Experience

Axum

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Design Consultant

  • Sep 2021 - Present

  - I collaborated with the Founder and Head of Marketing on a rebrand that better connected with the brands positioning as an ecosystem.- I created brand assets, systems, and guidelines for products and cascaded the brand identity to cover a family of sub-brands. I also supervised the deployment of the brand visual systems across various media and platforms. - I was successfully able to work with the team to increase their design consciousness and created a suite of branded templates that significantly reduced inconsistency in outgoing brand materials.



Swaylabs

• United States
• Design Services

• Senior Designer

  • Mar 2020 - Feb 2022

  - I implemented a new project management strategy that helped the team achieve a 45% increase in positive client feedback on projects.- I also created new processes for internal file handling, sharing and review that ensured a shorter timeline and increased quality of creative output- I worked on over 120 successful presentations and pitch deck design for startups including Clearcover, Wala, Uber, Arcadia, amongst others. - I implemented a new project management strategy that helped the team achieve a 45% increase in positive client feedback on projects.- I also created new processes for internal file handling, sharing and review that ensured a shorter timeline and increased quality of creative output- I worked on over 120 successful presentations and pitch deck design for startups including Clearcover, Wala, Uber, Arcadia, amongst others.



Samar

• 1 - 100 Employee

• Digital Designer

  • Aug 2021 - Dec 2021

  - I worked remotely with the Product team at Samar, leading and helping to build a team of 3 designers and a UX Researcher. I also led the redesign of the brand identity.- I built low to high fidelity wireframes and interactive prototypes of the mobile app and website with Figma.- I led brainstorming and research exercises alongside stakeholders to understand product goals and map out strategies - I conducted in depth research and performed competitive & comparative analysis of similar products to guide the design strategy



Beyond Retail Technologies

• Design Consultant

  • Sep 2020 - Sep 2020



Mapemond Resources

• Visual Designer

  • Oct 2018 - Dec 2019

  - I collaborated with the head of strategy to work on branding projects including identity, visual system, guidelines and visual design, for several clients like LEAP Africa, La Sien, Clover Academy and Mapemond itself. - I collaborated with the head of strategy to work on branding projects including identity, visual system, guidelines and visual design, for several clients like LEAP Africa, La Sien, Clover Academy and Mapemond itself.



The Campace

• Design Services

• Creative Director

  • Jan 2018 - Dec 2018

  - Campace is a student club of designers; as Creative Director of the club I managed and oversaw all club activity including meetings, events and excursions.- I created or directed the design of club materials including meeting/event promotional material, and other brand marketing materials.- I tutored and managed the tutoring of new designers as part of the club's mission to offer free or affordable design classes. - Campace is a student club of designers; as Creative Director of the club I managed and oversaw all club activity including meetings, events and excursions.- I created or directed the design of club materials including meeting/event promotional material, and other brand marketing materials.- I tutored and managed the tutoring of new designers as part of the club's mission to offer free or affordable design classes.