Experience

Veritas Communications
• Canada
• Public Relations and Communications Services
• 1 - 100 Employee
• Account Coordinator

  • Feb 2022 - Present

The Publicist Group
• Pakistan
• Public Relations and Communications Services
• Content Coordinator

  • Jun 2021 - Feb 2022


Neighbourhood Creative

• Canada
• Advertising Services
• 1 - 100 Employee

• Content Creator

  • Feb 2021 - Jun 2021

  - Managed the social portfolio for two professional companies - Provided regular community management including content production, photo sharing/scheduling, and commenting - Provided monthly social reports based on performance analytics - Managed the social portfolio for two professional companies - Provided regular community management including content production, photo sharing/scheduling, and commenting - Provided monthly social reports based on performance analytics



The DMZ

• Canada
• IT Services and IT Consulting
• 1 - 100 Employee

• Marketing Ambassador

  • Sep 2020 - May 2021

  - Developed and supported the full scope of communication efforts from strategy to content creation for @ryersondmz on TikTok - Developed and revised written content for DMZ Movers and Shakers podcast - Supported the creation of written copy for bi-weekly newsletters through Mailchimp - Developed content strategy for Instagram @ryersondmz/@dmzsandbox - Developed and supported the full scope of communication efforts from strategy to content creation for @ryersondmz on TikTok - Developed and revised written content for DMZ Movers and Shakers podcast - Supported the creation of written copy for bi-weekly newsletters through Mailchimp - Developed content strategy for Instagram @ryersondmz/@dmzsandbox


Neill-Wycik Co-operative College Inc.
• Communications Assistant

  • Aug 2020 - May 2021


Ryerson University

• Canada
• Higher Education
• 700 & Above Employee

• Student Support Specialist

  • May 2019 - Apr 2020

  - Provide administrative support and ensure the efficient day-to-day operation of the Student Learning Support reception. - Execute customer service and interpersonal skills through effective written and oral communication - Answer inquiries, perform triage and refer students to appropriate Student Learning Support program and/or professional staff - Assist with program scheduling, room bookings, program area schedules on the Student Learning Support booking system, ConnectRU, Ryerson Today and Google Calendars



Momentum Worldwide

• United States
• Advertising Services
• 700 & Above Employee

• Brand Ambassador

  • Aug 2019 - Jan 2020

  - Represented Nike at Crown in The Park basketball event - Communicated and represented the company’s ethos through branded experience - Represented Nike at Crown in The Park basketball event - Communicated and represented the company’s ethos through branded experience



STACK

• United States
• Advertising Services
• 1 - 100 Employee

• STACK Brand Ambassasor

  • Sep 2018 - Apr 2019

  STACK is a financial service that aims to reinvent the way consumers interact with their money. Responsibilities: - Grow STACK's presence on Ryerson's campus through representing their goals - Responsible for developing a strategic plan to ensure campus engagement - Acted as a liaison between Ryerson’s campus and STACK’s head office team through regular communication - Posted on social media as well as utilized personal and professional networks to garner engagements STACK is a financial service that aims to reinvent the way consumers interact with their money. Responsibilities: - Grow STACK's presence on Ryerson's campus through representing their goals - Responsible for developing a strategic plan to ensure campus engagement - Acted as a liaison between Ryerson’s campus and STACK’s head office team through regular communication - Posted on social media as well as utilized personal and professional networks to garner engagements



Toronto Zoo

• Canada
• Museums, Historical Sites, and Zoos
• 200 - 300 Employee

• Sales Associate

  • Jun 2017 - Oct 2018

  Responsibilities: - Ensured a high level of customer service through front-line support - Received, logged and coordinated appropriate inventory levels - Responsibly handled cash and executed accurate daily till counts - Marketed promotions within retail stores with the expectation of meeting daily targets Responsibilities: - Ensured a high level of customer service through front-line support - Received, logged and coordinated appropriate inventory levels - Responsibly handled cash and executed accurate daily till counts - Marketed promotions within retail stores with the expectation of meeting daily targets



Search Engine People Inc.

• Canada
• Advertising Services
• 1 - 100 Employee

• Marketing Specialist

  • Jan 2016 - Aug 2016

  My time at Search Engine People started as a co-op position, then progressed into being hired as a summer student. Responsibilities: - Utilized Google AdWords to create attractive text and image ads for professional small businesses - Monitored various small businesses' Pay Per Click activity. This included implementing their budgets, making adjustments where necessary, and tracking conversions. - Increased various small businesses' Search Engine Optimization Pay Per Click Marketing: - created relevant PPC keyword lists in order to achieve higher traffic - created negative PPC keyword lists in order to reduce wasted clicks - Monitored and eliminated underperforming keywords - Involved in the creation of attractive and cohesive landing page design Search Engine Optimization: - Involved in the technical and creative aspects of driving traffic and increasing awareness such as building links and finding keywords