Marketing Manager

• Jan 2022 - Present

Senior Marketing Manager

• Apr 2021 - Jan 2022

Head of Marketing - Bett global series

• Sep 2019 - Nov 2020

Managing a global marketing campaign for Bett, one of Hyve's biggest portfolios which brings together EdTech, innovation and people. - B2B and B2C strategy and multichannel marketing campaigns for five globalevents in Bett’s £21M portfolio- Developing a marketing and PR strategy for Europe, APAC and MEA regions - Overseeing and reporting on a data-driven marketing campaign for Bett 2020 which resulted in a 200% increase in registrations through a highly targeted multichannel campaign - Managed a rebrand project with a completely new visual identity and brand values- Introduced new revenue and lead generation opportunities through 365content campaign incl. podcast series, webinars and social media live sessions- Responsible for the marketing budgets to ensure it delivers required commercial results and ROI- Managing a team of 5 direct reports, ensuring they have set objectives andfeel supported in their professional development plans

Marketing Manager

• Sep 2017 - Aug 2019

Developing, implementing and optimising marketing strategy and plans for MBA student recruitment through digital marketing and advertising campaigns, as well as user-generated content strategies. - Led regional recruitment targets in Europe, North America and Asia with customised marketing and media campaigns - Managed a marketing budget of approx. £1m to ensure we reach our targets through paid and owned marketing campaigns - Monitored performance of all media and marketing campaigns to optimise performance and reach monthly KPIs - Developing a new Future You creative campaign with an external design agency and moving programme brochures from traditional print to digital

Marketing Manager

• May 2016 - Aug 2017

Planning and executing digital email and social media campaigns to support regional sales targets in key areas around the world. Creating personalised automation campaigns on Infusionsoft CRM platform. Planning and executing digital email and social media campaigns to support regional sales targets in key areas around the world. Creating personalised automation campaigns on Infusionsoft CRM platform.

Marketing and Communications Officer

• Sep 2013 - Apr 2016

In my role at London Sport, I used my skills to promote the newly launched organisation, improve the awareness of the brand and develop digital marketing strategies.My responsibilities included:  Development and testing the new website with external web design agency Website content publication  Developing and executing email marketing campaigns to both B2B and B2C audiences Performance analysis of various digital platforms including website, email campaigns and social media Liaison with external marketing and print design agencies  Development of marketing and communications strategies and plans This Girl Can campaign activation locally

Media And Communications Officer

• May 2013 - Sep 2013

During my role as Media & Communications Officer, I was marketing a national Community Games programme to local partners in London and promoting events to local press contacts to increase the awareness of the campaign.My responsibilities included: campaign management and execution on a local level, communicating the campaign to key partners; keeping track of the project progress and communicating with the client to keep them informed of progress and to make relevant decisions. During my role as Media & Communications Officer, I was marketing a national Community Games programme to local partners in London and promoting events to local press contacts to increase the awareness of the campaign.My responsibilities included: campaign management and execution on a local level, communicating the campaign to key partners; keeping track of the project progress and communicating with the client to keep them informed of progress and to make relevant decisions.

Assistant Account Executive

• Aug 2012 - Jan 2013

Coordinating and managing public relations, media enquiries and press office activities at both a national, International and regional level at a fast paced public relations agency.Account management of various lifestyle clients such as Uunique London, Tara Walker's Dream and Tutti Frutti UK: developing and planning media campaigns with clientsattending regular campaign meetings with clients to keep track of successmanagement of social media campaignsarranging press days for new product launchestracking the media coverage

Radio journalist intern

• Jun 2010 - Jul 2010

During this short work experience opportunity at Estonia's most important news organisation, I had a fantastic chance to learn about news production, interview process and putting together news items for radio news. My responsibilities included: Composing news stories and interviews both face-to-face and over telephone Researching and analysing rich data on daily basis such as press releasesCommunications with other media representativesWorking under demanding time scales to publish radio news items on time