Experience

Virtual Consulting
• Information Technology & Services
• 1 - 100 Employee
• Partner

  • Jan 2022 - Present


Purplelytic

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Owner and Director

  • Mar 2019 - Present

  Creativity, with the analytical.


epic ERP
• South Africa
• Software Development
• 1 - 100 Employee
• Chief Marketing Officer

  • Jun 2021 - Aug 2022


Popimedia

• South Africa
• Advertising Services
• 1 - 100 Employee

• Head Of Marketing & Account Director

  • Jan 2018 - May 2021

  Johannesburg Area, South Africa - Lead the marketing strategy (including digital) and ensure effective implementation to improve performance throughout the funnel, including; client retention and upsell, partnerships, digital campaigns, brand development, events, PR, research, content management, client acquisition and internal culture. - Manage the Communication Platform product; ensuring effective development, roll-out, adoption and performance/ROI. - Work closely with internal stakeholders including sales and… Show more - Lead the marketing strategy (including digital) and ensure effective implementation to improve performance throughout the funnel, including; client retention and upsell, partnerships, digital campaigns, brand development, events, PR, research, content management, client acquisition and internal culture. - Manage the Communication Platform product; ensuring effective development, roll-out, adoption and performance/ROI. - Work closely with internal stakeholders including sales and development teams to ensure integration and execution of planned activities for optimum benefit to business, while identifying opportunities for improvements to user experience. - Design and implement marketing strategies across a range of channels and platforms, while incorporating market insights and adopting new technologies. - Maintain and develop Popimedia’s industry-leading reputation, actively contributing to thought leadership and market best-practices. - as Account Director: digital strategy development, deep technical understanding, project management and ownership of clients’ accounts. Coupled with commercial understanding to demonstrate true return on investment for client. Show less



NET1 UEPS Technologies Inc.

• South Africa
• IT Services and IT Consulting

• Digital Marketing Manager

  • Mar 2016 - Dec 2018

  Johannesburg Area, South Africa Providing marketing thought leadership and strategic insight across several business lines and markets while reporting directly to the MD of Southern Africa and managing the marketing team. Tasks include: • Plan, execute and report on all campaigns (web, SEO/SEM, email, social media, display/advertising, ATL, activations, sales team enablement) • Identify market and industry insights in order to optimise product offerings, marketing spend and campaign performance • Collaborate… Show more Providing marketing thought leadership and strategic insight across several business lines and markets while reporting directly to the MD of Southern Africa and managing the marketing team. Tasks include: • Plan, execute and report on all campaigns (web, SEO/SEM, email, social media, display/advertising, ATL, activations, sales team enablement) • Identify market and industry insights in order to optimise product offerings, marketing spend and campaign performance • Collaborate with in-house teams in order to optimise user experience; from websites and app to customer journeys and client support contact points • Conduct, analyse and implement findings from product and market research Show less



AQS Liquid Transfer (Pty) Ltd

• Marketing Manager

  • Apr 2013 - Feb 2016

  Pretoria Area, South Africa - Developing & monitoring marketing plans & projects to achieve company’s strategic objectives - Managing & coordinating all marketing, advertising & promotional activities & staff - Market analysis/surveys - Customer relationship (& database) management - Analysis of analytics & initiation of preventative actions - Internal communication & fostering of company spirit - Brand development (company brand, product brands & sub-brands) - Management of marketing budget -… Show more - Developing & monitoring marketing plans & projects to achieve company’s strategic objectives - Managing & coordinating all marketing, advertising & promotional activities & staff - Market analysis/surveys - Customer relationship (& database) management - Analysis of analytics & initiation of preventative actions - Internal communication & fostering of company spirit - Brand development (company brand, product brands & sub-brands) - Management of marketing budget - Monitoring & maintaining pricelists & product catalogues - Dissemination of product information across multiple platforms - Collaboration with sales department for timely response to market changes - Expanding & developing marketing platforms (websites, social media, newsletter etc.) - Taking responsibility for all media liason & advertising activities - Taking responsibility for company’s social responsibility initiatives - Creating & presenting presentations for various events & forums

• Marketing and Sales Secretary

  • Jan 2012 - Apr 2013

  Pretoria Area, South Africa - Coordination of all sales & marketing activities - Scheduling & planning of meetings & events - Travel arrangements for department - Updating & distributing company & product brochures - Ordering & distributing all promotional items - Attending & planning demonstrations & trade shows