Tope Anifowose
Research Consultant at Pierrine Consulting- Claim this Profile
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Bio
Credentials
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Chartered Institute of Personnel Management (CIPM)
-Aug, 2014- Nov, 2024 -
Health, Safety and Environment (HSE) Level 2
-Jun, 2014- Nov, 2024
Experience
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Research Consultant
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May 2018 - Present
• Client Management: constant interfacing with clients on market intelligence and trends. Managing accounts across FMCG, telecoms, automobile, financial & social sectors. • Project planning and Management: priorities project requirements and delivery, manage and evaluate project progress from initial briefing to final deck presentation. • Designing research instruments: writing compelling proposals, apply appropriate research methodology/approach, design questionnaires/screener… • Client Management: constant interfacing with clients on market intelligence and trends. Managing accounts across FMCG, telecoms, automobile, financial & social sectors. • Project planning and Management: priorities project requirements and delivery, manage and evaluate project progress from initial briefing to final deck presentation. • Designing research instruments: writing compelling proposals, apply appropriate research methodology/approach, design questionnaires/screener, discussion guides and build templates for reporting. • Data collection: moderating focus group discussions, in-depth interviews, immersions, cognitive interviews, ethnographies. Visiting trade channels and conducting mystery shopping, shopnographies & Vox-pops. • Data analysis and presentation: provides sound analysis on data, finding a compelling story using context and raw data. • Draw out strategic & insightful conclusions and recommendations from research that ultimately adds value to client’s business. • Quality control: sets standards of excellence, ensures standard quality through thorough checking procedures, conduct detailed checks of proposals, questionnaires, discussion guides, presentations, spot checks during fieldwork and back checks after fieldwork. • Financial management: identifying ways to meet team target by proposing cost savings solutions, also meeting a set GM per projects. • Leadership, team and people management: direct supervision and work assessment of Trainee Research Executive and Research Executive assigned to me. Show more Show less
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Consumer and marketing Insight Analyst (Qualitative)
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Jun 2015 - May 2018
• Utilizes qualitative research techniques inclusive of Technology Enabled Research (TER) covering Usage and Attitude studies, Brand Performance, Product development, Advertising and Media studies.• Develops, manages and maintains client relationships leading to repeat purchases as trusted advisor to clients.• Adept at managing project plans, scope, timescales and budgets, innovative using initiative to adapt appropriate decisions within authorized tolerance limits. Excellent knowledge… • Utilizes qualitative research techniques inclusive of Technology Enabled Research (TER) covering Usage and Attitude studies, Brand Performance, Product development, Advertising and Media studies.• Develops, manages and maintains client relationships leading to repeat purchases as trusted advisor to clients.• Adept at managing project plans, scope, timescales and budgets, innovative using initiative to adapt appropriate decisions within authorized tolerance limits. Excellent knowledge of job costing to achieve profitability while remaining competitive.• Produces quality reports for various audience levels, perform analysis and reporting of research findings to actionable insights.• Sociable and promotes oneness, goes extra mile to collaborate with colleagues in the same level and senior colleagues to become excellent researcher.• Create, manage and maintain client relationships to encourage repeat purchases, leading to clients requesting personal handling of their projects.• Planned and conducted the region’s first Technology Enabled Research (TER)• Provide ongoing and continuous collaboration with senior colleagues and line managers to be an excellent researcher.• Write winning proposals and contribute to achieving company monthly sales targets.• Coordinate project costing to ensure achievement of company profitability. • Focused on building relationships and promoting comprehensive research approaches that enhance profitability. Areas of Expertise include:o Strategic Planning & Forecasting Resources Management o Writes Winning Proposalso Business Development o Relationship Building o Research Finding Analysiso Technology Enabled Research o Leadership o Project Management Show more Show less
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HR OFFICER
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Dec 2014 - Jun 2015
Developing recruitment and selection campaigns that supports the induction processManaging staff relationship, promptly written response to queries, and general interpersonal communicationWorking closely with the HR manager with grievance, disciplinary and capability investigations and hearingsProviding advisory service to employees ensuring that they are fully aware of their rights and entitlementsWorking closely with the HR colleagues across the globe to monitor, review and… Developing recruitment and selection campaigns that supports the induction processManaging staff relationship, promptly written response to queries, and general interpersonal communicationWorking closely with the HR manager with grievance, disciplinary and capability investigations and hearingsProviding advisory service to employees ensuring that they are fully aware of their rights and entitlementsWorking closely with the HR colleagues across the globe to monitor, review and update all policies in line with current legislation and best practiceDriving organizational performance by driving core business objectiveMaintaining a leave management systemUpdating organizational organogram and monitoring the health insurance policy Show more Show less
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HR Officer
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Aug 2014 - Dec 2014
Responsible for recruitment, payroll, training, disciplinary and grievance procedures. As well as redundancy settlement, equal opportunities and establishing staff suport systems.
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Education
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University of Lagos
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University of Ado-Ekiti, Ekiti-State, Nigeria
Community
