Tonya Y. Parker, MBA
CEO & Chief Marketing Officer at Thrive Care Home Consulting- Claim this Profile
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Bio
Jennifer Edwards
Tonya Parker is a consummate professional. She is proficient in all aspects of the public relations and marketing fields. Whether planning an event, launching a campaign or anything in between, Tonya is thorough, adept at critical thinking, listens to the customer and knows her audience, evaluates and measures results, and celebrates her successes. I have had the pleasure of working with Tonya on joint city-county events, marketing campaigns with the Chamber of Commerce and combined communication efforts. She is a delightful colleague, enthusiastic representative or spokesperson for any company or organization and a compassionate, loyal friend.
Jeannettia Owens
I reported directly to Tonya for five years as an intern, part-time and full-time employee in the Department of Community Affairs and Innovative Programs at Rockdale County Government. Tonya is a highly skilled communication professional, with expertise in writing, brand management, event planning and crisis communication. She is also an excellent leader. Instead of using her authority to only delegate tasks, she works along side staff to achieve goals while identifying teachable moments to help develop their abilities. From an individual that has learned so much under her leadership, I can truly say that Tonya would be an asset to any company looking for a proven leader and team player to enhance their brand.
Jennifer Edwards
Tonya Parker is a consummate professional. She is proficient in all aspects of the public relations and marketing fields. Whether planning an event, launching a campaign or anything in between, Tonya is thorough, adept at critical thinking, listens to the customer and knows her audience, evaluates and measures results, and celebrates her successes. I have had the pleasure of working with Tonya on joint city-county events, marketing campaigns with the Chamber of Commerce and combined communication efforts. She is a delightful colleague, enthusiastic representative or spokesperson for any company or organization and a compassionate, loyal friend.
Jeannettia Owens
I reported directly to Tonya for five years as an intern, part-time and full-time employee in the Department of Community Affairs and Innovative Programs at Rockdale County Government. Tonya is a highly skilled communication professional, with expertise in writing, brand management, event planning and crisis communication. She is also an excellent leader. Instead of using her authority to only delegate tasks, she works along side staff to achieve goals while identifying teachable moments to help develop their abilities. From an individual that has learned so much under her leadership, I can truly say that Tonya would be an asset to any company looking for a proven leader and team player to enhance their brand.
Jennifer Edwards
Tonya Parker is a consummate professional. She is proficient in all aspects of the public relations and marketing fields. Whether planning an event, launching a campaign or anything in between, Tonya is thorough, adept at critical thinking, listens to the customer and knows her audience, evaluates and measures results, and celebrates her successes. I have had the pleasure of working with Tonya on joint city-county events, marketing campaigns with the Chamber of Commerce and combined communication efforts. She is a delightful colleague, enthusiastic representative or spokesperson for any company or organization and a compassionate, loyal friend.
Jeannettia Owens
I reported directly to Tonya for five years as an intern, part-time and full-time employee in the Department of Community Affairs and Innovative Programs at Rockdale County Government. Tonya is a highly skilled communication professional, with expertise in writing, brand management, event planning and crisis communication. She is also an excellent leader. Instead of using her authority to only delegate tasks, she works along side staff to achieve goals while identifying teachable moments to help develop their abilities. From an individual that has learned so much under her leadership, I can truly say that Tonya would be an asset to any company looking for a proven leader and team player to enhance their brand.
Jennifer Edwards
Tonya Parker is a consummate professional. She is proficient in all aspects of the public relations and marketing fields. Whether planning an event, launching a campaign or anything in between, Tonya is thorough, adept at critical thinking, listens to the customer and knows her audience, evaluates and measures results, and celebrates her successes. I have had the pleasure of working with Tonya on joint city-county events, marketing campaigns with the Chamber of Commerce and combined communication efforts. She is a delightful colleague, enthusiastic representative or spokesperson for any company or organization and a compassionate, loyal friend.
Jeannettia Owens
I reported directly to Tonya for five years as an intern, part-time and full-time employee in the Department of Community Affairs and Innovative Programs at Rockdale County Government. Tonya is a highly skilled communication professional, with expertise in writing, brand management, event planning and crisis communication. She is also an excellent leader. Instead of using her authority to only delegate tasks, she works along side staff to achieve goals while identifying teachable moments to help develop their abilities. From an individual that has learned so much under her leadership, I can truly say that Tonya would be an asset to any company looking for a proven leader and team player to enhance their brand.
