Tori Palmer-Kern

Associate Insights Director at Ignite 360
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Contact Information
us****@****om
(386) 825-5501
Languages
  • Spanish -
Skills

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Credentials

  • Fundamentals of Moderating
    RIVA Market Research & Training Institute
    Jul, 2016
    - Oct, 2024
  • QRCA Advanced Member
    QRCA

Experience

  • Ignite 360
    • United States
    • Market Research
    • 1 - 100 Employee
    • Associate Insights Director
      • Jun 2021 - Present

    • Senior Insights Associate
      • Aug 2019 - Jun 2021

      • Lead qualitative and quantitative research projects across a range of methodologies including 1:1 interviews, focus groups, longitudinal research, co-creation sessions • Facilitate cross-functional workshops around empathy, design thinking, innovation and jobs to be done

    • Insights Associate
      • Jan 2017 - Aug 2019

      • Moderate qualitative research across methodologies (ethnographies, IDI’s, online diary studies, focus groups, shop-alongs, intercepts, etc.) and clients ranging from consumer goods to technology to food and beverage • Drive analysis, write reports and collaborate with creative team to produce final PPT. and video deliverables leveraging the voice of the customer

    • Project Manager
      • May 2014 - Jan 2017

      • Serve as lead project manager responsible for managing qualitative research projects from start to finish• Develop screeners and oversee consumer recruitment

    • Associate Project Manager
      • Aug 2013 - May 2014

      • Partner with clients, internal teams and outside research vendors to successfully execute qualitative research projects from project intake to screener development and recruitment to final deliverable

  • Figure Skating Club of Minneapolis
    • Minneapolis, MN
    • Skating Coach
      • Nov 2015 - Present

      • Teach group and private figure skating lessons to children and adults • Teach group and private figure skating lessons to children and adults

  • Fusion Hill
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Junior Researcher
      • Jan 2013 - Jul 2013

      • Conduct qualitative research using a variety of methods (ethnography, focus groups, shop-alongs, phone interviews, co-creation and ideation sessions) • Assist in all aspects of analysis, strategy and deliverable creation for Fortune 100 clients • Collaborate with design team to create powerful deliverables (PowerPoint deck, posters, video) • Create and adhere to project deadlines • Conduct qualitative research using a variety of methods (ethnography, focus groups, shop-alongs, phone interviews, co-creation and ideation sessions) • Assist in all aspects of analysis, strategy and deliverable creation for Fortune 100 clients • Collaborate with design team to create powerful deliverables (PowerPoint deck, posters, video) • Create and adhere to project deadlines

Education

  • University of Minnesota - Carlson School of Management
    Master of Business Administration - MBA, Marketing/Marketing Management, General
    2019 - 2022
  • University of Wisconsin-Madison
    Bachelor of Science (B.S.), Consumer Affairs in Business, Spanish
    2008 - 2012
  • Universidad de Sevilla
    Spanish, International Business
    2011 - 2011

Community

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