Member

• Mar 2023 - Present

Sr. Director, Marketing

• Jul 2022 - Mar 2023

Led the marketing efforts at KCAS partnering with corporate management, sales, and agency teams to ensure the services are implemented through sales enablement and marketing demand generation programs. Responsible for onboarding a global rebrand agency in an effort to consolidate companies. Established a sound marketing strategy that enabled the organization's direction. Developed launched, and tracked performance of product and service offerings in the KCAS footprint. Created and delivered appropriate field sales enablement tools such as collateral, video and other formats as necessary. Executed online and offline marketing initiatives, integrating online, email, print, social media, company websites, SEM/SEO strategy development, brand awareness and other marketing initiatives. Created sales-ready tools, including market-facing presentation content to be used by sales to highlight benefits of our services to our clients. Executed marketing campaigns and analyze performance that leverage behavioral interest profiling to drive new client acquisition & sales revenue. Show less

Director of Marketing

• Nov 2016 - Mar 2022

Led marketing department across all business units including sales, financial services, and leasing/rental.. Launched a new line of eCommerce business for the parts department where sales increased 350%. Instrumental in launching Salesforce and Pardot as an automation platform. Increased paid search CTR by 214% YTD through relevant keywords and landing pages. Developed and implemented an SEO strategy that increased website traffic by 28% YOY. Responsible for increasing organic web traffic by 10%. Actively use Google Analytics, Chatmeter, Qlik Sense, Sprout Social, Yelp, Moz Local, and other software to understand market-place trends and build campaigns to raise brand awareness. Created and produced 17+ videos for product promotion and sales support. Engaged heavily with social media, increased followers organically on main media platforms by 53% YOY. Continued advertising strategy with industry publications expanding our photography library by 43% for best-in-class endorsement. Assist in design and content for our current website for first-rate user experience. Work across all business lines including transportation, financial services, e-commerce parts sales, and customer experience. Show less

Manager, MidWest Area Business Strategy

• 2013 - Dec 2015

Developed go-to-market strategy for introduction to new products, pricing, promotions, devices, and SaaS initiatives. Retained customers with appropriate offerings entering the marketplace. Supported sales through traditional, digital and social media channels for profitable leads. Communications creator for internal and external announcement of new business items. Defined end-user experiences to increase profit. Tracked business Salesforce.com funnels for leadership presentation and ROI demonstrations. Led lifecycle management through 30/60/90 analysis of all launched initiatives. Resourced with external vendors via executive briefings, conferences and staff meetings for new product process improvements. Show less

Manager, Business Segmentation

• 2004 - 2013

Used previous CRM and database marketing experience to manage business representative territory marketing process for Midwest Area. Defined SMB Strategy by vertical and geo-coding analysis. Implemented solution modeling to assist in promoting through proper channels. Align with HQ for CRM and retention efforts to keep business customers from leaving. Analyzed and reported sales to determine business needs and optimization. Focused on retaining customers and providing best offer based on segment.

Database Marketing Manager

• 2004 - 2004

Acted as key contact for the CRM database tool for the entire Midwest Area. Monitored daily, monthly and ad hoc loyalty campaigns for the Midwest Area. Introduced campaigns internally to sales teams and reported monthly renewal goals and results.

Business Development Manager

• 2003 - 2004

Collaborated with Marcomm, Loyalty and Business Marketing teams to ensure Reps need were being met for launches. Helped initiate "We Mean Business" campaign as a first for Verizon Wireless to raise awareness of new business channel. Developed alliance between product marketing and b2b channel marketing.

Consultant Customer Base Marketing

• 2001 - 2003

Project managed all direct mail offers to embedded base in the West Area to keep churn down. Developed "Let's Burn Churn" campaign as a first for Verizon to raise awareness of the dangers of losing customers. Migrated more than 60% of our analog base to digital equipment through direct mail and other promotional campaigns.

Customer Loyalty Manager

• 2000 - 2001

Supported B2B Channel in promoting renewals through promotions, pricing, campaigns and ad hoc offers based on business needs. Project managed two major billing system conversions.

Business Account Executive

• 1996 - 2000

Named to President's Cabinet for achievement in sales for 1999, only 1% of the sales force accomplish this goal. Received Leader's Club quarterly award for achievement in sales in eight consecutive quarters.