Experience

Decisionbox

• United Kingdom
• Business Consulting and Services
• 1 - 100 Employee

• Managing Director

  • Nov 2017 - Present

  London, United Kingdom Managing Director of Decisionbox, offering expert strategic advisory services, Knowledge Transfer and Training Solutions designed specifically to help Boards and Executive Management teams across the World transform their organisations through the effective use of Data, Decision Science and Digital capabilities. We work very selectively with international blue-chip organisations to help: Drive revenue and profit growth through the optimal investment in, and effective application… Show more Managing Director of Decisionbox, offering expert strategic advisory services, Knowledge Transfer and Training Solutions designed specifically to help Boards and Executive Management teams across the World transform their organisations through the effective use of Data, Decision Science and Digital capabilities. We work very selectively with international blue-chip organisations to help: Drive revenue and profit growth through the optimal investment in, and effective application of, data, digital & decision science Transform or improve business performance through investment in data, digital and insight or maximise returns from investments already made Improve sales performance for vendors providing data and analytical products and services to blue chip corporates or wishing to enter new markets Show less



ThinkAnalytics

• United Kingdom
• Software Development
• 1 - 100 Employee

• Senior Vice President | Advisory Board Director

  • Nov 2020 - Present

  London, England Metropolitan Area | Los Angeles, USA I Singapore ThinkAnalytics is the industry’s leading content discovery solution, enabling video service providers, studios, broadcasters, and media companies to deliver personalized experiences to their customers resulting in a significant uplift in viewer engagement, loyalty, and ARPU. ThinkAnalytics delivers content discovery and viewer insights to over 83 video service providers serving more than 350 million subscribers in 43 languages.



Gigaclear Ltd

• Non Executive Director

  • Jul 2019 - Present

  Abingdon, United Kingdom Award-winning full fibre specialist organisation that has been recognised for its contribution to deploying and delivering full fibre connections to rural communities.



Community Fibre Limited

• United Kingdom
• Telecommunications
• 1 - 100 Employee

• Non Executive Director

  • Jan 2020 - Sep 2020

  London, United Kingdom Supported Community Fibre through its successful funding round to secure a new majority shareholder



Sky

• France
• Wireless Services

• Managing Director, Insight & Decision Science

  • Jul 2010 - Dec 2017

  London, United Kingdom I designed and built Sky's world-leading, 600-strong advanced insight and decision science division; at that stage the only example in the world of a fully integrated, large scale data-to-decision capability. I brought together analytical insight, corporate reporting, decision management, optimisation, econometrics, big data analytics, market research, media research, customer data governance and data environments into a single, high performance capability. I was accountable for the leadership… Show more I designed and built Sky's world-leading, 600-strong advanced insight and decision science division; at that stage the only example in the world of a fully integrated, large scale data-to-decision capability. I brought together analytical insight, corporate reporting, decision management, optimisation, econometrics, big data analytics, market research, media research, customer data governance and data environments into a single, high performance capability. I was accountable for the leadership and direction of the division, enabling better decisions across the Sky enterprise, including Acquisition, Retention, TV Products, Broadband, Mobile, Now TV, Sports, Entertainment, Movies, News, Customer Service, Targeted and Linear Advertising. I also led the creation of the world's largest proportional viewing panel, creating a new TV measurement and analysis capability that powered Sky's AdSmart targeted TV solution and underpinned Sky's TV content strategy. I also led the Sky IQ B2B business, providing advanced data capabilities for media optimisation and consumer targeting for large external Advertisers. Show less



Experian

• Information Services
• 700 & Above Employee

• Managing Director

  • Feb 2005 - Jul 2010

  London, United Kingdom | Hong Kong Accountable for P&L and division of over 400 staff providing Integrated Marketing Data capabilities and services for some of the largest UK consumer brands including Sky, LTSB, Barclays, HBOS, RBS, Orange, Vodafone, Homeserve, Zurich and Centrica as well as Microsoft in the US and FS clients in the Far East, such as Prudential.



Orange

• Germany
• International Trade and Development
• 1 - 100 Employee

• CRM Director

  • Jan 2001 - Jan 2005

  London, United Kingdom I created and was accountable for the function responsible for the profitable deployment of data and insight to maximise revenue and EBITDA growth from the customer base through cross-sell and reduced attrition. Transformed Orange customer value development by spearheading targeted, portfolio management approach, creating innovative customer strategies, groundbreaking processes and world-class new capabilities to deliver large scale, integrated cross-selling and retention programmes



Centrica

• Colombia
• Human Resources Services
• 1 - 100 Employee

• Director of Group Customer Management

  • May 1997 - Dec 2000

  London, United Kingdom Accountable for the integrated Group-wide Customer Intelligence division, supporting growth strategies of British Gas, the AA and Goldfish business with data and insight Increased marketing effectiveness 14x, reducing cost per response by 93% with historic conversion rates. Delivered customer targeting capability, assisting take-up of 2.5m electricity customers in 18 months. Developed Group customer database, exploiting totality of customer-product relationship… Show more Accountable for the integrated Group-wide Customer Intelligence division, supporting growth strategies of British Gas, the AA and Goldfish business with data and insight Increased marketing effectiveness 14x, reducing cost per response by 93% with historic conversion rates. Delivered customer targeting capability, assisting take-up of 2.5m electricity customers in 18 months. Developed Group customer database, exploiting totality of customer-product relationship cross-Centrica. Led Marketing Data and Insight due diligence in the acquisition of The AA and subsequent integration. Show less



Lloyds Banking Group

• United Kingdom
• Financial Services
• 700 & Above Employee

• Customer Development Manager

  • Jan 1995 - Apr 1997

  Bournemouth, United Kingdom Selected to increase customer penetration, cross-selling and retention through development of customer relationship strategies and increase productivity of 2500-strong sales force.