Tori Leonard
UX Practice Manager at Anthro-Tech, Inc.- Claim this Profile
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Spanish Limited working proficiency
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English Native or bilingual proficiency
Topline Score
Bio
Rosie Lidington
Tori has been a brilliant conversationalist on The Big Sofa and has provoked some really interesting conversation in a range of different sofa environments. During Big Sofa training and de-briefs Tori also sparks thought provoking insight into the conversation gathered and has lots of ideas for enabling better conversation.
Simon Lidington
Tori joined Big Sofa as a conversationalist about 12 months ago and has done some great work for us since then. You have to be resilient to spend days at a time having lots of conversations with strangers, but her style is disarmingly gentle, encouraging and soft, and she is fantastic at getting people to open up and say what's on their minds and in their hearts. She's bright, reliable and I'd love to work with her again.
Rosie Lidington
Tori has been a brilliant conversationalist on The Big Sofa and has provoked some really interesting conversation in a range of different sofa environments. During Big Sofa training and de-briefs Tori also sparks thought provoking insight into the conversation gathered and has lots of ideas for enabling better conversation.
Simon Lidington
Tori joined Big Sofa as a conversationalist about 12 months ago and has done some great work for us since then. You have to be resilient to spend days at a time having lots of conversations with strangers, but her style is disarmingly gentle, encouraging and soft, and she is fantastic at getting people to open up and say what's on their minds and in their hearts. She's bright, reliable and I'd love to work with her again.
Rosie Lidington
Tori has been a brilliant conversationalist on The Big Sofa and has provoked some really interesting conversation in a range of different sofa environments. During Big Sofa training and de-briefs Tori also sparks thought provoking insight into the conversation gathered and has lots of ideas for enabling better conversation.
Simon Lidington
Tori joined Big Sofa as a conversationalist about 12 months ago and has done some great work for us since then. You have to be resilient to spend days at a time having lots of conversations with strangers, but her style is disarmingly gentle, encouraging and soft, and she is fantastic at getting people to open up and say what's on their minds and in their hearts. She's bright, reliable and I'd love to work with her again.
Rosie Lidington
Tori has been a brilliant conversationalist on The Big Sofa and has provoked some really interesting conversation in a range of different sofa environments. During Big Sofa training and de-briefs Tori also sparks thought provoking insight into the conversation gathered and has lots of ideas for enabling better conversation.
Simon Lidington
Tori joined Big Sofa as a conversationalist about 12 months ago and has done some great work for us since then. You have to be resilient to spend days at a time having lots of conversations with strangers, but her style is disarmingly gentle, encouraging and soft, and she is fantastic at getting people to open up and say what's on their minds and in their hearts. She's bright, reliable and I'd love to work with her again.
Credentials
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UX Certificate: UX Management
Nielsen Norman GroupFeb, 2022- Sep, 2024 -
Foundations in Creative Leadership
IDEO UMar, 2020- Sep, 2024 -
Story Telling for Influence
IDEO UFeb, 2020- Sep, 2024 -
CULTIVATING CREATIVE COLLABORATION
IDEO UDec, 2019- Sep, 2024 -
Leading for Creativity
IDEO UDec, 2019- Sep, 2024 -
Certified ScrumMaster
Scrum AllianceMay, 2017- Sep, 2024
Experience
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Anthro-Tech, Inc.
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United States
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Research Services
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1 - 100 Employee
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UX Practice Manager
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Oct 2018 - Present
As the UX Practice Manager my role is to standardize, manage and oversee our core practices in consulting, research, and design. This position is part of the company's leadership team and involves managing a team of designers, researchers, and content strategists. My responsibilities include:Resource Planning and Management• Effectively allocate resources across projects and initiatives, balancing project success, objectives, and team health• Focus on team’s utilization to meet client and company goals • Define and guide team responsibilities to ensure roles are clear on all client projects• Hold team members accountable to meet project success criteria and company targets • Understand team members’ expertise, passions, growth plans and personalitiesAccount Management and Service Delivery• Oversee day-to-day delivery of services to our clients, assuring an exceptionally high bar of quality for our deliverables and services • Manage a portfolio of projects and client accounts providing high quality work, excellent client satisfaction, positive referrals and strong financial performance• Oversee and report on project health – client satisfaction, quality of deliverables, budget and timelines• Systematically gather customer feedback, gauge satisfaction, and recommend improvements in our practices Standardization of processes• Standardize our processes for research, user-centered design, content strategy, project management, and accessibility, ensuring they are understood and followed by all• Coach team members in our practices as neededUX Research and Consulting• Lead research and consulting engagements including research design, conducting a variety of qualitative and quantitative research studies, analyzing results, and delivering presentations Show less
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User Researcher
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Jan 2016 - Oct 2018
"Anthro-Tech is a user-centered design consultancy focused on government agencies, nonprofits and enterprises with a social-impact mission."As a user researcher at Anthro-Tech I support the evolution of client products and services through User Centered Design. I conduct user research to understand people's needs and expectations, and usability studies to identify key issues and friction points. We incorporate this research into an iterative design process that leads us to the best solution for our clients and their customers. Show less
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Big Fish Games
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United States
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Computer Games
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300 - 400 Employee
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User Experience UX Researcher (II), UX Researcher (I)
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Jan 2013 - Jan 2016
As a UX researcher I perform usability testing with our customers to help Big Fish create high quality games for everyone. I conduct usability, concept, and game-play testing research on games in development, providing usability and engagement analysis and recommendations for improvement. I also design and conduct competitor game analysis to better understand the leading games in different genres. Once games are nearly fully developed I conduct focus groups and marketing research to help product managers determine the best ways to title and position a game for its release. A colleague and I manage the research lab resources, scheduling, recruiting, research, and analysis daily. Our work includes using CRM tools like Salesforce and survey tools like SurveyGizmo to recruit, organize, and track participants and games through iterative research studies. Show less
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The Insight Exchange LLP
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United Kingdom
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Freelance Social Research Conversationalist
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May 2012 - May 2013
