Experience

St Julian Wine Company

• Assistant Manager

  • Feb 2019 - Present

  - Manage day-to-day operation of Flagship Tasting Room and Winery Tours including Personnel, Operations, Merchandising, and Sales. - Developed and execute rental of adjacent Apollo Room for private functions. - Create and manage all aspects of monthly Tasting Room Events. - Lead growth of food and merchandise sales including product selection, purchasing, display, and product training.

• Wine Consultant

  • Apr 2018 - Feb 2019

  Proactively engage with guests to deliver memorable tasting experiences that generate sales and new wine club accounts. Educate guests on grape characteristics and general wine making processes while guiding guests in their wine choices based on palate preferences.



Linenthrall

• United States

• Owner / Founder

  • Sep 2017 - Present

  B2B sales organization representing luxury linens manufactures to the Design Trade and Retailers throughout Illinois, Indiana, and Michigan. - Re-branded sales arm of Mia Tavola, LLC as a Manufacturer's Sales Agency and provider of custom embroidery design. - Created brand idenity, website, and all collateral materials. - Leveraged existing network of Manufactures, Interior Designers and Retailers in successful launch of new business. Signed five lines and opened 34 accounts in… Show more B2B sales organization representing luxury linens manufactures to the Design Trade and Retailers throughout Illinois, Indiana, and Michigan. - Re-branded sales arm of Mia Tavola, LLC as a Manufacturer's Sales Agency and provider of custom embroidery design. - Created brand idenity, website, and all collateral materials. - Leveraged existing network of Manufactures, Interior Designers and Retailers in successful launch of new business. Signed five lines and opened 34 accounts in first year of operation. Show less B2B sales organization representing luxury linens manufactures to the Design Trade and Retailers throughout Illinois, Indiana, and Michigan. - Re-branded sales arm of Mia Tavola, LLC as a Manufacturer's Sales Agency and provider of custom embroidery design. - Created brand idenity, website, and all collateral materials. - Leveraged existing network of Manufactures, Interior Designers and Retailers in successful launch of new business. Signed five lines and opened 34 accounts in… Show more B2B sales organization representing luxury linens manufactures to the Design Trade and Retailers throughout Illinois, Indiana, and Michigan. - Re-branded sales arm of Mia Tavola, LLC as a Manufacturer's Sales Agency and provider of custom embroidery design. - Created brand idenity, website, and all collateral materials. - Leveraged existing network of Manufactures, Interior Designers and Retailers in successful launch of new business. Signed five lines and opened 34 accounts in first year of operation. Show less



Domaine Berrien Cellars

• United States
• Beverage Manufacturing

• Tasting Room Manager

  • Mar 2017 - Jan 2018

  • Hired, trained, and retained a focused, high performing tasting room team who enthusiastically deliver an exceptional tasting experience while achieving sales goals. Delivered a 3.5% increase in bottle sales and 11% increase in Club memberships. • Revamped SOPs relating to Sales, Merchandising, Facility Management, Database Management, POS, Scheduling,, and Events. • Hired, trained, and retained a focused, high performing tasting room team who enthusiastically deliver an exceptional tasting experience while achieving sales goals. Delivered a 3.5% increase in bottle sales and 11% increase in Club memberships. • Revamped SOPs relating to Sales, Merchandising, Facility Management, Database Management, POS, Scheduling,, and Events.



Mia Tavola

• Retail Luxury Goods and Jewelry
• 1 - 100 Employee

• Owner / Founder

  • Sep 2004 - Dec 2017

  • Established Mia Tavola as Chicago's leading resource of custom embroidery design and services for the Trade, opening accounts with 60% of Chicago's top 50 Interior Designers in two years. • Developed and executed multiple product training sessions for interior design and retail staffs. • Successfully collaborated with Designers on a wide range of site specific projects. Spanning the historical renovation/recreation of a North Shore Estate to a modernist mega-yacht, and everything in… Show more • Established Mia Tavola as Chicago's leading resource of custom embroidery design and services for the Trade, opening accounts with 60% of Chicago's top 50 Interior Designers in two years. • Developed and executed multiple product training sessions for interior design and retail staffs. • Successfully collaborated with Designers on a wide range of site specific projects. Spanning the historical renovation/recreation of a North Shore Estate to a modernist mega-yacht, and everything in between. • Expanded offering to included bed and bath lines from an International roster of luxury manufacturers. • Launched retail collection including 16 original, customizable designs targeting luxury boutiques throughout the country. Grew assortment and added new collections annually. • Recruited and managed a national team of Independent Sales Representatives. Opened 46 retail accounts in 18 months. • Led team of highly skilled artisans in embroidery design, embroidery machine operations, and sewn goods fabrication • Successfully executed exit plan, signing long-term design licensing agreement with Belgium linen company for exclusive rights to market and produce over 70 Mia Tavola designs for the North American market. Show less • Established Mia Tavola as Chicago's leading resource of custom embroidery design and services for the Trade, opening accounts with 60% of Chicago's top 50 Interior Designers in two years. • Developed and executed multiple product training sessions for interior design and retail staffs. • Successfully collaborated with Designers on a wide range of site specific projects. Spanning the historical renovation/recreation of a North Shore Estate to a modernist mega-yacht, and everything in… Show more • Established Mia Tavola as Chicago's leading resource of custom embroidery design and services for the Trade, opening accounts with 60% of Chicago's top 50 Interior Designers in two years. • Developed and executed multiple product training sessions for interior design and retail staffs. • Successfully collaborated with Designers on a wide range of site specific projects. Spanning the historical renovation/recreation of a North Shore Estate to a modernist mega-yacht, and everything in between. • Expanded offering to included bed and bath lines from an International roster of luxury manufacturers. • Launched retail collection including 16 original, customizable designs targeting luxury boutiques throughout the country. Grew assortment and added new collections annually. • Recruited and managed a national team of Independent Sales Representatives. Opened 46 retail accounts in 18 months. • Led team of highly skilled artisans in embroidery design, embroidery machine operations, and sewn goods fabrication • Successfully executed exit plan, signing long-term design licensing agreement with Belgium linen company for exclusive rights to market and produce over 70 Mia Tavola designs for the North American market. Show less



Chiasso, Inc.