Credentials
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Certified Housing Development Finance Professional
National Development Council
Experience
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Thrive Care Home Consulting
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United States
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Business Consulting and Services
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1 - 100 Employee
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CEO & Chief Marketing Officer
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Jul 2021 - Present
• Strategically leading business to expand its B2B market reach, brand and revenue in territory of 7 states. • Oversee national marketing and business development using print and digital channels to communicate the company’s goals, services and to celebrate its compassionate-care wins. • Provide valuable business leadership to build strong networks in the healthcare industry that create robust care facilities for the long-term in order to positively sustain the industry and clients’ businesses. • Consistently improve company’s brand and revenue growth by proactively managing its outreach, reputation and communication strategies, with particular focus on customer service value. • Diligently stay abreast of laws, policies and procedures relevant to the care home industry for strategic long- and short-term positioning, while also tracking news, trends, challenges, and thought leaders. • Servant leader and clear communicator who is decisive, diplomatic and resourceful. Show less
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Care Home Industry Training
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United States
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Hospitals and Health Care
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1 - 100 Employee
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Director - Communication & Events
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Nov 2017 - Jun 2021
•Ensure the company consistently has strong engagement with its clients, partners and other stakeholders through strategic communications. •Handle marketing for statewide market to secure business and positively represent the brand and create authentic content for various communication channels. •Oversee licensing trainings and any other events, as well as the creation and distribution of all relevant materials needed. Manage all pre- and post-event planning and logistics. •Work with company leadership to stay abreast of laws, policies and procedures relevant to industry for proactive positioning, while also monitoring news and thought leaders. Show less
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Rockdale County Government
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Government Administration
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100 - 200 Employee
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Director - Department of Community Affairs & Innovative Programs
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2012 - 2017
• Primary spokesperson for County. Managed nearly daily media interaction. Ensured County had one voice and brand image. Executed public engagement, marketing and branding efforts. Oversaw all regular and special edition advertising purchases countywide and for individual departments. • Regularly handled highly-confidential issues, projects and media records requests, as well as crisis communications. • Led team in developing various types of marketing collateral. Oversaw executive/VIP communications, including speeches, presentations, talking points, and media statements. • Handled event planning and hosting of both small, invite-only events and large audiences of hundreds of people. • Oversaw all County social media accounts and intranet and external websites. • Directed government access channel Rockdale 23 studio production and programming in accordance with all FCC rules. Show less
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Further Development, LLC
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Real Estate
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Director - Community Relations & Public Affairs
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2008 - 2011
•Led establishment of firm's brand and presence in new regional market. Created marketing materials, pitches, executive communications, reports and investor presentations. •Managed public relations, community engagement, industry news monitoring and website development, including all content, photos, graphics and vendor contracts. •Part of leadership team focused on short- and long-term strategic planning to increase client, partner and investor satisfaction. •Developed new business and partnerships in line with firm's ambitious goals. Served as firm's representative at local industry events and meetings. •Ensured outcomes regularly monitored and reported to closely focus on target geographic areas and predict market trends. Show less
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Senior Deputy Director - Oregon Community Business Center
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2003 - 2007
• Oversaw as part of two-person team the Fortune 500 corporation's daily operations and real estate investments in statewide market. • Collaborated with national and regional media teams on local reputation management, event promotion and media responses. • Actively sourced new business opportunities and introduced to partners and overall marketplace a number of new community initiatives and loan products. Worked with key industry leaders, nonprofits, developers, Realtors, and government officials to achieve multi-layer goals. Show less
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Director
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2001 - 2003
• Directed public agency including financial, program and personnel management. Oversaw community investment of $27 million budget of municipal funds and 4 multi-million dollar federal grants. • Supervised the hiring and performance evaluation of 24 senior, mid-level and entry-level staff, contractors and temporary workers. • Led agency through 5-year strategic planning process that led to a new mission, wholesale program shift, sharp client focus, and streamlined funding sources. • Directed the funding allocation and performance evaluation of 200+ contracts to area public and non-profit partners. Show less
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Legislative Liaison
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1999 - 2001
• Served as Commissioner’s bridge on housing and community development-related issues. • Helped broker strategic partnerships and develop outreach strategies for new policies and initiatives. • Ensured prompt constituent and stakeholder communications. Organized press conferences, public hearings, community forums, and other events supporting community and economic development. • Served as Commissioner’s bridge on housing and community development-related issues. • Helped broker strategic partnerships and develop outreach strategies for new policies and initiatives. • Ensured prompt constituent and stakeholder communications. Organized press conferences, public hearings, community forums, and other events supporting community and economic development.
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Newspaper Reporter
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1994 - 1999
• Wrote impactful stories for weekly and daily metro and statewide newspapers under deadline pressure. • Regularly developed ideas and story angles with newsroom leadership. Collaborated with photographers and designers on graphics and photos for general stories and special packages. • Earned regional honor for feature story. Received professional achievement award from chamber of commerce. • Wrote impactful stories for weekly and daily metro and statewide newspapers under deadline pressure. • Regularly developed ideas and story angles with newsroom leadership. Collaborated with photographers and designers on graphics and photos for general stories and special packages. • Earned regional honor for feature story. Received professional achievement award from chamber of commerce.
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Education
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University of Oregon School of Journalism and Communication
Bachelor of Arts, Journalism -
George Fox University
Master of Business Administration (MBA)
Community