"The Big Sofa project for Insight Exchange travels the UK gathering specialist content, conversations with members of the public, which are showcased on our cutting edge digital platform, a hugely flexible web tool that revolutionises how video can be accessed, categorised and viewed. The unique platform allows companies to see real-life conversations with everyday people. The Conversationalists who are trained in talking to people, getting them to open up using The Big Sofa methodology work alongside a film crew to collect data for the research web tool. Conversationalists and film crew work as a team to recruit and interview people at shopping centres, markets, high streets, music festivals, pubs, village fetes, football clubs, pubs and similar types of public spaces." - I worked with a small team to film conversations about research topics with members of the public. The transcribed data is uploaded to our web application for our clients to keyword search public opinions and experiences. We also took on bespoke projects for corporate clients interested in using our approach for their particular research needs. My role focused on participant recruitment, data collection and participant interaction, with workshopping involvement in data analysis for actionable insights and creation of client deliverables. Show less
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University College London
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United Kingdom
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Higher Education
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1 - 100 Employee
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Post Graduate in Digital Anthropology
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Sep 2011 - Sep 2012
I completed my masters thesis by examining issues of visibility and participation in online and offline Weight Watchers communities. Through participant observation, interviews, and surveys I developed an understanding of the relevance of community interaction within the dieting plan for Weight Watchers users. Above all, my research was a detailed investigation of how convenience and media ideologies combine to determine preference for online or offline dieting support in a polymediated society. Show less
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E-Learning Environments Assistant
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Mar 2012 - Aug 2012
Assistant to the E-Learning Environments department at UCL. Providing support on various E-learning projects, including department rebranding, score sheet processing, and helping to transition the University-wide e-learning platform Moodle to the new Moodle 2. Participated in usability testing and bug tracking before program upgrade release. Managed website content with Silva management system. Provided teaching assistance for E-Learning courses in person and through digital platforms.
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E-Learning Development Project Designer
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Jan 2012 - Mar 2012
E-Learning Development Grant- This project involves creating videos and a curriculum for an E-Learning initiative to introduce students to using video collection as research data. My contribution includes the design, filming and editing of video segments based on introductory data collection performed my students at London St. Pancras International and Euston rail stations. Along with the video segments my colleague and I developed a lesson plan to guide an instructor through the videos and the practical lab coursework. The goal of this project is to provide materials for teaching video research and data collection methods to University students. Show less
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Freelance
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Egypt
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Human Resources
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1 - 100 Employee
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Graphic Designer
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2009 - Jan 2012
Freelance graphic designer specializing in print design, wordpress site management and providing creative interpretation for the not-so creatively inclined. Worked primarily with the Adobe Create Suite including Photoshop, InDesign, and Illustrator. Freelance graphic designer specializing in print design, wordpress site management and providing creative interpretation for the not-so creatively inclined. Worked primarily with the Adobe Create Suite including Photoshop, InDesign, and Illustrator.
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Consumer Media Network
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IT Services and IT Consulting
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Online Publishing Assistant
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Jan 2011 - Apr 2011
Select, edit, and post articles for publication on various websites. The work is largely independent with a central server providing written communication and collaboration. Select, edit, and post articles for publication on various websites. The work is largely independent with a central server providing written communication and collaboration.
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Iowa Journalist
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United States
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Newspaper Publishing
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1 - 100 Employee
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Graphic Designer
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Jan 2010 - Dec 2010
Lead print and web designer for the Iowa Journalist magazine in its first year as a professional publication. Designed a wordpress site for the magazine, and initiated planning on the layout of the 72-page print edition. Lead print and web designer for the Iowa Journalist magazine in its first year as a professional publication. Designed a wordpress site for the magazine, and initiated planning on the layout of the 72-page print edition.
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Department of English
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United States
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Higher Education
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1 - 100 Employee
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Office Assistant,Graphic Designer
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Aug 2009 - Dec 2010
Office secretary performing tasks such as data entry, reception, copying, and mail distribution. Resident designer for the department, creating invitations and flyers for departmental events. Office secretary performing tasks such as data entry, reception, copying, and mail distribution. Resident designer for the department, creating invitations and flyers for departmental events.
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Hollyhock
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Canada
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Higher Education
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1 - 100 Employee
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Social Marketing Designer, Sales Representative
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May 2010 - Sep 2010
Designer of logos, promotional materials, and social media outreach for Hollyhock. Served as a sales representative, taking consignments and maintaining the sales floor. Designer of logos, promotional materials, and social media outreach for Hollyhock. Served as a sales representative, taking consignments and maintaining the sales floor.
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Pool Watch Inc
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United States
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Recreational Facilities
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1 - 100 Employee
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Lifeguard/Assistant Pool Manager
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May 2008 - Aug 2009
Worked in high pressure, authority situation as assistant supervising lifeguard for community pool serving families. Worked in high pressure, authority situation as assistant supervising lifeguard for community pool serving families.
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Adagio Inc.
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United States
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Furniture and Home Furnishings Manufacturing
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Blog , Writer and Administrator
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Apr 2008 - Oct 2008
Managed a feature blog for a retro jewelry company called Adagio Inc. Managed a feature blog for a retro jewelry company called Adagio Inc.
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Education
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2011 - 2012
University College London, U. of London
MSc Digital Anthropology, Anthropology -
2007 - 2010
University of Iowa
BA, Anthropology, Journalism & Mass Communication -
2009 - 2009
Universidad de Sevilla
Study Abroad, Anthropology
Community
