Tori Gipe

Senior Producer at Blue Ion
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Location
Simpsonville, South Carolina, United States, US

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Nick DiMoro

Tori is a kind, self-motivated public relations professional. She is endearing to all those who work with her and she always remains positive even in the most stressful situations. She is also one of the most reliable people I know.

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Experience

    • Marketing Services
    • Senior Producer
      • Aug 2021 - Present
    • Senior Web Project Coordinator
      • Jul 2020 - Aug 2021

    • Web Project Coordinator
      • Oct 2017 - Jul 2020

      Managed multiple projects under tight deadlinesManaged and delivered projects’ website lifecycle within quality, time and budget requirementsEstablished website project scope, developed estimates, and proposalsCollaborated with internal teams to design, develop and implement digital projectsDeveloped website solutions by formulating objectives, planning project life-cycle deliverables and resource availability and application, preparing installation and modification specifications, leading the exploration, evaluation, and design of technical solutionsImplemented web solutions by monitoring project progress, tracking action items, conducting design and implementation reviews, examining, researching, and resolving issues, escalating issues to appropriate authority, responding to team members' concerns, and coordinating requirements with interested departmentsAssured quality web solutions by assisting and coordinating testing prior to launchAccomplished work requirements by following production, productivity, quality, and customer-service standardsIdentified work process improvementsMet cost standards by monitoring expenses and implementing cost-saving actionsAccomplished organization goals by accepting ownership for accomplishing new and different requests and exploring opportunities to add value to job accomplishmentsDelegated tasks and kept team on track for deadlinesHighlighted potential risks or malfunctions and acted proactively to resolve issues Show less

    • United States
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Digital Operations Manager
      • Jul 2017 - Oct 2017

      Sales-• Monitor the latest in trafficking and media industry trends using research and digital analytics• Develop, prioritize, and implement digital strategies to grow demand across all channels• Advise/consult with sales team and clients regarding advertising opportunities, technical requirements, scheduling, tracking performance, and campaign delivery. Optimize based on insights using analytics tools• Manage implementation of online advertising campaigns; deliver follow-up client reports on performance of ads to demonstrate client ROIEditorial-• Partner with Publisher on copyediting and digital presentation for each publication’s digital presence• Edit, and manage production of digital content to be consistent with organization’s brand, style, and tone to further company mission• Ensure all website content is organized and kept up to date through WordPress• Decide on final digital copy, art, article styling for online postingsDay-to-day-• Serve as the company subject matter expert (SME) for web content management systems• Build, lead, and supervise a digital team; providing motivation, creating strong team environment, and ensuring tasks are completed on time and properly• Manage and prioritize work effectively to ensure internal deadlines, timetables and approvals are met• Oversee creation and delivery of social media and web marketing campaigns that position the company’s products in the market, and drive awareness, engagement, digital traffic and increased revenue• Serve as B2B subject matter expert to support redesign and relaunch of Greenville Journal, Upstate Business Journal, TOWN, and atHOME websites and mobile applications, consulting with web developer and CEO/Publisher to oversee completion• Develop and leverage training materials to educate internal teams of new authoring components and processes• Copyedit and distribute weekly e-newsletters/e-blasts• Develop and distribute monthly digital and social media analytics reports Show less

