Creative Producer

• Jan 2018 - Present

TVC, creative video and short film productions for digital channels. TVC, creative video and short film productions for digital channels.

Professional Freelancer

• Jun 2014 - Present

The founder of the TB Digital Studio, Toros Baysal has over 15 years of professional experience in integrated marketing communications including corporate communication, branding, communication design, digital marketing and eCommerce projects.... The founder of the TB Digital Studio, Toros Baysal has over 15 years of professional experience in integrated marketing communications including corporate communication, branding, communication design, digital marketing and eCommerce projects....

Cluster eCommerce Manager

• Apr 2013 - May 2014

+ Promoting Paloma Hotels in the digital space and drive business via the online channel, in accordance to the hotel’s market positioning as well as corporate brand identity and distribution guidelines. + Develops and implements digital marketing strategies in line with the hotel’s overall goal on online business. + Management of search engine and re-marketing marketing campaigns to drive online exposure to hotel website. + Social media management:community engagement, content creation and curation with the multi-channel SEO value and integrated contest designing with corporate hashtag(#RealMediterranean) + Ensuring content (photography, video and texts) of the online channel (OTAs, booking engines and thirdy party portals) remain accurate and brand compliant (Booking.com, Expedia.com, Tripadvisor.com etc.) + Supporting the sales teams and internal stakeholders by developing all digital marketing materials for the target foreign markets. (Mainly Turkey, Russia, Germany, UK, France and Benelux Countries) + Generated brand materials with QR codes. + Created a technical, up-to-date project brief with sitemap and pursued project management for the new corporate ecommerce website. + Press releases writing in Turkish and English both for online - offline PR. + Daily updating of social networks and monitoring Letoonia properties, including cross promotions. in all channels, updates and responding. + Conducted Facebook ads. + Competitive intelligence and monitoring of online and social media marketing trends. + Executed multi-language e-mail marketing campaigns. Show less

Complex Marketing Manager

• Apr 2012 - Apr 2013

+ Planning and executing (pre-opening & post-opening) branding and marketing operations of Sheraton Bursa Hotel & Aloft Bursa to align them with Starwood brand standards. + Ensuring content (photography & descriptions) of the online channels (OTAs, booking engines and thirdy party portals) remain accurate and brand compliant (Booking.com, Expedia.com, Tripadvisor.com etc.) + Pre-opening task force to brand and launch Aloft first time in Turkey + Creative development and planning of the guerilla and experience marketing efforts for the launch of Aloft Bursa (branded Mini Cooper Show Car, A.L.O.F.T road team, photo booths and integrated social media campaign etc.) + Planning and managing marketing budgets + Relationship building with creative agency’s and suppliers + PR planning, media and sponsor relations(providing advertorials, interviews, special projects etc.) and agency manegement + Creative development and production of brand collateral to ensure brand audit compliance + Media planning and direct buying for print, digital, outdoor, audio-visual mediums + Development and roll out of in property signage visuals + Event agency searching, evaluating, budgeting, contracting and briefing for the grand opening organisation. + Creative development and planning for the grand opening (including Video Mapping project) + Supporting the sales teams and internal stakeholders by developing all marketing material for targeted marketing channels focussing on return on investment (ROI) + Close working relationship with corporate and regional marketing teams + Creative copy writing and content management for the local property websites + Maintenance of property content on local property websites and Starwood corporate websites + Creating and management of the social media pages & accounts (Facebook, Twitter, Instagram, Youtube, Foursquare) + Creative concept planning; DJ & artist searching, evaluating, contracting and agency management for the parties of Aloft Bursa Show less

Social Media Manager

• May 2011 - Apr 2012

+ Directed and implemented integrated (online & print media) communication campaigns. + Initiated and directed the development of new brand identity and corporate magazine project with London based design consultancy. + In-flight video commercial project management for screening within the international flights of Turkish Airlines. + Generated print media ads with QR codes (for Hürriyet, Sabah, Travel+Leisure, Voyager, Time Out, Atlas, Der Spiegel, Stern, Pravda.ru) + Generated brand materials with QR codes (Business cards, MICE catalog, greetings cards, indoor exhibition and stand displays etc.) + Created a project brief with sitemap and pursued project management for the new corporate website.(letoonia.com) + Press releases writing in Turkish and English both for online - offline PR. + Online community management: content creation and curation with SEO value, social media management, community engagement and contest design. + Daily updating of social networks and monitoring Letoonia properties, including cross promotions in all channels, updates, responding, reposting and tweeting. + Improved Facebook community population from 2000s to 6000s. + Conducted Facebook ads + Competitive intelligence and monitoring of online and social media marketing trends + Corporate blogging at www.letoonialife.com + Executed e-mail marketing with madmimi.com Show less

Cluster Marketing & Corporate Communications Executive

• Jan 2010 - Dec 2010

+ Web content management. + Daily updating of social networks and monitoring Gloria properties, including cross promotions in all channels, updates, responding, reposting and tweeting. + E-mail marketing + Seek and deploy strategies to proactively develop online brand community + Setting SEO strategy, keywords + content copywriting & website modification. + Digital agency management + Web content management. + Daily updating of social networks and monitoring Gloria properties, including cross promotions in all channels, updates, responding, reposting and tweeting. + E-mail marketing + Seek and deploy strategies to proactively develop online brand community + Setting SEO strategy, keywords + content copywriting & website modification. + Digital agency management

Corporate Communications & PR Assistant Manager

• Mar 2008 - Feb 2009

Project Responsible & Jr. Designer

• Jun 2006 - May 2007

Intern

• Feb 2005 - Mar 2005

Supporting marketing tasks Supporting marketing tasks

Intern

• Jun 2003 - Sep 2003

Supporting marketing tasks Supporting marketing tasks

Intern

• Feb 2003 - Mar 2003

Competition analysing & reporting Competition analysing & reporting