Toomas Selkänen
Digital Marketing Manager at Alma Media- Claim this Profile
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English Full professional proficiency
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Finnish Native or bilingual proficiency
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Swedish Elementary proficiency
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Bio
Sampo Koskinen
Toomas is a goal and delivery oriented marketing professional, whose expertise spans from digital (especially inbound) marketing to sales support marketing. At JCDecaux Finland Toomas jumpstarted inbound marketing operations while creating world class content for the sales teams. During personnel changes within the team Toomas took initiative outside his regular role to help the team strive and reach its goals. Toomas is a great colleague, team member and a marketing professional, whom I can whole heartedly recommend and with whom I would be happy to work with again in the future.
Sampo Koskinen
Toomas is a goal and delivery oriented marketing professional, whose expertise spans from digital (especially inbound) marketing to sales support marketing. At JCDecaux Finland Toomas jumpstarted inbound marketing operations while creating world class content for the sales teams. During personnel changes within the team Toomas took initiative outside his regular role to help the team strive and reach its goals. Toomas is a great colleague, team member and a marketing professional, whom I can whole heartedly recommend and with whom I would be happy to work with again in the future.
Sampo Koskinen
Toomas is a goal and delivery oriented marketing professional, whose expertise spans from digital (especially inbound) marketing to sales support marketing. At JCDecaux Finland Toomas jumpstarted inbound marketing operations while creating world class content for the sales teams. During personnel changes within the team Toomas took initiative outside his regular role to help the team strive and reach its goals. Toomas is a great colleague, team member and a marketing professional, whom I can whole heartedly recommend and with whom I would be happy to work with again in the future.
Sampo Koskinen
Toomas is a goal and delivery oriented marketing professional, whose expertise spans from digital (especially inbound) marketing to sales support marketing. At JCDecaux Finland Toomas jumpstarted inbound marketing operations while creating world class content for the sales teams. During personnel changes within the team Toomas took initiative outside his regular role to help the team strive and reach its goals. Toomas is a great colleague, team member and a marketing professional, whom I can whole heartedly recommend and with whom I would be happy to work with again in the future.
Experience
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Alma Media
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Finland
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Media Production
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300 - 400 Employee
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Digital Marketing Manager
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Dec 2020 - Present
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JCDecaux
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France
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Advertising Services
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700 & Above Employee
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Digital Marketing Specialist
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Nov 2017 - Dec 2020
Ownership of JCDecaux Finland's digital marketing funnel. • Planning & execution of inbound and online marketing initiatives. • Purchasing & management of online ads. • Design & deployment of new website according to global standard. • Web analytics & performance reporting across various web properties.Additional responsibilities revolving around B2B marketing. • Design, production & briefing of sales materials and tools. • Event planning & coordination.
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Seita Technologies Oy
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Finland
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IT Services and IT Consulting
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1 - 100 Employee
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Marketing Specialist
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Oct 2016 - Nov 2017
Planning and execution of marketing strategy as a one-man-band marketing unit in a payment industry IT scaleup. My responsibilities revolved around: Digital marketing, content production and B2B marketing. Planning and execution of marketing strategy as a one-man-band marketing unit in a payment industry IT scaleup. My responsibilities revolved around: Digital marketing, content production and B2B marketing.
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Education
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2013 - 2016
Lappeenranta University of Technology
Master’s Degree, International Marketing Management -
2013 - 2013
De Haagse Hogeschool / The Hague University of Applied Sciences
Erasmus exchange, Human Resource Management, Sustainable Business -
2009 - 2013
Lappeenranta University of Technology
Bachelor’s Degree, Kansainvälinen markkinointi (International Marketing)
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