, practice, failure & success creating in demand products/brands and selling them online; generating an income from my laptop to seed fund my next business and keep the lights on whilst we run it. My first investment was £70, changed my life. #Freedom A variety of products in health & fitness, luggage, office supplies & Toys. Over 18 months of study, practice, failure & success creating in demand products/brands and selling them online; generating an income from my laptop to seed fund my next business and keep the lights on whilst we run it. My first investment was £70, changed my life. #Freedom



All Chip IN

• Co-Founder

  • Aug 2014 - Oct 2015

  All Chip In was a fintech startup that provided US College Students with a means of generating income for college fees and other education related items. On the flip side, it enabled givers (often wealthy individuals) a tax-efficient way to give back and stay updated as to the impact they had. All Chip In was accepted into a San Francisco accelerator and secured deals with SF based universities for campus based trials and support. Whilst we received a lot of support and a great amount of excitement from US students (the college fee thing is a huge problem out there), we did come up against some really difficult issues not least when it came to obtaining long term visas to stay out in the US! We did eventually decide to leave the startup behind but the value of that experience, the people we met and everything we learned make it one of those businesses its hard to think of as a fail! Show less



Love Smile Jerk Limited

• Food and Beverage Services

• Founder

  • Dec 2012 - Aug 2014

  The ultimate Caribbean BBQ experience. We've sold tens of thousands of delicious authentic meals to customers all over the UK over 2 years. In a very short space of time, we earned the reputation as one of the top Caribbean food provided on the street food scene, made the top 100 London food destination list and was nominated for 2 business awards. With 10 staff in multiple locations we traded at some fantastic events over the summer including London Zoo Lates, Global Gathering, and SW4; We featured on National Television - ITV News and one the BBC One Show with Sir Alan Sugar. Also in publications such as Time Out Magazine. It always was our intention to open a full Love Smile restaurant and it still is! TBC. Show less



Jefferies & Company

• United Kingdom
• Investment Management
• 1 - 100 Employee

• International Accounting Controller

  • Mar 2001 - Feb 2013

  Responsible for managing financials and accountants in 10 locations for offices across Asia, Europe, The Middle East & South America. Including management accounting reporting, PeopleSoft & Lawson ERP system implementation / training and finance process development. Responsible for managing financials and accountants in 10 locations for offices across Asia, Europe, The Middle East & South America. Including management accounting reporting, PeopleSoft & Lawson ERP system implementation / training and finance process development.



Supreme Minds

• India
• IT Services and IT Consulting

• Business & Artist Manager

  • Jun 2010 - Dec 2012

  In the space of 1 year we released 3 EP's / Mixtapes, had over 50,000 of downloads of our music and performed all over the UK including the London 02 arena. Our artist was tagged as MTV's 1-2-Watch artist. I was involved in and responsible for all aspects of running the record label and artist management; including song writing, event organising, executive producing, music videos (filming & editing), marketing material design and strategic planning. In the space of 1 year we released 3 EP's / Mixtapes, had over 50,000 of downloads of our music and performed all over the UK including the London 02 arena. Our artist was tagged as MTV's 1-2-Watch artist. I was involved in and responsible for all aspects of running the record label and artist management; including song writing, event organising, executive producing, music videos (filming & editing), marketing material design and strategic planning.