    • Digital Content Manager
      • Feb 2017 - Jul 2017

      Keep up to date with the latest in trafficking and media industry trends. Develop, prioritize, and implement digital strategies to grow demand across all channels.Advise/consult with sales team and clients regarding advertising opportunities, technical requirements, scheduling, tracking performance, and campaign delivery.Manage scheduling, production and implementation of online advertising campaigns; coordinate rotation of ads; deliver follow-up client reports on performance of ads.Own end-to-end execution of social media marketing campaigns and initiatives, including content marketing, event marketing, creative direction and execution, etc.Analyze campaign performance; optimize based on insights using analytics tools.Work as part of a team with Publisher/Managing Editor on copyediting, proofreading, digital presentation, strategy and social media for each publication’s digital presentation.Create, edit, and manage production of digital content, both visual and written, to be consistent with organization’s brand, style and tone to further company mission.Make decisions on final digital copy, art, article styling for online postings.Serve as the company subject matter expert for web content management and digital asset management systems.Manage and prioritize work effectively to ensure internal deadlines, timetables and approvals are met.Manage creation and delivery of social media and web marketing campaigns that positions company’s products in the market, and drive awareness, engagement, digital traffic and increased revenue.Developing and leveraging training material to educate internal teams of new authoring components and processes.Copyedit and distribute weekly e-newsletters/e-blasts; daily social media posts.Develop and distribute monthly digital and social media analytics reports. Show less

    • Administrative Coordinator
      • Nov 2016 - Feb 2017

      Back-up for the Administrative Assistant to the CEO and the Administrative Assistant for Safety. Worked together with the Administrative Assistant to the CEO on company projects and assisted the CEO with written and email correspondence and with phone calls. Answered all inbound calls, greeted all visitors and assisted at all times to meet the needs of those who came to the front desk-- demonstrated a high level of customer service. Worked as a liaison with branch coordinators and internal contacts for client accounts. Received and filed worker's compensation claims as needed. Completed employment verifications and managed the online application portal. Facilitated the distribution of mail, office supplies and FedEx shipments. Responsible for processing invoices and vendor paperwork. Responsible for managing the documentation retention system for the organization. Show less

    • United States
    • Investment Management
    • 700 & Above Employee
    • Ambassador of Facilities
      • Sep 2015 - Oct 2016

      Lead ambassador and receptionist for world class reception team, specializing in high end customer service, employee support and comprehensive administrative responsibilities. Managed all guest arrivals and departures, ensuring excellent guest experience while upholding the utmost in security mindedness and accurate documentation through in-depth visitor management software Program manager for the Visitor Management System (VMS) software, meeting weekly to troubleshoot any and all backend/IT issues to ensure exceptional output for employees and the business at large Program manager for the Quality Management Software (QMS), a “mind-mapping” software responsible for building out and publishing a multitude of processes specifically utilized by ambassadors Responsible for designing systems for gathering metrics and utilizing these to ensure team functionality and productivity Served as central resource for employees and guests, promoting positive workplace environment and employee productivity Reception’s liaison between security and building management, meeting bi-weekly to raise issues and discuss solutions Provided extensive administrative support to the CEO and Management Committee members Personally maintained and oversaw all scheduling and calendaring for 18+ team members over 7 sites. Fielded all internal and external calls Responsible for maintaining lobby appearance and opening and closing all sites Show less

    • United Kingdom
    • Writing and Editing
    • 1 - 100 Employee
    • Broadcast Content Editor
      • Jan 2015 - Sep 2015

      Created, edited and maintained program and channel listings for both national and international clients with an overall consumer number of 100 million plus. Management of over 230 client relationships and portfolios Effectively communicated with clients, engaging in deadline management, order details, custom client requests and troubleshooting minor to substantial problems in fast-paced environment Responsible for database management and the meticulous inputting of accurate data being streamed to over 100 million customers worldwide Conducted internal and external research studies, partnering with outside affiliates to obtain data on network programming and output metrics Show less

    • Infant Room Teacher
      • Sep 2014 - Jan 2015

      Communicated effectively with infants, their parents and other staff Provided quality, nurturing care to infants in a demanding, fast-paced environment Demonstrated skills to properly address developmental needs of infants Conducted and documented assessments of children Organized each day's activities to provide children with a variety of experiences and opportunities that allowed them to develop curiosity, initiative, and creativity Communicated effectively with infants, their parents and other staff Provided quality, nurturing care to infants in a demanding, fast-paced environment Demonstrated skills to properly address developmental needs of infants Conducted and documented assessments of children Organized each day's activities to provide children with a variety of experiences and opportunities that allowed them to develop curiosity, initiative, and creativity

