Experience

Enspire for Enterprise

• United States
• Advertising Services
• 1 - 100 Employee

• Sr. Account Director

  • Mar 2019 - Present

  Jacksonville, Florida, United States - Lead a cross-functional team responsible for driving digital success for our Franchise and Multi-location clients. Focus on website development and optimization, paid search, search engine optimization, programmatic display, and social media advertising - Responsible for retaining and growing top client relationships valued at $6+ million in annual revenue - Work directly with franchisees to optimize their marketing channel mix and campaign performance. - Support the sale and… Show more - Lead a cross-functional team responsible for driving digital success for our Franchise and Multi-location clients. Focus on website development and optimization, paid search, search engine optimization, programmatic display, and social media advertising - Responsible for retaining and growing top client relationships valued at $6+ million in annual revenue - Work directly with franchisees to optimize their marketing channel mix and campaign performance. - Support the sale and onboarding of new franchisees with customized digital marketing services - Manage budget recommendations, forecasting, and monthly billing process Show less



MECLABS Institute

• United States
• Advertising Services
• 1 - 100 Employee

• Associate Director, Research and Training

  • Jun 2017 - Mar 2019

  Jacksonville, Florida Area - Created and implemented a new training program to rapidly grow the digital marketing, problem identification, and optimization skills of new hires - Directly lead the data analysis, campaign creation and testing efforts for 5 – 6 major clients at any given time - Researched, designed and launched new products into the market for key clients, including: introducing a digital streaming product for a major national leadership event, and an in-store kiosk experience for a nationwide health… Show more - Created and implemented a new training program to rapidly grow the digital marketing, problem identification, and optimization skills of new hires - Directly lead the data analysis, campaign creation and testing efforts for 5 – 6 major clients at any given time - Researched, designed and launched new products into the market for key clients, including: introducing a digital streaming product for a major national leadership event, and an in-store kiosk experience for a nationwide health insurance provider Show less



Florida Blue

• United States
• Insurance
• 700 & Above Employee

• Sr. Consultant, Customer Experience

  • Sep 2016 - Jun 2017

  Jacksonville, Florida - Partnered with the Medicare team to ensure new projects and programs were delivered with a customer-first mindset - Analyzed customer data to identify, scope, and prioritize customer pain points - Took projects through a human-centered design process to define customer requirements - Worked with IT to scope, plan, develop and deploy customer-centric programs and designs



MECLABS

• United States
• Advertising Services
• 1 - 100 Employee

• Associate Director, Services Operations

  • Apr 2015 - Sep 2016

  Lead a team of research managers, analysts, graphic designers and web developers in developing, optimizing and testing digital strategy for 25+ medium to enterprise level clients. - Worked with key stakeholders to determine project objectives - Scoped projects and assigned resources necessary to fulfill services contracts for testing and optimization of clients’ sales and marketing funnels and marketing collateral. - Interviewed prospective employees to help grow teams to match… Show more Lead a team of research managers, analysts, graphic designers and web developers in developing, optimizing and testing digital strategy for 25+ medium to enterprise level clients. - Worked with key stakeholders to determine project objectives - Scoped projects and assigned resources necessary to fulfill services contracts for testing and optimization of clients’ sales and marketing funnels and marketing collateral. - Interviewed prospective employees to help grow teams to match business needs - Developed and implemented processes to maintain quality of work for a fast growing consultative business

• Associate Director, Sciences

  • Dec 2014 - Apr 2015

  Responsible for the continued growth and development of two key teams within MECLABS. - Business Intelligence - Sometimes referred to as Market or Customer intelligence. They use primary and secondary research to identify market trends and opportunities, customer profiles and sentiment, and mapping the customer's journey through a buying process. - Data Sciences - Uses analytics, customer and transactional data to identify prime areas of opportunity. This includes locations, channels or… Show more Responsible for the continued growth and development of two key teams within MECLABS. - Business Intelligence - Sometimes referred to as Market or Customer intelligence. They use primary and secondary research to identify market trends and opportunities, customer profiles and sentiment, and mapping the customer's journey through a buying process. - Data Sciences - Uses analytics, customer and transactional data to identify prime areas of opportunity. This includes locations, channels or customer groups that are being under-served or improperly managed. Includes a systematic, prioritized approach to improving digital marketing campaigns.

