Experience

Checkmk

• Germany
• Software Development
• 1 - 100 Employee

• VP Marketing

  • Aug 2022 - Present

  Munich, Bavaria, Germany Marketing department leader at Checkmk, the IT Monitoring platform. Member of the company management team.



Uberall

• Germany
• Software Development
• 200 - 300 Employee

• Director of Digital Marketing

  • Jul 2021 - Jul 2022

  Berlino, Germania Uberall is a Series C startup producing a SaaS for multi-location companies, which converts online traffic into in-store sales by reaching and engaging local customers. • Established the Digital Marketing department and strategy from scratch • Recruited, trained, and manage Digital marketers, with decision-making on the Digital marketing budget • Represented the Marketing organization in a senior cross-functional committee that designed the ABM sales-marketing funnel in Salesforce,… Show more Uberall is a Series C startup producing a SaaS for multi-location companies, which converts online traffic into in-store sales by reaching and engaging local customers. • Established the Digital Marketing department and strategy from scratch • Recruited, trained, and manage Digital marketers, with decision-making on the Digital marketing budget • Represented the Marketing organization in a senior cross-functional committee that designed the ABM sales-marketing funnel in Salesforce, as well as funnel conversion rates reporting and most of the Marketing-SDR-Sales operations • Set up and manage marketing automation, email nurturing, SEO, CMS, lead magnets, and landing pages • Developed ABM reporting and multi touch attribution from square one • Supervise SEA on Google Ads (Search, Display, remarketing) and Bing Ads • Manage PPC on LinkedIn Ads and organic social on LinkedIn and Facebook • Oversee the entire MarTech stack and the company website

• Head Of Digital Marketing

  • Jul 2019 - Jul 2021

  Berlin, Germany



DocPlanner

• Poland
• Technology, Information and Internet
• 700 & Above Employee

• Digital Marketing Manager Italy (MioDottore)

  • Jul 2016 - Jun 2019

  Roma, Italia Docplanner is a Series E startup which provides a SaaS for clinics and doctors and a healthcare booking marketplace. • Established the Italian Digital Marketing department and growth marketing strategy • Recruited, trained and managed a team of 5 marketers, with decision-making on the marketing budget • Devised content marketing as a demand generation engine, utilizing diverse media, such as ebooks, webinars, infographics, videos, and blog • Set up email marketing and marketing… Show more Docplanner is a Series E startup which provides a SaaS for clinics and doctors and a healthcare booking marketplace. • Established the Italian Digital Marketing department and growth marketing strategy • Recruited, trained and managed a team of 5 marketers, with decision-making on the marketing budget • Devised content marketing as a demand generation engine, utilizing diverse media, such as ebooks, webinars, infographics, videos, and blog • Set up email marketing and marketing automation from the ground up • Created the Italian B2B website for doctors and clinics Show less



Fleming.

• United Kingdom
• Construction
• 1 - 100 Employee

• Digital Marketing Manager

  • Jan 2015 - Jun 2016

  Bratislava, Slovakia Fleming is a B2B events and training organizer, in Finance, Oil & Gas, and Pharma industries. • As a Manager, supervised two teams of up to 4 marketers • Set up the demand generation team for US events from the grounds up and expanded the EU events team • Executed and managed content marketing, email campaigns, SEO, CMS, paid ads (Google and LinkedIn), and landing pages • Had a fast-paced career: joined thanks to a 6 months Marketing Internship under the Erasmus Placement… Show more Fleming is a B2B events and training organizer, in Finance, Oil & Gas, and Pharma industries. • As a Manager, supervised two teams of up to 4 marketers • Set up the demand generation team for US events from the grounds up and expanded the EU events team • Executed and managed content marketing, email campaigns, SEO, CMS, paid ads (Google and LinkedIn), and landing pages • Had a fast-paced career: joined thanks to a 6 months Marketing Internship under the Erasmus Placement program (now Erasmus +), then hired as a full-time Digital Marketing Copywriter, and soon after promoted to Digital Marketing Manager

• Marketing Copywriter

  • Jul 2014 - Dec 2014

  Bratislava, Slovakia

• Digital Marketing Specialist (Erasmus Placement)

  • Apr 2013 - Oct 2013

  Bratislava, Slovakia