Experience

Cape Fear Publishing

• United States

• Sales Manager

  • Sep 2002 - Present

  • Manage and mentor a six-person sales team to delivering consistent revenue growth at this major regional media outlet • Develop and assign leads, and oversee the business development life cycle to ensure successful optimization of each account • Create and conduct media sales trainings and workshops to ensure the team performs at peak levels • Work with the Publisher weekly to develop innovative multimedia integrated marketing packages • Successfully market a wide array of media products, from sponsorships and events to digital ads and eBlasts; innovate in the development of digital/print sponsored content platforms, as well as other hybrid platforms for maximum advertiser exposure • Build and nurture profitable relationships with senior and C-level management at top advertisers • Shape cross-sell opportunities for digital platforms that include display ads, e-newsletters, and social media coverage • Analyze market conditions and apply a research-driven foundation to create compelling tailored sales strategies • Organize up to 4 high-profile event sponsorships per year, such as TEDx and the Washington International Horse Show Key accomplishments: o Played a key role on the four-person team that successfully launched and built Virginia Living into one of the most widely-read regional lifestyle publications, with over 500,000 readers and a website that draws over 75,000 UMVs o Earned distinctions as the top sales performer for every issue since launch (over 85 to date) o Consistently delivered year-over-year revenue growth of up to 50%, including two consecutive million-dollar years o Closed over $10 million in deals and built a book of business consisting of over 500 active clients o Launched the entire sales operation from the ground up, building and training the entire sales team and new hires, and creating an environment where sales professionals can blossom into top performers Show less


Virginia Living Magazine
• Senior Account Executive

  • 2002 - 2006


64 Magazine

• Book and Periodical Publishing
• 1 - 100 Employee

• Senior Account Executive

  • 1999 - 2002

  Key accomplishments: o Exceeded annual revenue targets by over 100% at this award-winning monthly nonprofit arts publication that celebrated the Central Virginia arts and culture scene o Inaugurated a new category (automotive) and closed two of the leading advertisers in that category Key accomplishments: o Exceeded annual revenue targets by over 100% at this award-winning monthly nonprofit arts publication that celebrated the Central Virginia arts and culture scene o Inaugurated a new category (automotive) and closed two of the leading advertisers in that category



Virginia Business Magazine

• Newspaper Publishing
• 1 - 100 Employee

• Senior Account Executive

  • 1994 - 1999

  Key accomplishments: o Created new sales vehicles and exceeded revenue targets by up to 50% at this monthly B2B commercial and business news publication, targeted to decision makers in the Commonwealth Key accomplishments: o Created new sales vehicles and exceeded revenue targets by up to 50% at this monthly B2B commercial and business news publication, targeted to decision makers in the Commonwealth