Tony Potts
Co-Founder | Global Content and Partnerships at Ready Set Jet- Claim this Profile
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Bio
Experience
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Ready Set Jet Beauty
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United States
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Personal Care Product Manufacturing
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1 - 100 Employee
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Co-Founder | Global Content and Partnerships
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Jan 2023 - Present
Los Angeles | London | Dubai | Mumbai Ready Set Jet is an innovative, mission-driven global beauty-tech and wellness brand creating data-driven, founder formulated, first-to-market products specifically targeted for women on-the-go and travel retail.
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CEO | Global Content & Brand Partnerships
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2011 - Present
Los Angeles | New York | London BRANDED CONTENT DEVELOPMENT: Bridging Hollywood, News, Sports (NBA/NFL/MLB/NASCAR/NCAA),Tech and eSports incubation and acceleration of top-tier ideas & talent into strategic streaming, live or packaged branded content within sports, news, entertainment, eSports, lifestyle, travel, tech and social. PROCESS: Combine global experience and vast network to identify and capitalize on white-spaces in global media, tech and ecommerce market with an eye on brand integration. PARTNERSHIPS:… Show more BRANDED CONTENT DEVELOPMENT: Bridging Hollywood, News, Sports (NBA/NFL/MLB/NASCAR/NCAA),Tech and eSports incubation and acceleration of top-tier ideas & talent into strategic streaming, live or packaged branded content within sports, news, entertainment, eSports, lifestyle, travel, tech and social. PROCESS: Combine global experience and vast network to identify and capitalize on white-spaces in global media, tech and ecommerce market with an eye on brand integration. PARTNERSHIPS: Universal Television, Yahoo!, TGroup, Daymond John Shark Productions, Modern Times Group/ZoominTV/ZoominStudios, NBC and more. Show less
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CNN
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United States
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Broadcast Media Production and Distribution
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700 & Above Employee
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Contributor
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2007 - Present
Los Angeles, California, United States I've guest-hosted shows on CNN, in-studio contributor, in-studio panel, live-shots from various locations around the world. Also guest media/news/entertainment expert for CNN's HLN.
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SAG-AFTRA
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Entertainment Providers
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700 & Above Employee
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Member
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Feb 1989 - Present
Los Angeles Yes, I joined at birth :) Host | Producer | Creative in News, Entertainment News, Films, Television, Digital and Studio creation and launch,.
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VICE Media
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United States
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Media Production
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700 & Above Employee
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Voice Over Artist
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2022 - 2022
Los Angeles, California, United States Voice Over Artist for 12-episode 60-minute, VICE series.
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TEGNA
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United States
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Broadcast Media Production and Distribution
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700 & Above Employee
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Development Consultant
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2022 - 2022
Tasked to co-create, co-produce and develop new content programming for TEGNA.
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EVP, Head of Global Content & Partnerships
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2020 - 2022
Los Angeles | London | NYC We accelerate branded content marketing opportunities-- DOOH, OOH, OTT -- between our production partners, Nielsen rated distribution partners, and global brands (NFL, NBA, MLB, Olympics, VISA, Walmart, Lowes, Lexus, FOX Television, more). Branded content strategists creating and delivering award-winning, original branded content across all distribution platforms and with exclusive DOOH partnerships.
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Modern Times Group MTG AB
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Sweden
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Entertainment Providers
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100 - 200 Employee
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Sr. Executive Producer | Branded Content Development | All Formats
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2016 - 2017
Amsterdam, Netherlands BRANDED CONTENT & DEVELOPMENT: ZOOMIN Studios was spun out of MTG's ZOOMIN.tv, the world's 5th largest MCN. Tasked with building ZOOMIN Studios originals formats while seeking brand partnerships. Co-created 7 of 19-original formats in all verticals, including: eSports, Sports, EDM, Travel, Beauty, Fashion, Real Estate, YouTube (talent & format) NEWS: Streamlined news gathering (staff of 100 + 200 global video-journalists), revamped storytelling, editing and producing.
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Managing Partner
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2014 - 2016
Silicon Beach, CA | Los Angeles, CA BUILD: Co-founded early stage vc "Bridging Hollywood, Technology, Sports and eSports" AWARD: Named 2015 Top Alternative VC - North America | Tech, Entertainment, Gaming TARGET: Ahead of the game, early-stage investments in drones, entertainment, music and CPG with a strategic and innovative hands on 360 approach infusing value-add, A-list talent.
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NBCUniversal
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United States
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Entertainment Providers
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700 & Above Employee
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Access Hollywood | Anchor | Writer | Producer | News | Entertainment | Sports | Specials
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1999 - 2011
Hollywood | New York | London | Paris | Cannes HOST, writer and producer in some of the most time-sensitive, pressure-cooker scenarios at the highest, global level while meeting the needs of an audience of millions -- every single day. Seamlessly coalesced working with a staff of 150 across multiple countries. Criss-crossed the globe creating memorable moments for 12-years while traveling to amazing cities and countries, interviewing and meeting some of the world's most incredible human beings at some of the most phenomenal events… Show more HOST, writer and producer in some of the most time-sensitive, pressure-cooker scenarios at the highest, global level while meeting the needs of an audience of millions -- every single day. Seamlessly coalesced working with a staff of 150 across multiple countries. Criss-crossed the globe creating memorable moments for 12-years while traveling to amazing cities and countries, interviewing and meeting some of the world's most incredible human beings at some of the most phenomenal events on the planet . OSCARS, Emmys, Grammys, Golden Globes, Cannes, Toronto, Sundance, Venice, Prague, Monaco, Super Bowls, NBA All-Star Games, NBA Finals just for starters... Show less
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Disney General Entertainment Content
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United States
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Entertainment Providers
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700 & Above Employee
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Co Executive Producer | Host | Writer
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1997 - 1998
Los Angeles, California, United States Signed Development Deal with ABC | Buena Vista Television to create, develop, host and shoot 30-minute pilot to fill the slot immediately after ABC's "Nightline". They went with "Politically Incorrect" instead and, ultimately, five-years later, did a show with some guy named Kimmel?
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Fox Corporation
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United States
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Broadcast Media Production and Distribution
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700 & Above Employee
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News Anchor | Writer | Producer
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1994 - 1997
New York, New York, United States Anchored each newscast at various times, mainly the #1 Rated morning show "Good Day New York", "FOX News At Noon", and the "FOX Ten O'Clock News". -- Anchor, writer and co-producer of various investigative pieces which resulted in front page headlines in the NY Post. -- Anchor, co-writer of the one-hour documentary, "The Predator Next Door", with the mother and father of Megan Kanka (Megan's Law). -- "Rescue My Child" -- series on U.S. children kidnapped by a foreign born parent and… Show more Anchored each newscast at various times, mainly the #1 Rated morning show "Good Day New York", "FOX News At Noon", and the "FOX Ten O'Clock News". -- Anchor, writer and co-producer of various investigative pieces which resulted in front page headlines in the NY Post. -- Anchor, co-writer of the one-hour documentary, "The Predator Next Door", with the mother and father of Megan Kanka (Megan's Law). -- "Rescue My Child" -- series on U.S. children kidnapped by a foreign born parent and smuggled into that country. -- Co-anchored FOX live broadcast of Pope John Paul II Papal Mass from Central Park. -- Field Anchored at JFK FOX's live-coverage of the TWA 800 crash. Show less
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Education
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Cal Poly Humboldt
Bachelors of Arts, Journalism