• Canada
• Accounting
• 1 - 100 Employee

• VP Direct Marketing

  • Feb 2001 - Feb 2002

  • Oversaw ongoing production and sales of consumer catalog and website • Defined and managed website functional upgrades and interface redesign • Initiated, designed and implemented web-based inter-departmental product information gathering and distribution system • Developed and implemented growth strategies for division -- doubling Direct Sales in one year • Spearheaded the consolidation of the e-commerce and catalog divisions into one streamlined department • Conducted… Show more • Oversaw ongoing production and sales of consumer catalog and website • Defined and managed website functional upgrades and interface redesign • Initiated, designed and implemented web-based inter-departmental product information gathering and distribution system • Developed and implemented growth strategies for division -- doubling Direct Sales in one year • Spearheaded the consolidation of the e-commerce and catalog divisions into one streamlined department • Conducted circulation and assortment planning, database management, creative, and email marketing • Directly managed an in-house staff of three and numerous vendors responsible for call center/fulfillment operations, printing, list services, web development, and all Home Office computer systems/applications • Clarified, strengthened and executed company-wide multi-channel marketing strategy

• VP Ecommerce

  • Feb 2000 - Jan 2001

  • Created ecommerce division after initial start-up phase of operation • Set sales objectives and formulated plans to expand business • Continuously identified and managed the delivery of improved site functionality • Brought key marketing components of site under in-house control • Established ecommerce division as a profitable revenue channel while maintaining a net-zero marketing budget through the use of email marketing, affiliate marketing and strategic… Show more • Created ecommerce division after initial start-up phase of operation • Set sales objectives and formulated plans to expand business • Continuously identified and managed the delivery of improved site functionality • Brought key marketing components of site under in-house control • Established ecommerce division as a profitable revenue channel while maintaining a net-zero marketing budget through the use of email marketing, affiliate marketing and strategic partnerships • Initiated, developed and managed roll out of in-store kiosk program • Launched multi-channel bridal registry

• Director of Ecommerce and Database Marketing

  • Feb 1999 - Jan 2000

  • Organized and lead multi-departmental effort in the creation of company website • Researched, planned and managed website design and launch • Conducted vendor search, assessed proposals, negotiated contracts and hired web development firm • Created affiliate relationships and partnerships. • Responsible for day-to-day web activity including financials, customer service, fulfillment, troubleshooting, marketing and design • Lead ongoing direct marketing programs including… Show more • Organized and lead multi-departmental effort in the creation of company website • Researched, planned and managed website design and launch • Conducted vendor search, assessed proposals, negotiated contracts and hired web development firm • Created affiliate relationships and partnerships. • Responsible for day-to-day web activity including financials, customer service, fulfillment, troubleshooting, marketing and design • Lead ongoing direct marketing programs including strategy, design, execution, and ROI analysis • Project lead for 3rd party Fulfillment and Call Center integration

• Director of Database Marketing

  • Jun 1998 - Jan 1999

  • Created database driven store “Thank You Note” program and fully automated “President’s Letter” program resulting in a 20% improvement in customer retention from year to year. • Conducted catalog circulation planning, response analysis, and square inch analysis. • Operated in-house call center and oversaw distribution of orders.

• Director of Visual Merchandising and New Store Construction

  • Feb 1997 - May 1998

  • Redesigned store prototype to achieve greater flexibility and functionality while minimizing build-out expenses. Defined criteria and directed architects in generation of design solutions. Lowered construction costs by 20% and awarded the 1997 NASFM Grand Prize for Design Excellence • Determined design specifications and related costs for re-imaging of brand identity. Brought a unified and updated look to bags, gift-wrap program, corporate identity materials, etc., while lowering the… Show more • Redesigned store prototype to achieve greater flexibility and functionality while minimizing build-out expenses. Defined criteria and directed architects in generation of design solutions. Lowered construction costs by 20% and awarded the 1997 NASFM Grand Prize for Design Excellence • Determined design specifications and related costs for re-imaging of brand identity. Brought a unified and updated look to bags, gift-wrap program, corporate identity materials, etc., while lowering the annualized cost-per-store by 35% • Managed construction budgets, sourced vendors and negotiated contracts for a national expansion of eight stores in one year • Coordinated and lead multi-departmental “Opening Team” responsible for all aspects of a new store launch (i.e., construction, IS, merchandise, distribution, store staffing, AP, etc.) • Created monthly visual plans for store managers

• Retail Enterprise Sysytems Administrator

  • May 1996 - Jan 1997

  - Implemented General Systems, POS, Merchandising, Catalog, Customer Database, and Sales Audit modules of integrated retail software platform. - Managed vendor installation and ongoing maintenance of office network. - Provided office training in Microsoft Word and Excel.

• Stores Operation Manager

  • Feb 1995 - Apr 1996

  - Wrote, tested and revised Store Operations Manual and Associate Sales Training manual and Employee Handbook in preparation for national store roll-out. Put final versions of manuals into action at flagship store. Improved Last-Year sales by 25% in 2 months. - Managed four locations in Chicago and Los Angeles with sales totaling $1.6 million dollars.

• Store Manager

  • Jun 1992 - Jan 1995

  - Managed all aspects of store operations including Personnel, Merchandising, PR and Advertising.