• Associate Director, Optimization

  • Jul 2013 - Dec 2014

  Responsible for the continued innovation and growth within 4 key teams, providing support for both internal and external stakeholders and project. - Business Intelligence - The research behind the madness - Optimization - The creators of amazing test strategies - Copy Writing - The copy communicating the message - Design - Bringing it all together

• Senior Manager of Optimization

  • Sep 2012 - Jul 2013

  Jacksonville, Florida Area Was responsible for creation and growth of the Internal Optimization Team at MECLABS. The Optimization Team supports the entire organization with the development of test plans, experimental designs, conversion index analyses, wireframe and idea development.

• Senior Research Manager

  • Jul 2011 - Sep 2012

  Jacksonville, Florida Area Lead a team of research analysts, graphic designers and web developers in optimizing the financial performance of the sales and marketing programs for medium to enterprise sized businesses. Daily goals include creating and managing: - 6-24 month project schedules - Online marketing and optimization plans for all available channels of traffic - Measurement of sales processes and online transaction funnels - Offline and online advertising/lead generation materials - Lead… Show more Lead a team of research analysts, graphic designers and web developers in optimizing the financial performance of the sales and marketing programs for medium to enterprise sized businesses. Daily goals include creating and managing: - 6-24 month project schedules - Online marketing and optimization plans for all available channels of traffic - Measurement of sales processes and online transaction funnels - Offline and online advertising/lead generation materials - Lead nurturing collateral (internal pages, emails, related offline collateral) - Web analytics and transactional data opportunity analysis - ROI-based success models

• Research Manager

  • Oct 2010 - Jul 2011

• Research Analyst

  • Mar 2010 - Oct 2010



Sylvan Learning Centers

• United States
• Education Management
• 400 - 500 Employee

• Math & Science Tutor

  • Aug 2009 - Mar 2010

  Ponte Vedra Beach, FL Taught and tutored students on advanced math and science concepts including: Algebra, Calculus, Physics and Chemistry. Also led intensive ACT and SAT Prep courses.



Healthsense, Inc

• Medical Practices
• 1 - 100 Employee

• Sales Engineer

  • Aug 2006 - Nov 2008

  Company provides technology to assist care-providers in caring for at-risk populations. Personal role as Sales Engineer including working with possible clients all the way through the funnel, from initial leads to booked projects and follow-up business. Qualified leads, followed up with company information as appropriate, tracked down facility plans, built up recommended WiFi infrastructure primarily using Ekahau software, took customer requirements and Healthsense requirements into… Show more Company provides technology to assist care-providers in caring for at-risk populations. Personal role as Sales Engineer including working with possible clients all the way through the funnel, from initial leads to booked projects and follow-up business. Qualified leads, followed up with company information as appropriate, tracked down facility plans, built up recommended WiFi infrastructure primarily using Ekahau software, took customer requirements and Healthsense requirements into consideration to build up complete customer estimates and proposals using QuickBooks software, booked/tracked sales and queued up invoices, provided all documentation to production to build/ship any and all required products to current and prospective customers.

• Marketing Engineer

  • Feb 2005 - Aug 2006

  Consulted closely with large multi-national industrial automation companies to help discover, evaluate, and implement growth opportunities. - Adaptive Conjoint Analysis, Opportunity Portfolio Development, Competitive Analysis, Identifying New Business Opportunities, SWOT and Growth Analysis, Market Research, Defining Market Requirements, Product Rationalization, Strategic Pricing, and Sales Optimization.