Tory Sage

Artist Experience Coordinator at Black Fret
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Contact Information
Location
US
Languages
  • English -
  • Spanish Elementary proficiency

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Experience

    • United States
    • Entertainment Providers
    • Artist Experience Coordinator
      • 2017 - Present

      • Streamline artist experience during events to allow artists to focus on their craft • Liaison between artists, artist management team, venue staff, & media partners • Prepare artists for event interviews, photo opportunities, & video captures • Communicate run-of-show & assign role responsibilities to volunteer crew • Streamline artist experience during events to allow artists to focus on their craft • Liaison between artists, artist management team, venue staff, & media partners • Prepare artists for event interviews, photo opportunities, & video captures • Communicate run-of-show & assign role responsibilities to volunteer crew

    • United States
    • Entertainment Providers
    • 1 - 100 Employee
    • Co-Founder/Event Operations Lead
      • Jun 2015 - Present

      • Spearhead cross promotional events with local breweries & women-focused non-profits • Prepare master schedule & at-a-glance itineraries for tent-pole Beer Necessities events • Negotiate sponsorships from local breweries & manage catering bids for events • Oversee budget for all Beer Necessities events & fundraising efforts • Spearhead cross promotional events with local breweries & women-focused non-profits • Prepare master schedule & at-a-glance itineraries for tent-pole Beer Necessities events • Negotiate sponsorships from local breweries & manage catering bids for events • Oversee budget for all Beer Necessities events & fundraising efforts

    • Social Media Coordinator
      • Mar 2018 - Jun 2018

      • Live-captured social media content throughout the entirety of the event • Created photos, videos, Instagram stories, boomerangs, & feed content across FB, TW, & IG • Conducted pre-event research around chef influencers & audience composition • Maximized organic reach through intelligent account tagging & hashtag usage • Live-captured social media content throughout the entirety of the event • Created photos, videos, Instagram stories, boomerangs, & feed content across FB, TW, & IG • Conducted pre-event research around chef influencers & audience composition • Maximized organic reach through intelligent account tagging & hashtag usage

    • Marketing Coordinator
      • 2018 - 2018

      • Managed social media channels including Instagram, Facebook, & Twitter • Created social media content strategy & produced weekly content captures • Organized & managed pre-promotion & execution of brewery events & tap takeovers • Developed & executed marketing programs to reach new audiences & boost sales • Built & managed relationships with Hops & Grain partners across multiple lines of business • Managed social media channels including Instagram, Facebook, & Twitter • Created social media content strategy & produced weekly content captures • Organized & managed pre-promotion & execution of brewery events & tap takeovers • Developed & executed marketing programs to reach new audiences & boost sales • Built & managed relationships with Hops & Grain partners across multiple lines of business

    • Music
    • 200 - 300 Employee
    • VIP/Media Lounge Experience Coordinator
      • Aug 2015 - Aug 2017

      • Prepared artists for live-streaming sets with radio & television stations • Customized media lounge to meet sponsor needs & vendor schedules • Resolved unanticipated incidents quickly & helped develop future festival procedures • Informed media, sponsors, & VIPs about special experiences found throughout the festival • Prepared artists for live-streaming sets with radio & television stations • Customized media lounge to meet sponsor needs & vendor schedules • Resolved unanticipated incidents quickly & helped develop future festival procedures • Informed media, sponsors, & VIPs about special experiences found throughout the festival

    • United States
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Event Coordinator
      • Jun 2015 - 2017

      • Supervised build-out of HAAM festival activation & on-premise marketing assets • Managed scheduling & training of personnel & administration of contact sheets • Responsible for HAAM’s brand activation setup & onsite inspections • Oversaw fulfillment of staff needs including credentials, safety procedures, & cash reserves • Supervised build-out of HAAM festival activation & on-premise marketing assets • Managed scheduling & training of personnel & administration of contact sheets • Responsible for HAAM’s brand activation setup & onsite inspections • Oversaw fulfillment of staff needs including credentials, safety procedures, & cash reserves

    • United States
    • Entertainment Providers
    • Promoter
      • Dec 2015 - Apr 2016
    • United States
    • Higher Education
    • 700 & Above Employee
    • Social Cognition and Perception Laboratory Research Assistant
      • 2014 - 2014

      -Managed lab operations including Storytelling experiment technical set-up, participant instruction, monitoring, follow-up, and keeping meticulous logs -Helped develop and implement coding system using Excel for participants’ complex submissions -Aided in development of Twitter study analyzing status update and comment perceptions -Contributed in weekly meetings with research team to discuss protocol changes -Managed lab operations including Storytelling experiment technical set-up, participant instruction, monitoring, follow-up, and keeping meticulous logs -Helped develop and implement coding system using Excel for participants’ complex submissions -Aided in development of Twitter study analyzing status update and comment perceptions -Contributed in weekly meetings with research team to discuss protocol changes

    • Industrial/Organizational HR Coordinator
      • 2013 - 2014

      • Compiled board member feedback and created weekly reports for the board • Prepared job descriptions & assisted in hiring processes across all teams • Submitted proposals & permits to the City of Ames for events and staffing • Developed itineraries & process recommendations for all department heads • Compiled board member feedback and created weekly reports for the board • Prepared job descriptions & assisted in hiring processes across all teams • Submitted proposals & permits to the City of Ames for events and staffing • Developed itineraries & process recommendations for all department heads

    • Assistant Sales and Event Coordinator
      • May 2009 - Aug 2012

      Rapidly growing small business: I began in retail merchandise and guest services role then evolved to take on more responsibilities. • Executed event set-up and take-down sometimes at multiple venues daily • Recruited employees by networking at softball tournaments and performed interviews • Assisted with scheduling • Performed elementary market analysis to recommend product orders (items and quantity) • Helped design event merchandise Rapidly growing small business: I began in retail merchandise and guest services role then evolved to take on more responsibilities. • Executed event set-up and take-down sometimes at multiple venues daily • Recruited employees by networking at softball tournaments and performed interviews • Assisted with scheduling • Performed elementary market analysis to recommend product orders (items and quantity) • Helped design event merchandise

Education

  • Iowa State University
    Bachelor’s Degree, Psychology: Concentration Industrial/Organizational
    2010 - 2014
  • The University of Texas at Austin
    Human Dimensions of Organizations- Flourishing in the Workplace
    2015 -

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