Tori Saylor

Digital Director at Patients For Affordable Drugs
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Location
Lansing, Michigan, United States, US

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Experience

    • United States
    • Hospitals and Health Care
    • 1 - 100 Employee
    • Digital Director
      • Jun 2021 - Present

    • United States
    • Political Organizations
    • 1 - 100 Employee
    • Deputy Digital + Creative Director
      • Apr 2019 - Apr 2021

      Social media strategy and content creation for Governor Whitmer and Lt. Governor Gilchrist.Graphic design and branding for Governor Whitmer, Lt. Governor Gilchrist, various State of Michigan accounts, and various public health and infrastructure campaigns for the State of Michigan, such as Stay Home, Stay Safe, Save Lives, Futures for Frontliners, #DoingMIPart, and Rebuilding Michigan.Video concept, script copy, and production for Governor Whitmer and Lt. Governor Gilchrist.Lead rapid response and crisis digital communications for Governor Whitmer and Lt. Governor Gilchrist.Lead writer for communications involving gun violence prevention, LGBTQ+, and disability issues.Manage a team of three communications staffers responsible for various digital, social, and creative projects for Governor Whitmer, Lt. Governor Gilchrist, and the State of Michigan.Created and manage @MIFirstDogs, a humorous Twitter account written from the "voices" of the Governor's dogs, Doug and Kevin, that has received statewide news coverage.Web Administrator for Michigan.gov/Whitmer and support for Michigan.gov/Coronavirus.Representative for the Executive Office of the Governor on the State of Michigan Digital Council.

    • United States
    • Think Tanks
    • 200 - 300 Employee
    • Research + Special Assistant, Gun Violence Prevention Policy Team
      • Aug 2017 - Mar 2019

      Content creation for @CAPActionGuns, @AmProg, and @CAPAction.Provided gun violence prevention research support to policy analysts.Supported Advocacy Director through maintaining key partner relations and coalition building.Served as Project Manager for various advocacy campaigns, such as "6 Ways to Reduce Gun Violence In America", involving coordination with editorial, social, and creative teams.Drafted and edited emails for the CAP gun violence prevention email listserv.Planned and executed national virtual and face-to-face events, including a monthly national gun violence prevention meeting and annual national gun violence prevention summit.Managed schedule for Vice President of Gun Violence Prevention Policy and provided logistical and operations support for the Gun Violence Prevention Policy team.Managed and mentored team of gun violence prevention policy interns.

    • Political Organizations
    • 1 - 100 Employee
    • Deputy Director of “Broadway Swings Left” + Celebrity Surrogates Program
      • Aug 2018 - Nov 2018

      Coordinated logistics and created social media content for 50+ celebrity influencers to encourage turn out at Get Out The Vote events in swing districts nationwide.Coordinated logistics and created social media content for 42 Broadway cast members to encourage turn out at Get Out The Vote events in swing districts in New York.Assisted in training 42 Broadway cast members in social media content creation and campaign canvassing in order for them to promote and encourage turnout for Swing Left’s events in New York’s swing districts while canvassing.Served as the coordinator and point of contact for celebrity surrogates, such as Sara Bareilles, Cecily Strong, and Mark Ruffalo, at #TheLastWeekend kickoff rally in New York City.

    • Public Policy Offices
    • 1 - 100 Employee
    • Communications Intern
      • May 2017 - Aug 2017

      Created digital, social media, and op-ed content for Rep. Gabby Giffords, Captain Mark Kelly, and Giffords Courage to Prevent Gun Violence (then Americans for Responsible Solutions).Created 3 - 5 blog posts per month at ResistTheGunLobby.org,Assisted with press releases, media advisories, and general press relations. Created digital, social media, and op-ed content for Rep. Gabby Giffords, Captain Mark Kelly, and Giffords Courage to Prevent Gun Violence (then Americans for Responsible Solutions).Created 3 - 5 blog posts per month at ResistTheGunLobby.org,Assisted with press releases, media advisories, and general press relations.

    • United States
    • Political Organizations
    • 1 - 100 Employee
    • Digital and Field Organizing Intern
      • Jan 2017 - May 2017

      Represented and spoke on behalf of PPAM at community and campus events.Wrote copy for PPAM’s social media platforms.Recruited and managed a team of 30+ volunteers in the mid-Michigan area.Planned and executed women’s health and advocacy training events for community members. Represented and spoke on behalf of PPAM at community and campus events.Wrote copy for PPAM’s social media platforms.Recruited and managed a team of 30+ volunteers in the mid-Michigan area.Planned and executed women’s health and advocacy training events for community members.

    • Political Organizations
    • 1 - 100 Employee
    • Field Organizer
      • Jul 2016 - Nov 2016

      Recruited and managed teams of 50+ volunteers in lower and mid-Michigan.Recruited and managed teams of 10+ interns in lower and mid-Michigan.Served as Digital Lead in Mount Pleasant/Midland/Saginaw regions.Planned and executed Get Out The Vote events with celebrity surrogates Uzo Aduba, Bellamy Young, and Cecile Richards.Team planned and executed a major campaign rally featuring Vice Presidential Candidate Senator Tim Kaine. Recruited and managed teams of 50+ volunteers in lower and mid-Michigan.Recruited and managed teams of 10+ interns in lower and mid-Michigan.Served as Digital Lead in Mount Pleasant/Midland/Saginaw regions.Planned and executed Get Out The Vote events with celebrity surrogates Uzo Aduba, Bellamy Young, and Cecile Richards.Team planned and executed a major campaign rally featuring Vice Presidential Candidate Senator Tim Kaine.

    • United States
    • Civic and Social Organizations
    • Volunteer Coordinator and Women's Leadership Intern
      • Jun 2015 - Nov 2016

      Coordinating college-aged volunteers for a variety of causes, championing women leadership within college ministry and the Church through a Propel Women chapter, organizing meaningful and impactful service projects for college-aged students to participate in. Coordinating college-aged volunteers for a variety of causes, championing women leadership within college ministry and the Church through a Propel Women chapter, organizing meaningful and impactful service projects for college-aged students to participate in.

    • India
    • Outsourcing/Offshoring
    • Social Media Strategist
      • Jul 2015 - Dec 2015

      Created baseline audits, short sheets and audience objectives for Wayside Central - a Social Cafe client. Managed Wayside Central's social media with daily posts, user engagement, and creative campaigns.Assisted in promoting events through Snapchat, Facebook Live, and Instagram stories. Created baseline audits, short sheets and audience objectives for Wayside Central - a Social Cafe client. Managed Wayside Central's social media with daily posts, user engagement, and creative campaigns.Assisted in promoting events through Snapchat, Facebook Live, and Instagram stories.

    • Public Relations and Event Chair
      • Aug 2013 - May 2015

      Curated content for social media channels, created and distributed marketing materials for events, drafted and communicated press releases to proper channels, and acted as the voice for the Organization of Women Leaders at Central Michigan University. Curated content for social media channels, created and distributed marketing materials for events, drafted and communicated press releases to proper channels, and acted as the voice for the Organization of Women Leaders at Central Michigan University.

    • Event and Production Intern
      • Jun 2013 - Dec 2013

      Assisted with social media management, research, remote events, ad writing, and large partner events sponsored by K105.3. Assisted with social media management, research, remote events, ad writing, and large partner events sponsored by K105.3.

Education

  • Central Michigan University
    Bachelor of Science - BS, Journalism: Public Relations
    2012 - 2017
  • Northwest High School
    High School Diploma
    2008 - 2012

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