    • Spain
    • Restaurants
    • 1 - 100 Employee
    • Barista
      • Jul 2014 - Nov 2014

      While in customer service positions: Managed procedures and operations related to store opening and closing, financial transactions and cash register operation. Acting Manager responsible for employee schedule, new employee training and work performance of employees. Month-to-month bookkeeping and records. Provided exceptional service when interacting with customers, peers and managers in fast-paced environment. While in customer service positions: Managed procedures and operations related to store opening and closing, financial transactions and cash register operation. Acting Manager responsible for employee schedule, new employee training and work performance of employees. Month-to-month bookkeeping and records. Provided exceptional service when interacting with customers, peers and managers in fast-paced environment.

    • United States
    • Individual and Family Services
    • Bartender
      • May 2013 - Sep 2014

      While in customer service positions: Managed procedures and operations related to store opening and closing, financial transactions and cash register operation. Acting Manager responsible for employee schedule, new employee training and work performance of employees. Month-to-month bookkeeping and records. Provided exceptional service when interacting with customers, peers and managers in fast-paced environment. While in customer service positions: Managed procedures and operations related to store opening and closing, financial transactions and cash register operation. Acting Manager responsible for employee schedule, new employee training and work performance of employees. Month-to-month bookkeeping and records. Provided exceptional service when interacting with customers, peers and managers in fast-paced environment.

    • Public Relations Specialist
      • Oct 2012 - May 2014

      Worked alongside Executive Director to increase community awareness and outreach for the organization. Planned and coordinated all facets of annual fund raising events, responsible for budgeting, securing keynote speakers and entertainment, as well as acquiring donors and high profile attendees. Single handedly increased donation revenue by 30 percent in the 2013 to 2014 calendar year. Designed web content and promotional advertising campaigns to promote the center and increase family planning awareness in community. Responsible for the operation of all social media accounts, increasing visibility of fundraising events and campaigns, as well as systematically relaying the services provided by the center. Accomplishments Planning and Execution of the Annual Walk of Life Planning and Execution of the Annual Fundraising Banquet (Increased Donations by 30 Percent from 2013 to 2014) Press Releases and Newspaper Articles Pertaining to Donors, Events and Programs Print Work Including Brochures, Posters, Banners, etc. Social Media, Including Facebook and Twitter, to Increase Community Outreach Development and Implementation of College Outreach Program Aided in Development of Abstinence Program in Middle Schools Show less

    • Student Employee
      • Aug 2011 - May 2014

      While in customer service positions: Managed procedures and operations related to store opening and closing, financial transactions and cash register operation. Acting Manager responsible for employee schedule, new employee training and work performance of employees. Month-to-month bookkeeping and records. Provided exceptional service when interacting with customers, peers and managers in fast-paced environment. While in customer service positions: Managed procedures and operations related to store opening and closing, financial transactions and cash register operation. Acting Manager responsible for employee schedule, new employee training and work performance of employees. Month-to-month bookkeeping and records. Provided exceptional service when interacting with customers, peers and managers in fast-paced environment.

    • United States
    • Food and Beverage Services
    • 1 - 100 Employee
    • Retail Associate
      • May 2008 - Sep 2010

      While in customer service positions: Managed procedures and operations related to store opening and closing, financial transactions and cash register operation. Acting Manager responsible for employee schedule, new employee training and work performance of employees. Month-to-month bookkeeping and records. Provided exceptional service when interacting with customers, peers and managers in fast-paced environment. While in customer service positions: Managed procedures and operations related to store opening and closing, financial transactions and cash register operation. Acting Manager responsible for employee schedule, new employee training and work performance of employees. Month-to-month bookkeeping and records. Provided exceptional service when interacting with customers, peers and managers in fast-paced environment.

Education

  • SUNY Oswego
    Bachelor of Arts (B.A.), Public Relations/Image Management
    2010 - 2014

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